ARKADY FRIDMAN

New York, NY ***** 212-***-**** adhzgl@r.postjobfree.com www.linkedin.com/in/fridmanarkad Strategic digital advertising and marketing sales leader experienced with Mobile, Desktop, Social, Video, Search and CPA. Programmatic DSP platforms, Facebook, Twitter, LinkedIn and Google Analytics. Manage sellers, account managers and ad operations teams.

Professional Experience

MOTUS MEDIA New York, NY 01/2014 – present

Founder

Digital Media Buying, Social Media and Strategy Agency Full service Media Buying across all Programmatic exchanges and Social media platforms (Facebook, LinkedIn, Twitter), as well as content creation, ad creative design for mobile, desktop, native, social and smart TV platforms. Agency of record for the Association of National Advertisers (ANA) and D’Addario. Other clients include Bandai Namco, Mimeo and the Museum of Sex.

● Doubled annual revenue to almost $1 million year-over-year by signing new clients and optimizing advertising campaigns.

● Generated 90% sellout rate for all ANA live and virtual event ticket sales (2017-2020).

● Helped generate double digit growth of ANA event and membership sales through programmatic retargeting, DMP targeting and optimization through A/B testing creative assets.

● Generated 110% increase in CTR for Mimeo photo book campaigns by applying advanced campaign targeting strategies that boosted conversions 60%.

● Increased CTRs by 50% for D’Addario music product campaigns by introducing new targeting strategies and DMP data sets. GET INTENT New York, NY 5/2017 – 10/2017

International Demand Side Programmatic (DSP) Platform Head of Business Development & Strategy (Contracted) Developed business relationships with top agencies including OMD, created a marketing partnership with coworking spaces including WeWork to use the DSP platform with all their members. Developed, tested and integrated mobile Cost Per Install sales for mobile gaming developers.

● Developed WeWork Marketplace partnership, resulting in a monthly lead conversion rate of 30% and generated $1.2MM in annual revenue.

● Introduced European leading DSP platform to the United States through agency and direct client relationships. CLEVER TAP New York, NY 5/2015 – 4/2017

Mobile Analytics and Marketing SDK Platform backed by Sequoia Capital and Accel Ventures at the time. VP, Growth, Development and Partnerships

Evangelized marketing and media for the East Coast through partnerships, hosted video interviews and high level meetings resulting in their first annual contracts with small, medium and large international brands.

● Co-generated the first $1MM US sales for the company coming from India.

● Developed relationships with App Development agencies such as Fueled Collective and App Developers including Hooked On Phonics to integrate CleverTap as their first choice of App Analytics over 4 other top competitors in the space. MASEF VENTURES New York, NY 6/2014 – 5/2015

Consultant focusing on international businesses entering the US market.

● Worked with a number of international companies that either were successful abroad and wanted to enter the US market or conceived businesses and technologies that got funding to enter the US market.

● Provided strategic market and competitive research

● Executed go to market initial sales calls, meetings and relationships to prove their business strategy and generate their first client revenues.

GIANT MEDIA New York, NY 1/2014 – 6/2014

SVP of Sales

Native Video Advertising Platform acquired by AdKnowledge. Managed East Coast and West Coast accounts. Agency clients included GroupM, J3, OMD, Starcom, UM and Carat. Direct clients included Disney, Citigroup, Sears, Samsung and Mondelez. Developed sales plans and strategies.

● Managed East Coast and West Coast accounts and was responsible for an annual sales budget of $2MM through organizational restructuring.

● Worked through existing and new agency relationships during the sale of the company to Adknowledge.

● When the company was acquired, partnered with various divisions to share knowledge.

● Part of mass downsizing after they acquired 5 media companies in the span of two years. CONSULTING New York, NY

Consulting VP of Sales

Thoughtleader.com: Native Engagement advertising platform 6/2013 - 1/2014

● Developed and executed strategic plan to achieve sales targets and expand our customer base by 3x.

● Evaluated clients’ 1st and 3rd party data integration, digital media buying, and technology vendor requirements, and developed integration strategies for ad-tech platforms.

● Prepared proposals and presentations. Proposed new advertising products and features that won agency ad campaigns. Aditive: Social Engagement advertising agency acquired by Acxiom 3/2013 - 6/2013

● Designed and implemented a strategic business plan that expanded customer base by 50%?

● Achieved growth and hit sales targets by successfully managing the sales team with a 200% sales growth increase.

● Analyzed US market potential and created a revenue model for 2013/2014 forecasting more than $3.8 million over a 12 month period.

● Hired, trained and managed a national digital sales team of 5 people. SponsorPay Inc. & BrandEngage.com: Cross-Platform Engagement advertising Ad Platform 8/2011 – 3/2013

● Established US presence (from zero base) and generated 50% of 2012 revenues of $5MM in the US.

● Recruited, trained and managed a new, national digital sales team of 8 people. LIVE NATION ENTERTAINMENT New York, NY 1/2010 – 8/2011 Director of East Coast Sales (eCommerce)

Managed advertising sales for LiveNation.com, TicketMaster.com, Frontline Management and House of Blues.com.

● Created $4.5 million in digital advertising revenue hitting annual targets.

● Programs included social, mobile, e-mail, video, location-based and custom, integrated in-venue sponsorships.

● Collaborated on a multi-million, cross-platform campaign for Bose & Mullen agency. BUSINESS.COM New York, NY 4/2009 – 1/2010

Director of Strategic Sales for East Coast (eCommerce)

● Opened NY office and originated $4.5 million in sales from 40 million unique users.

● Recruited and led a six-person sales team that exceeded sales goal by 120%. Included identifying and involved in prospecting new clients.

● Conceptualized and executed new ad products, including a content widget launched by IBM HOOVERS.COM New York, NY 3/2008 – 4/2009

Online Regional Sales Director (B2B)

Sold custom online campaigns and sponsorships for a business data and video advertising platform combined with subscriber targeting. Clients included Bose, Blackberry, Sprint, Staples, Visa, Merrill Lynch Continental, IBM, CVS, HSBC, Investools and many top financial institutions.

● Co-sold a $500,000 media campaign for Constant Contact.

● Responded to complex customer online sales requests, resulting in increased sales by 300% through custom proposals and RFI’s.

NIELSEN BUSINESS MEDIA, THE NIELSEN COMPANY New York, NY Director of Sales, Multi-Brand Digital Network (Consumer, Entertainment and Business Portals) 9/2006 – 3/2008

Managed sales team of 13 people across eight brands including Billboard.com, MHN.com (Multihousing News), CPN.com

(Commercial Property News), NationalJeweler.com, Backstage.com & DDI Magazine.

● Exceeded sales targets and generated over $8 million in combined revenue (online, print & sponsorships).

● Developed a short- and long-term Sales plan for the Multi- brand that identified opportunities to increase sales goals by 2x.

● Supervised sales and marketing Team as well as the hiring and training of personnel. Sales Manager (Billboard.com) 8/2004 – 9/2006

Managed sales team of 13 people across eight brands including Billboard.com, MHN.com (Multihousing News), CPN.com

(Commercial Property News), NationalJeweler.com, Backstage.com & DDI Magazine and website.

● Created Internet marketing strategies that increased website traffic by 50% and online sales $2MM?

● Established and executed a sales plan with daily, weekly and monthly goals.

● Hired and trained top performing sellers as well as managed out lowest performers.

● Educated the online staff about online retailing and competitor products and services through presentations. Education

NEW YORK UNIVERSITY New York, New York

Sales & Marketing University Accredited Certificate Program

● Led by top Agency, Design and Business leaders in New York City UNIVERSITY OF TORONTO Toronto, Ontario

Bachelor of Arts, Biology (Pre-Med)

● Volunteered at the University Hospital Emergency care unit for one semester

● Member of the small business club where I simultaneously invested in 80 parcels/deeds of parking and storage real estate within a luxury Toronto condominium (Polo II) and successfully sold all parcels for a 700% return on investment. Lee Strasberg Acting Academy New York, New York

Summer Acting Program

● Internationally recognized as one of the best acting schools

● Trained on the Stanislavski Method of Affective Memory Recognition

● Speaker and Panel Moderator at 2012 and 2013 Digital Hollywood East & West Coast Show

● Featured panelist at Search Engine Strategies Conference & Exposition 2011

● Selected to participate in Nielsen Business Media Management Development Program

● Served on UpWorld.com Advisory Board

● 2016-2019 Youtube video interviewer for CleverTap self promoted show “Tapped in New York” and Motus Media with over 20 well known technology startups and established companies that generated nearly 100,000 unique video views. Included segments with founders and senior executives of Paperless Post, Hooked On Phonics, D’Addario, Association of National Advertisers, Fueled Agency, Women In Wireless, MoviePass.com, Dash App and many more.

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