Eric J. Ballenger

** ****** ***** ********, ****. (Cell) 857-***-**** adhz7l@r.postjobfree.com

Enterprise Security Professional

Business Development / Territory Management / Account Management

Business and Marketing Development Expertise

Extensive experience providing new business strategy and implementation services within the business-to-business and business-to-consumer markets. In-depth understanding of core business processes, including process planning and modeling, partner negotiations, provisioning and strategic partner relations.

Project Management and Business Acumen

Able to define, communicate and fulfill project goals and break complex issues into manageable parts. Demonstrated performance has resulted in a successful career and produced highly satisfied clients. Proven record of leading successful teams to achieve desired goals.

Exemplary Accomplishments

Consistently meet or exceed sales goals. Successful record of working with teams in the development of high-quality deliverables. Extremely adept at multi-tasking and time management.

Career

ELERTS - 2016- present Enterprise Security Sales / Consulting

Tasked with extending the bandwidth of a tech start up, specializing in SAAS. The app is called See Say and is based on the premise of promoting the DHS initiative of “If You See Something Say Something.” Initially tasked with putting into place, an order of operations for the existing sales force, explore existing opportunities within the K-12 / Collegiate/ transit space, and help to bring opportunities to closure. After successfully leading ELERTS to its most successful fiscal year, We began a campaign, to infiltrate the top 50 aviation hubs in the U.S. and use the “See Say” app, as a crowdsourced, real time 2-way narrative between badged airport employees and those personnel in the control center. To date my efforts have included:

Entered and won the AAAE “Shark Tank” Aviation Innovation competition against 5 other aviation startups.

Constructed a partnership with AAAE to package ELERTS with AAAE’s CBT training suites

associated with Part 139

Sold and deployed app to Denver International Airport (DEN) and implemented EIP (Employee Engagement Program) resulting in over $200,000 gross revenue

Brought ELERTS largest lump sum P.O. in at $395,000 after closing an incident reporting platform for METRA Commuter Rail Chicago.

DMI /Clarex – 2011-2016 Marketing Director

Branding and exposure of cutting-edge supplement. Developed by world renowned Harvard M.D., Eugene Chan. Accomplishments include: local and national exposure using social media outlets as well as strategically placed local and national print ads. Responsibilities also include acquisition of major accounts and negotiating cost structure and margin negotiation. With the acquisition of these “Big Box” accounts, it became necessary to design a detailed distribution plan that would ensure a streamline method of product shipment on a timely basis. Assembled a marketing team equipped to penetrate a competitive marketplace through all social media outlets as well as targeting mailings and using advanced marketing analytics. Within the first twelve months in existence I accomplished the following:

Successful product launch at Expo West in Anaheim, California

Acquired national distribution channel.

Designed and executed successful MBTA Campaign in order to expose product to a local audience.

Negotiated strategic ad space/editorial content with American Media Inc.

Introduced and negotiated product placement with Whole Foods Marketplace.

Product was accepted by Whole Foods Marketplace in the North Atlantic Region and was met with critical acclaim.

Presented product to Tedeschi’s Food Stores, currently negotiating a national presence in all 254 locations.

Generated over $45,000 in online sales through the use of social media and the development of a user-friendly website and shopping cart.

Learnkey Partners – 2008-2011 Government/Channel Sales

Cultivated strategic relationships with key decision makers, within medium to large government entities, in an effort to implement Learnkey computer-based training solutions and associated brands sold into commercial, government, and continuing education providers. Acting as a “Mentor to the teachers,” providing trouble shooting and strategic placement of computer-based training, in an effort to maximize usage and pass through ratio. Traveled to client locations as a Teaching consultant to insure success throughout the deployment and implementation process. Worked closely with educators, in an effort to ensure successful training was being utilized. Student usage of CBT could be monitored, and teachers could gauge program success based on completion of certification process.

Deployed turnkey Microsoft CBT and Certification program, through Emily Lebo, (Co-Superintendent Boston Public Schools) The major reform initiatives focused on teacher accountability for student outcomes. Titles made available for student curriculum included A+ 2009, Word 2010, Learning Windows 7, Learning Windows 7,

Implemented a solution with Audrey Mintz, of the Mass Water Resource Authority (MWRA) offering an enterprise solution allowing several thousand users the chance for advancement through certification training and test preparation. Specifically: A+, SQL Server, MCSE, Microsoft Office, Network + 2009, Dreamweaver CS5

Reader’s Digest /Books Are Fun – 2003-2008 Marketing Director

Prospected, met, coordinated, and executed employee events for the world’s leading display marketer of books and gifts. Through self-created call campaigns, generated leads for client meetings. Traveled to client locations to meet with Event Coordinators to pitch and close events for both the Books Are Fun book and Bath & Beauty collections. Negotiated end user rebate amounts that were given based on the total number of sales dollars. Responsible for creation of all advertising materials that were distributed both online and within the facilities to promote events. In charge of procuring all inventory for 2 separate lines of business to ensure weekly shipments and accurate inventory supply. Participated in complete event set-up and breakdown.

Tech Data Corporation – Clearwater, FL 1992-2003 Inside Territory Manager

Attained and exceeded all established gross profit and margin sales goals, services goals, and phone statistics. Cultivated business-to-business sales and achieved annual profit objectives within assigned territory. Established highly profitable territories through networking initiatives and innovative sales strategies. Demonstrated rapid understanding of business and marketing objectives and created profitable returns on strategy plans. Acted as business lead on multi-faceted projects. Specific accomplishments included:

Was promoted to a National Accounts team within 6 months of hire.

Was put in charge of the 2nd largest territory (Greater Boston) within 18 months of promotion to National Sales.

Monitored and executed plans for customer slippage and product mix.

Education:

Harvard Extension – Certificate of Completion – Strategic Sales Management - 2020

Penn State University – Student Athlete – 1986-1988 – A.A.

Saint Petersburg College – 1988-1990-B.A. – Business Administration -

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