adhzvy@r.postjobfree.com
linkedin.com/in/collsully
San Diego, CA 92101
COLLEEN
SULLIVAN
I n n o v a t i v e a n d A n a l y t i c a l M a r k e t e r EXPERIENCE
FIELD MARKETING MANAGER
Guild Mortgage Company San Diego, CA Feb 2016 - Current Implement programs and practices that drive sales growth for thousands of loan officers totaling billions of record-breaking revenue. Project leader in automation and customizing tools for campaigns including email, digital, social media, video, print, SEO, Salesforce, and more. Strong background in business development, management, design, and advertising. Seeking an advanced career by implementing skills with over a decade of experience. Personally financed credentials from prestigious universities and various service learning vectors, while also employed and volunteering full-time. Successful in leading multifunctional teams that exceed quotas with a high-degree of client satisfaction. CORE QUALIFICATIONS
Business Development
Recruiter and Lead Trainer
Team Leadership and Management
Advertising and Marketing
Project Management
Analytics and Data Reporting
Graphic and UX Design
Lead Generation
Web Development
Branding and Content Creator
Customer Lifecycle
SEO, PPC
DIGITAL ADVERTISER
Bask Digital Media San Diego, CA Nov 2015 - Feb 2016 (Political Season) Client analysis/targeting, vendor proposals, advertising metrics and budgeting for presidential campaigns and ballot initiatives.
Content creation and advertising assets for investors and multi-channel campaigns. EDUCATION
M.S. INTEGRATED DESIGN,
BUSINESS, TECHNOLOGY
Iovine and Young Academy
University of Southern California
COMPUTER SYSTEMS
Advanced Google Analytics
Adobe CC (InDesign, Premiere,
Photoshop, Dreamweaver)
Salesforce Ambassador
Social Media ads, campaigns,
content, library development
Learning Management Software
Microsoft Office, Google Suite
WordPress, Unbounced
Constant Contact
Prezi
CRM, CMS, SAAS
MARKETING EXECUTIVE
TrackerRMS Encinitas, CA Aug 2015 - Nov 2015 (Contract) Brand and marketing strategist, budgeter, developer for web, email, landing pages. Created, analyzed, and reported automated advertising and lead generation. SEO ANALYST, SEMANTIC RESEARCHER
RADD Interactive (Titan SEO) San Diego, CA Aug 2014 - Aug 2015 Site analysis, keyword research/mapping, link building, competitor SEO research. Analytic and ranking reports for clients and management. B.S. BUSINESS ADMIN,
MARKETING
Alumni leader, various internships
California State University, Fresno
SALES, ADVERTISING, LEASING MANAGER
Copper Beech Townhomes Clovis, CA Mar 2014 - Aug 2014 Exceeded sales quotas, managed leasing staff, event and sponsor management. Led creation and optimization of CRM, social, email and newsletter campaigns. WING LUNG BANK
INTERNATIONAL INSTITUTE
FOR BUSINESS DEVELOPMENT
Production/Operations Management
Hong Kong Baptist University