Digital Marketing Sales

MARCELLO TAPIA AGUILAR

OBJECTIVE

OVERVIEW

EXPERIENCE

Costa Rica

January 2019 –Present

Costa Rica

February 2015 – January2019

Costa Rica

January 2005 – February2015

Email:******.***@*****.***

Address: Santa Ana, San José, CostaRica

Mobile: +506-**-**-****

To develop a mutually beneficial relationship with a world-class organization that can offer a rather challenging opportunity leading to unlimited professional and personal growth.

High energy level and organizational skills to manage multiple projects with shifting deadlines. Ability to interact and lead diverse levels of an organization. Driven to monitor and control KPI s (goals) through innovative management techniques. Strong team-player orientation, successful in local and global market expansion. General Manager

Paradise Ingredients (Formerly Gerber Ingredients), Food and Beverage Processor, exporting to more than 22 countriesworldwide.

Manage new developments and maximize efficiency of processesbyworking with team members to increase company investment and expansion. Review individual performance and set realistic improvement goals. Identify áreas of improvement for cost control and initiative and personnel changes. Reduce expenses by minimizing waste, replanting supply chain strategy, and allocating staff levels correctly.

Programs and achievements:

Launched a Juice & Beverage Plant in a Free Zone Area with an investment of

$17MM with a production capacity of 20,000,000 liters and with a plan to increase capacity to 60,000,000 liters per year.

Developed a World Class Brand Newvana which involves knowledge and understanding of market requirements. Work with different government entities to be able to open different countries In the Latin American Region and the USA Increased company brand exposurebyparticipatingin international trade shows, increase company's distribution and sales network. Develop a robust CRMSystem International CommercialDirector

QSR INTL. Multi-brand Master Franchise developer for Latin-American & Caribbean. Brands KFC, Quiznos, Smashburger and Teriyaki Experience. Responsible of commercializing and developing sales points in more than 17 countries.

Programs and achievements:

Developed more than 125 commercial structures, which involved a financial models followed by demographic studies, construction tenders, posterior by overseeing and ensuring the fulfillment of the contract, deadlines and budget approvals. Areas involved:

Contractee (project manager, construction development, maintenance, operations, accounting, legal), Constructor party and external providers and Government Entities International Supply ChainDirector

QSR INTL. Multi-brand Master Franchise developer for Latin-American & Caribbean. Brands KFC, Quiznos, Smashburger and Teriyaki Experience. Head of the Multiregional Supply Chain developments for more than 14 markets and growing.

Costa Rica

December 1997 – December2004

Costa Rica

January 1997 – December 1997

Costa Rica

November1995–January1997

Costa Rica

December 1994 – October1995

Manufacturing Plant & Distribution Center (Chef’sSupply) Head of developing the companies Commissary and Distribution Plant with an investment of $4MM. Launched a private brand Chef’s Kitchen for the Central American Region

Implementation of Procedures and Company Policies for all Supply Chain aspects, development, and distribution.

Regional PurchasingManager

PriceSmart, CentralAmerica.

In charge of developing the supply structure and retail concept for Costa Rica and Central America.

Programs and achievements:

Part of the Central American expansion and responsible for the openings of 5 warehouses in Costa Rica, 2 in Guatemala, 1 in El Salvador, 2 in Honduras and 1 in Nicaragua.

Part of the Personnel training program for Central America and the Caribbean with a total of 9 markets.

Specialized in all categories (Food, Health, White line, Computer, Hardware, Apparel & more).

Wholesale Program, which represented the initiative for additional programs which represented incremental sales of over 8% by expanding the company’s members to independent supermarkets.

Other Business Program, consisted in introducing nontraditional products for a limited time offer, which increased frequency by6%. MarketingAssistant

Verizon YellowPages.

Strategic Development of new products and Investments. Member of the publicity campaign committee.

Sales Manager

Perfini Travel, S. A. (Costa Sol International).

In charge of controlling and processing the daily sales movements. Supervising and attending the agencies key accounts.

Supply & TrafficManager

Coin Corporación, S. A. (Importer and distributor of raw material for the meat industry).

National and international buyer, in charge of negotiating and supplying the retail and production areas.

Business Administration with an emphasis in International Trade and in Marketing, Universidad Interamericana de Costa Rica (UICR) High School, José Fidel Tristán,

San José, Costa Rica

Elementary School, Saint Joseph School,

Washington State, U. S. A.

Fully Bilingual Spanish – English. (Born in Portland Oregon, U.S.A.) EDUCATION:

San José, CostaRica

Programs and achievements:

International Business Developments & Price Structure Improvements for the Central, South American and Caribbean Region, in the categories of Food, Paper & Equipment with worldwide recognizedcompanies.

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