LaDonna Merville, APR
COMMUNICATIONS / PUBLIC RELATIONS / MARKETING
Association Executive and Public Relations professional with excellent skills and extensive experience in strategic communications planning, writing, media relations, community relations, economic development, health care communications and public relations counseling. Marketing experience includes developing strategy, managing direct mail campaigns, creating advertising campaigns and directing advertising sales. MAJOR ACCOMPLISHMENTS
Coordinated national public relations and advertising programs that consistently met or exceeded goals.
Participated in development of communication program to attract major league sports teams to Nashville, including the NFL’s Tennessee Titans (formerly the Houston Oilers) and the NHL’s Nashville Predators
(an expansion team).
Coordinated media tours in Atlanta, Chicago and New York with publications that included Forbes, Fortune, The New York Times, Wall Street Journal and Modern Healthcare.
Led process to redesign an award-winning web site and supervised updates of content and programming.
Developed and implemented marketing, media relations and community relations campaigns that helped bring more than 40,000 people annually to seminars, screenings and special events sponsored by Baptist Hospital, Middle Tennessee’s largest non-profit medical center.
Assisted in development and implementation of communications strategies and programs for the grand opening of the Nashville International Airport.
Honored by the Nashville Chapter of the Public Relations Society of America with the Hercules Award, an annual award in recognition of outstanding career achievement in public relations. EMPLOYMENT HISTORY
HOSPITAL ALLIANCE OF TENNESSEE-Nashville, Tennessee 2001-2020 Vice President
Promoted and advanced sound legislative and regulatory policy which allowed not-for-profit hospitals to provide quality, affordable and accessible healthcare services in Tennessee.
Represented HAT on statewide advocacy groups that addressed access to health care and population health improvement.
Provided support to HAT member hospitals to educate staff and volunteers on legislative issues and other issues of importance to not-for-profit hospitals.
NASHVILLE AREA CHAMBER OF COMMERCE-Nashville, Tennessee 1995-2000 Vice President of Communications
Developed and implemented communications budget, strategies and programs for the Chamber and its affiliate organizations.
Managed work of agencies retained for national marketing, advertising and public relations.
Hired, trained and supervised three professional and two customer relations/sales staff members. THE BUNTIN GROUP/Buntin Public Relations-Nashville, Tennessee 1993-1995 Account Supervisor
Managed and developed client relationships and directed account service for local, regional and national clients.
Developed and implemented marketing, media relations and community relations plans.
Provided strategic communications counsel.
Hired and supervised assistant account staff members and interns.
Coordinated design and production services with creative staff. LaDonna McDaniel, APR Resume Page 2
AMERICAN HEART ASSOCIATION-Nashville, Tennessee
Vice President of Public Relations 1991-1993
Communications Director for Middle Tennessee Region 1989-1991
Planned and managed local and statewide communications programs.
Designed and implemented a training program to assist volunteers in planning and implementing effective communications programs.
Planned and coordinated a statewide, two-day annual meeting involving over 100 volunteers and staff.
Achieved an increase in media clippings of nearly 50 percent. HOLDER KENNEDY PUBLIC RELATIONS-Nashville, Tennessee 1984-1989 Senior Account Executive
Planned and implemented a wide range of communications activities, including local, national and trade publicity placement, collateral material development, advertising and special events management.
Supervised work of assistants and worked closely with creative staff. NATIONAL HEALTH CORPORATION-Murfreesboro, Tennessee 1983-1984 Communications Assistant
Assisted in planning and implementing communications and marketing programs for 50 long-term health care centers and 18 home health care programs.
Edited company newsletter distributed to over 5,000 employees.
Assisted in conducting company’s investor relations program. EDUCATION
MIDDLE TENNESSEE STATE UNIVERSITY - Murfreesboro, Tennessee Bachelor of Science, Mass Communications with an emphasis in Public Relations and Marketing ACTIVITIES
Public Relations Society of America, Accredited Member YWCA, 2000-2001 Board of Directors Member, Marketing & PR Committee Chair Nashville Striders, Board Member 1989-1992; Race Director, Baptist Hospital/Nashville Banner Fitness Race 1991-1997
8 Westlake Drive Nashville, TN 615-***-**** firstname.lastname@example.org