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Digital Marketing Social Media

Kolkata, West Bengal, India
December 29, 2020

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Mobile: 801-***-****

Career Objective:

Innovate and practically utilize my existing skills and abilities with flexibility, positive attitude and efficient resource utilization to achieve highest levels of excellence in personal, professional career contributing to organization goals.

Academic Details:

Examination/ Degree

Institute of study

Degree awarding University/Institute

Year of Passing


Indian Council for Secondary Examination (Standard X)

Indian School Certificate (Standard XII)

Bachelor of Commerce (Marketing Management Honours)

M.Com [Master of Commerce-Specialization Marketing Management] (2010-2012)

M.Phil. [Master of Philosophy] in [Foreign Policy Studies]


Fellowship holder under Ministry of External Affairs, (Govt. of India)

PH. D candidate

ST. Francis Xavier, Kolkata

ST. Francis Xavier, Kolkata

South City College (Day section- Heramba Chandra College)

St. Xavier’s College


Institute of Foreign Policy Studies, Calcutta University

Jindal Business School

Council for India School Certificate Examinations

Council for India School Certificate Examinations

Calcutta University

Calcutta University

University Topper of M.COM Batch 2010-2012 in dissertation &seminar presentation

Calcutta University

O.P. Jindal Global University






2019-2022 Expected

73% (Calculated on Best of Four subjects)

73% (Calculated on Best of Four subjects)

54.8% (Honours Percentage cumulative of 3 years)

64.1% (First Class) 4th Semester Calcutta University Examination Topper of Marketing Batch 2010-2012

71% (First Class Distinction) University Second Rank Holder. 2nd rank in M.Phil. dissertation


Masters of Philosophy in Foreign Policy Dissertation Project: “India-EU strategic relationship of a decade: Analysis of the “Strategic” aspect in the relationship [2005-2015] under guidance of Prof. Shantanu Chakrabarti, (Reader Department of History & Academic Convener, Institute of Foreign Policy Studies, Calcutta University)

Masters of Commerce Research Dissertation Project: “Impact of Sports Marketing on Local Economy: A study of IPL on Kolkata sports markets” under guidance of Adjunct Prof. Rishen Mukherjee, CESC Spokesperson (Software Used: SPSS Package)

Exchange Scholar [2014-2015] [Study in Sustainability & World Politics]to BREMEN UNIVERSITY OF APPLIED SCIENCES (GERMANY) under IBIES-ERASMUS MUNDUS Scholarship

University of Kolkata Scholarship holder under Endowment Travel Overseas Fellowship Programme

Third place International award for mentorship within the Europe Needs You 4 Job Creation challenge from Mladiinfo (Macedonia) endorsed by Challenge Future Think-Tank (Slovenia)

India winner of United Nations Holocaust Essay competition, 2017

Special Mention winner for TAPMI Model United Nations position paper representing India, 2018

Received Graduate Scholar Award for paper “The New Digital Society” by Globe Publication

Internship & Professional Experience (Industry & Academic)

Summer Internship at PECON INFOTECH Company as Presales Networking Management Trainee (Duration: 1st June to 30th June, 2011)

Completed TATA-AIG internship on project “Market and Industry analysis from General Insurance perspective in Kolkata” from May-June 2014.

Completed Associate Planning internship for Alexis CPPIR (Public Policy Centre).

Selected as online English intern tutor for “Paper-planes Organization” – spring, 2018

Joined as Geo-Political (intern) for India-Europe Affairs at Chapernekar Corporation, India on 30th July, 2018

Selected for internship at Policy research cell for Aam Aadmi Party and Marketing Analyst at Qrius (formerly “The Indian Economist”)

Sales and Marketing Work Experience

Junior Content Writer for Brandwizz Communications Pvt. Ltd. from October 2015-March 2016 (6months’ probation period completed)

Junior Marketing Analyst for Telehealth Services Pvt. Ltd from October 2013 -February 2014

Ad Sales executive for Darpan Publication from 1st July to 31st October 2013

Worked as Digital Marketing Executive for ReleaseMyAd from July-October 2012.

Worked with TIMES OF INDIA (Bennett & Coleman Group) as Freelance Trainee Media Sales & Client Networking Executive for NIE & WORLDWIDE MEDIA Publication Sales Programme from 1st May 2012 to 30th June 2012

Worked for Hindustan Unilever (Pepsodent Campaign), Godfrey Philips India (Four Square Campaign) and ITC (Wills Flake) as a freelancer campaigner from 2009-2010

Academic Work experience

Worked as Assistant Professor, BBA LLB department at Kingston Educational Institute under West Bengal State University [3rd June, 2019 to 10th August, 2019]. Left for PH.D. Subjects taught “Marketing Management, HR, Accounting and Operations Research etc.”

PH. D candidate and teaching assistantship at TAPMI under Manipal Academy of Higher Education [August 2017-July 2019], Left for personal reasons.

Teaching Assistant and Communication Research Fellow at MICA [July 2016-June 2017]

Worked with Centre for Studies in International Relations and Development as India-China conference volunteer in 2015

Journal reviewer for Open Access Academic Journals & Journal of Media & Communication

Researcher for Centre for Middle East Studies, O.P. Jindal Global University

Voluntary Writer for political blog Patriot Review

Teaching and Research duties at MICA as Research Fellow in Management Communication

Assisted Prof. Rasananda Panda [Area head of Business Management & Professor of Economics] from July-October 2016, duties included [Answer Script evaluation, Class room lecture assistance]

Assisted Prof. Sanjeev Tripathi [Professor of Strategic Marketing-(Sports Marketing, Pricing, Consumer Behaviour) IIM-A, MICA, IIM Nagpur from November 2016 to January 2017. Duties included [Answer Script evaluation, Class room lecture assistance, and research work support for “SAI Stadium Utility Facilitation” Sports Management Project endorsed by Government of India

Assisted Prof. Rajneesh Krishna [Associate Dean and Professor, Area Leader-Strategic Marketing] from January 2017 -April 2017. Duties included [Research work support and teaching assistance- Developing a course module for triangulation techniques, working on a research paper related to self and identity perspective.

Academic Projects, Conferences Attended, Papers, Articles etc.

published/accepted: *Select list

Attended 8th AIM-AMA Doctoral Sheth Consortium and presented a paper on “Analyzing the strategic use of soft power for foreign policy of a nation”

“Brands and Storytelling in a digital diary: Understanding from sports teams in India” accepted at Management conference 2020, Amity Institute of Noida

Nation Branding and Concept of Sovereignty in “New Globalization”: An understanding on how India is developing its own nation brand identity in the current pandemic published in Global Journal of Management and Business Research, June 2020. ISSN 2249-4588

Tentacles of Covid19 in India: Impact on Indian Economy, Society, Polity and

Geopolitics published in Journal of Humanities and Social Sciences Studies, May 2020. ISSN 2663-7197.

Seventy years of Indian foreign policy strategy as a nation to build an India-centric world published in, May 2018.

Article written with Prof. Rasananda Panda, (Professor of Economics, MICA) “Friend in need is a Friend indeed” - published at:

Article researched with Prof. Rasananda Panda, (Professor of Economics, MICA) “PM Narendra Modi’s US visit: Try calling Donald, no harm in trying” published at

“Understanding the multiple identities of being and Indian in Eurocentric viewpoint” in

IBIES Workshop: Discovering Europe at University of Calcutta. 6th -7th April, 2017

How do people perceive superheroes? (presented as a conceptual paper in Young Scholars

oResearch Colloquium at 4th annual ICMC conference at MICA, 9th Jan -2017)

Teaching and Research Interests

Digital Marketing Strategies

Trade Marketing

Soft Power & Diplomacy


Popular Culture & Media Studies

Marketing around the different cultures

Social Media and its impact on Marketing

Brands & Storytelling

Product Packaging and Sales

P.E.S.T.E.L. strategies

Modern Marketing Techniques

Direct Marketing and modern consumerism

Historical perspectives of management

Computer Skills: MS Office, STATA, SPSS Package, Visual Fox-Pro, Virtual Basic on Windows XP Platform

Other Personal Information

Language Skills: English, Hindi, Bengali, French (A1.1 level) & German (A1.1) I hereby declare that all the above information furnished by me is true to the best of my knowledge and evidence for all the information provided here can be given apart from references if asked for.

Mitrajit Biswas

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