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Sales Executive

Location:
Simi Valley, CA
Posted:
December 29, 2020

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Resume:

S E A N S M I T H

Experienced Leader Maximizing Accountability, Bottom-Line Results & Delivering Product Excellence Globally Simi Valley, CA 93063 213-***-**** adi0kz@r.postjobfree.com GLOBAL MANUFACTURING OPERATIONS CGMP/ISO DISTRIBUTION FDA COMPLIANCE SUPPLY CHAIN STRATEGIC PLANNING BUDGETING PROFIT / LOSS/ EBITDA FORECASTING QUALITY / REGULATORY AFFAIRS E-COMMERCE KPIS FP&A FOOD/DRUG/MASS/AMAZON SALES / MARKETING TEAM BUILDING / LEADERSHIP TALENT ASSESSMENT/ DEVELOPMENT Highly accomplished executive who excels at leading and improving lucrative manufacturing, distribution, and operational needs; identifying multimillion-dollar growth opportunities; defining methods for capturing new customers; and attaining leverage in competitive markets. Influential strategist who exhibits current trends awareness while creating brand-building solutions for privately held and publicly traded multinational organizations. Innovative thought leader who continually gains buy-in among teams to promote unified objectives, enhanced productivity, and incredible goal achievement to align with a company’s mission. Engaging communicator who defines, implements, and manages KPIs, improving supply chain performance and manufacturing, decreasing SG&A, improving EBITDA, through continuous process improvements, procurement and accountability initiatives. Professional Synopsis

THE WERC SHOP, LOS ANGELES, CA

(2/2018-8/2018)

President

Led a pioneering organization providing extraction, profiling, distillation, formulations, compliance, and packaging expertise to cannabis brands and manufacturing licensees in multiple states. Mentored and managed a team of 11 direct reports encompassing IT, sales and marketing, operations management, compliance, human resources, science, procurement, and finance to align with objectives, clearly defining roles and responsibilities.

Developed and implemented short / long-term strategies and creatively identified and executed plans to grow and improve the company. Monthly board meetings to communicate targeted goals and KPIs.

Reported to the Chief Executive Officer and Board of Directors.

Successfully managed white label manufacturing and distribution into medicinal and recreational markets.

Led multiple state initiatives through IP licensing agreements and compliance protocols.

Established a 5-year strategic plan.

Re-engineered the organization to incorporate lean practices and process improvements. TRIGG LABORATORIES, INC., LAS VEGAS, NV VALENCIA, CA

(2009 – 2018)

President (2013 – 2018) Chief Operating Officer (2009 – 2013) Spearheaded operational improvement initiatives of this U.S. manufacturer of personal health and wellness products within the competitive CPG arena, including servicing major pharmacy chains and mass market super stores in 64 countries. Completely changed the organization from a re-packager of finished formulations to bringing the value stream in-house. Built a lab, acquired manufacturing, mixing equipment, filling and labeling lines and automated fulfillment equipment, significantly improving EBITDA while controlling supply chain. Hired talent crucial to the success of growth including

Sean Smith Page Two 213-***-****

Professional Synopsis (continued)

TRIGG LABORATORIES, INC., LAS VEGAS, NV VALENCIA, CA (CONTINUED) President (2013 – 2018) Chief Operating Officer (2009 – 2013) chemists, production engineers, sales, finance and support staff. Instituted cGMP protocols, improving quality and preparing the company for UL compliance audits. Strategically grew sales by successfully winning bids for 100+ store brands and company-branded premium consumer SKUs under the auspices of the U.S. Food & Drug Administration.

Improved COGs developed and managed annual operating goals, budgets, and resource planning, while identifying and implementing improvements for manufacturing efficiencies. Managed broker and supplier agreements ensuring performance and compliance. Strategically hired a marketing executive, focusing on Facebook ads, Instagram, Google key words, SEO and Amazon.

Set performance objectives with 6 direct executive reports. Developed new product lines, reduced under-performing SKUs and secured private label agreements with major retailers while expanding plan-o-grams at Target, Walmart, Walgreens, CVS, Rite Aid, Kroger and Amazon.

Grew revenue from $15M to $50M while improving EBITDA by 15%.

Represented the company at customer visits, industry events, and public meetings.

Profitably generated annual revenues exceeding $50 million, sold in 64 countries.

Collaborated with CEO in managing strategic plan, annual budgets and goals.

Relocated organization from California to Nevada with a net G&A savings of $1 million annually.

Nevada facility passed FDA audit on first visit without 483 observations. HERBALIFE INTERNATIONAL, LOS ANGELES, CA

(2006 – 2008)

Vice President of Operations

Led Herbalife’s North American operations including the U.S.A., Canada, Jamaica, and Dominican Republic, managing a $24M OPEX budget to support $800M in gross revenue to achieve company goals. Designed and built 20 quick pick-up retail locations throughout the United States and Puerto Rico. Skillfully coached, mentored, and managed a team of 7 direct reports responsible for 400+ full-time personnel and 100 temporary employees. Oversaw a 217-chair multilingual call center, including establishing and measuring KPIs. Forecasted commodity cost adjustments based upon whey and soy futures. Led supplement and beauty SKU manufacturing, business continuity, procurement, marketing design, customer service, transportation, SOX compliance, inventory, Oracle user testing, licensing / regulatory affairs, and 11 DCs, including a retail expansion program.

Successfully reduced costs via procurement, packaging and operational improvement initiatives.

Implemented call center KPIs measuring time, number of calls and one-call, one-rep initiative.

Decreased COGs by 8% ($2M) in year one and additional 6% ($1.3M) in year two.

Boosted productivity via continual process improvement, VMI, and value stream mapping (Kaizen).

Successfully launched three new SKUs in Canada via the Ministry of Health. Sean Smith Page Three 213-***-****

Professional Synopsis (continued)

JVC AMERICA COMPANY (VICTOR COMPANY OF JAPAN), LOS ANGELES, CA

(1993 – 2006)

Senior Vice President of Sales & Marketing

Maximized bottom-line results for Victor Company of Japan offices in Yokohama, Japan. Directed a CD and DVD manufacturing and packaging division serving key record labels, studios, and home entertainment content publishers. Managed a team of 7 regional sales representatives tasked with optimizing sales and marketing initiatives with critical oversight of 200+ full-time personnel and 1,000+ part-time staff. Built and sustained lucrative relationships with high-profile accounts, including Microsoft Corporation, Electronic Arts, Activision, BMG Music, Arista Records, Fox, Paramount, DreamWorks, Adobe, and the Walt Disney Company. Responsible for quarterly presentations to Board of Directors in Yokohama, Japan. Was on the executive planning committee, developing and implementing strategic planning for the acquisition of global manufacturing contracts. Was part of the leadership team implementing ISO 9000. Major record label agreements awarded for global manufacturing in Japan, USA and a joint venture in the United Kingdom and Sweden.

Increased gross revenue from $25M to $100M during tenure.

Successfully won the Microsoft Xbox manufacturing agreement for third party publishers.

Designed and built a 200,000-square-foot third-party logistics center in Atlanta, GA.

Secured third party logistics agreement with DreamWorks for all physical media.

Served on IRMA Board of Directors for IP protection, copyright, and royalty adherence programs. References:

Greg Probert, Former Chairman, Nature’s Sunshine Products, adi0kz@r.postjobfree.com

Todd Koniares, COO, PDP, adi0kz@r.postjobfree.com

Ernie Arboles, President, JASEC Consulting, adi0kz@r.postjobfree.com

Kevin DeMeritt, CEO, Lear Capital, adi0kz@r.postjobfree.com LinkedIn https://www.linkedin.com/in/sean-smith-070784 Fashion Institute of Design and Merchandising, Associates of Arts, Merchandising Management ITT Technical Institute, Bachelors of Arts, Business Administration



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