Renae M Landis

M: 832-***-**** E: adhzgo@r.postjobfree.com Grapevine, TX 76051

WORK EXPERIENCE

Marketing Associate January 2020 – November 2020

Razberi Technologies Farmers Branch, Texas

Develop all marketing email campaigns with engaging messaging tailored to each audience segment utilizing HubSpot

Maintain company LinkedIn and Twitter accounts with posts that are interesting and relevant to identified target markets

Coordinate with third-party Web Developer to update and maintain the website

Assist in planning and developing in-person and virtual trade show exhibitions and accompanying promotional media

Create and implement e-mail marketing campaigns to increase sales and brand awareness

Build lead nurture workflows in HubSpot for identified audiences to receive engaging and educational emails

Coordinated with third-party Web Developer to build a portal containing all marketing resources for external and internal customers

Create all Spanish-language marketing materials in conjunction with our Spanish Translator to provide an in-language experience

Assist in promoting trade shows and other events the Company attends to increase interest among potential customers

Aid in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies

Collaborate with marketing, sales, and IT professionals to coordinate marketing efforts for accuracy in data and jargon

Marketing Coordinator/Admin June 2019 – January 2020

Blackline Renovations Dallas, Texas

Vetted leads per set company parameters generated by any external communications (e.g. website form)

Maintained all social media channels with posts that were of interest and relevant to identified target markets

Worked with third-party vendors to improve organic SEO and increase the number of conversions

Coordinated with third-party Web Developer and Marketing Consultant to create new website and keep within branding and established goals

Wrote and distributed monthly blog posts with topics that target specific markets to subscribers via MailChimp

Created and submitted winning project for Regional CotY award

Marketing Coordinator May 2018 – June 2019

Jeff Brand Team, RE/MAX DFW Associates Flower Mound, Texas

Worked with third-party company to update and maintain website to ensure information accuracy and security

Analyzed website traffic to identify visitor trends and improve SEO

Created most external collateral (e.g. fliers) to keep consistent with team, brokerage, and corporate branding

Hosted social media classes for internal team members to better understand how to improve their accounts

Coordinated with Social Media Specialist to post accurate, interesting, and relevant data to all social media channels

Created or shared content to Buyer’s Agents’ professional Facebook pages

Evaluated and provided feedback on any new lead generation, communication, social media, etc. services or sites

Marketing Coordinator March 2016 – May 2018

Moye Consulting Irving, Texas

A key point of contact for existing and potential external customers to build and maintain relationships

Wrote copy for the majority of external communications, including resumes, project sheets, and website

Assembled submissions of qualifications to clients’ and pursuits’ requirements

Worked with Consultants to create copy and update collateral

Assisted in the creation and submission of proposal letters to clients, including initially pricing projects

Vetted leads, RFQs, & RFPs and contacted various companies to be part of teams pursuing those projects

Provided all the information necessary in a timely manner for our portion of qualifications packages

Account Manager November 2014 – March 2016

UMI, Inc. Plano, Texas

Operated as a key point of contact for all matters specific to external customers

Ensured the timely and successful delivery of solutions according to customer needs and objectives

Partnered with Creative and Web teams to tailor product orders to customer needs

Proofread and edited all customer marketing orders to ensure accuracy and cohesive Corporate branding

Marketing Coordinator October 2011 – November 2014

LSP Products Group Irving, Texas

Collaborated with sales & marketing departments to support all internal and external communication goals

Planned and developed trade show exhibitions and accompanying media for national, new product launches

Maintained and updated all promotional materials (e.g. catalog, fliers, etc.) utilizing Adobe InDesign

Created print ads for trade publications to promote products and brand awareness

SKILLS

Technical

Adobe InDesign Adobe Illustrator Adobe Photoshop Adobe Spark

Basic HTML Microsoft Word Microsoft PowerPoint HubSpot

Powtoon Salesforce Mailchimp SurveyMonkey

Communication

Copywriting Editing/proofreading AP style writing Email marketing

Blog writing Commercial script writing Marketing plan writing SEO

EDUCATION

Stephen F. Austin State University May 2011

Bachelor of Arts in Journalism Nacogdoches, Texas

Concentration in Advertising

Minor in Marketing

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