Marketing Manager Digital

Tiago Varanda **.**** • Lisboa • +351-********* • *************@*****.*** • linkedin.com/in/tiago-varanda/ Summary

I am a Product Marketing Manager with 9 years client-side marketing practice. Relying on Agile methodologies or ideation sessions, I’m keen on managing projects with agencies, IT or consultancy teams: from data to digital, performance and branding campaigns, segmentation, UX/UI, marketing research, innovation or strategy are within my scope. Experience

■ Fidelidade Insurance, Portugal 2011 - currently

Product Marketing Manager 2016 – currently

Launch campaigns, develop marketing materials, analyse sales, claims, advertising investment, shares and performances. Product launch, portfolio management and digital tools releases.

Projects: several product launches, go-to-market strategy, UX/UI and copy digital tools assessment and development. Digital Marketer 2014 – 2015

Manage digital properties, create content, traffic performance reporting, SEO best practices. Projects: online campaigns (ROPO), insurance “advisor”. Distribution Channels Marketer 2013 – 2014

Focal point between Marketing and Sales: goals and sales campaigns, performance, marketing collateral development. Projects: virtual agency.

Data Analyst Marketer 2011 – 2013

Provide Marketing and Sales teams with leads, performance indicators, business portfolio profiling and client segmentation. Projects: inbound next best offer.

■ Digitron da Amazónia, Brazil 2010 – 2010

Production Engineer intern

Shop floor processes, line balancing and set up, failure analysis, root cause tracking and assembly instructions developing.

■ Logifarma, S.A., Portugal 2009 – 2010

Operations Manager intern

Operate a warehouse focused in high order serving rates, low defects and low absenteeism; coordinate a team of more than 20 operators. Projects: receiving process Lean reengineering.

Education

Applied Data Science ISCTE IUL 16/20 2019 – 2020

#Data Science, #Data-driven Marketing, #AI #Machine Learning, #Statistics Master in Industrial Engineering and Management FCT UNL 16/20 2003 – 2010

#Production, #Quality, #Statistics, #Lean, #Management, #Ergonomics Postgraduate in Philosophy FCSH UNL 15/20 2015 – 2016

#Critical thinking, #Complex problem solving, #Judgment and decision, #Cognitive flexibility Bachelor in Portuguese Studies FCSH UNL 17/20 2011 – 2014

#Advanced literacy and writing, #Communication

MOOC platforms, audit student

Digital Marketing Specialization

University of Illinois (2017)

Gamification

Penn University (2019)

Introduction to User Experience Design

Georgia Tech (2017)

Agile Meets Design Thinking

University of Virginia (2018)

The Art of Negotiation

University of California (2017)

Skills and Accomplishments

Personal

Driven by possibility, I’m energetic and emphatic

Rational, intuitive and quick thinker

Brainstorming with people invigorates me

Sharp presentations/public speaking and writing

Language

English: full professional proficiency

(C1 European Framework 103 pts TOEFL)

Spanish: professional working proficiency

(B2 European Framework)

Tools

SAS Guide, IBM Unica Campaign, pro Office

Google Analytics and Adwords Certified

Email and SMS marketing tools (Benchmark, MailChimp, NOS SMS pro)

Awards

2014) FCSH-UNL Achievement and Excellence Award for best Portuguese Studies Undergraduate;

(2015) Post-graduation Merit Scholarships tuition waiver.

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