Account Executive Social Media

TANI YEE

**** ******* *** #*, *** Francisco, CA *4110 - 310-***-****

Wells Fargo (via The Sage Group); San Francisco, CA; 2020-Present

Account Director, In-House Agency

●Interface with in-house clients and agile creative teams to launch multi-channel internal and external creative campaigns for key strategic initiatives for business loans, home mortgage, consumer banking and community service.

●Train clients on strategic brief creation and creative workflow processes to establish in-house creative development efficiencies using agency knowledge.

Made Studios; Berkeley, CA; 2019-2020

Client Partner - Visa

●Managed clients and collaborated with an entirely remote internal team to produce messaging frameworks and online/offline creative content for Visa product teams.

W2O Group ; San Francisco, CA; 2017-2019

Account Director/Associate Director - Intel, HP, Visa, Square, Johnson & Johnson Innovation, Boston Scientific, AppliedVR

●Managed teams of several technology and healthcare clients across messaging strategy, creative, analytics, paid media and social media strategy. Collaborated with subject matter experts at the agency to sell-in incremental work and while managing budget and financial forecasting for retainer and project-based scopes.

●Mentored two direct reports on ongoing goal management and weekly 1.1s to troubleshoot issues and provide resources for career development.

gyro (Dentsu Aegis Network); San Francisco, CA; 2015-2017

Account Supervisor, New Business + Various Accounts (Visa, Cisco Jasper, Varian Medical Systems, Clif Bar, Level 3)

●Promoted as New Business Liaison to collaborate with the senior leadership team on all pitches for the office.

●Led client relationships for multi-channel creative campaigns for several technology, healthcare and pro-bono clients.

Saatchi & Saatchi (Publicis Groupe); New York, NY; 2011-2015

Account Supervisor/Account Executive, Mead Johnson Nutrition (Enfamil and Enfagrow Infant Formulas)

●Day-to-day AOR account management of the US, Canada, Latin America and Asia markets to facilitate campaign adoption among several partner agencies for several CPG SKUs.

●Trained Assistant Account Executive and Account Executive on finances and account management.

●Oversaw in-house and vendor productions of TV, online video, print shoots, offline and online CRM, website, and online banners. Involved in quantitative and qualitative testing and optimization for larger initiatives.

Hill Holliday (Interpublic Group); New York, NY; 2010-2011

Account Executive, Verizon Wireless

●Maintained several B2B and consumer direct mail projects simultaneously from briefing to production through collaboration with internal teams, clients and vendors.

BuzzBack Market Research; New York, NY; 2009-2010

Research Associate, Trident, Kraft, Pepsi, Johnson & Johnson

●Oversaw the online research process from proposal to report authoring. Fielded studies such as concept evaluation, segmentation, ad/copy testing and in-home product tests for Fortune 100 brands.

●Analyzed and summarized data sets into concise and understandable conclusions for decision-makers.

Digitas (Publicis Groupe); Boston, MA; 2008-2009

Associate, Marketing (AAE), GMAC Automotive Insurance and Ally Bank

●Assisted with production of offline and online creative deliverables for B2B and consumer lines of businesses.

●Conducted research for launch of the Ally Bank brand.

EDUCATION

Boston University School of Management; Boston, MA; Graduated May 2008

Bachelor of Science in Business Administration, Concentration in Marketing

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