E-Commerce
Resume:
P R O F I L E
Extremely motivated to constantly develop my skills and grow
professionally. I am confident in my ability to come up with interesting ideas for unforgettable marketing campaigns.
E X P E R I E N C E
SENIOR CHANNEL OFFICER
Stores Specialists, Inc. September 1, 2018 - July 2020 Lead administrator for marketing and operation of Electronic Direct Mail
Lead administrator for Quality Assurance and User Experience Creates marketing strategies for customer acquisition Creates customer journey and personas for data retention and segmentation
Develops communication strategies to boost conversion and drive sales
Presents ideas to make the newsletters exciting (raffle, promotions, etc.)
Plans, executes, manages and measures experiments and conversion tests (A/B testing)
Lead administrator of Electronic Direct Mail Marketing Lead administrator of E-commerce promotions
Creates landing pages that will lead to customer acquisition and conversion via desktop, mobile and tablet
Safekeeps the database for data security (DPA, GDPR, etc.) Brainstorms with brands and internal teams about new and creative growth for Digital Marketing
Lead administrator of E-Commerce promotions, applications, integrations and basic configuration.
Lead administrator of E-Commerce transactional emails Configures applications based on the user needs
Integrates Email Marketing platform, Performance Marketing tools
(Google Analytics, Google Tag Manager,etc.) to sync with E- Commerce platform
Lead administrator of creating web forms and digital processes for paperless transactions.
Lead coordinator of Web Developers for technical operations Creates digital forms installed in a tablet to be displayed in store for CRM VIP/loyalty program, events and customer survey Basic knowledge of Performance Marketing for data pulling, submission of reportsand cross-platform integration MARKETING
OPERATION
E-COMMERCE PLATFORM
WEB DEVELOPMENT
PERFORMANCE MARKETING
IAN CHRISTIAN O. CRUZ
C O N T A C T
********@*****.***
P R O F E S S I O N A L
S K I L L S
Adaptability
Creativity
Communication skills
IT Skills
Leadership
Marketing skills
Multitasking skills
Problem solving skills
Project management
Team management
P E R S O N A L S K I L L S
Ability to work under pressure
Creative spirit
Decision making
Fast learner
Motivated
Passionate
Reliable
Team player
R E F E R E N C E
Christopher Visaya
Stores Specialists Inc.
Head of Systems Development
E D U C A T I O N
BACHELOR OF SCIENCE IN
INFORMATION TECHNOLOGY
STI COLLEGE MEYCAUAYAN
McArthur Hi-way, Banga, Meycauayan,
Bulacan
A.Y: 2006 -2012
FEU - EAST ASIA COLLEGE
Nicanor Reyes St., Sampaloc, Manila
AY: 2006
CHANNEL OFFICER
Stores Specialists, Inc. September 1, 2015 – September 1, 2018 Lead administrator for operation of Electronic Direct Mail Marketing, Mobile App, and Online Catalog for E-commerce sites Actively involved in integrating systems and technologies across the different channels in the RGOC including CRM, Social Media, E-commerce, Brand Sites with key focus on Email Database Management and Dissemination
Web programming to support customization and
extension/plugins of E-commerce sites
Data management of all information collected and maintained in the various systems. This includes ensuring backup, synchronization, and integrity of the system data
WEB DEVELOPER
Stores Specialists, Inc. November 20, 2013 – August 31, 2015 Created and integrated systems and technologies across different digital channels of Rustan's Group of Companies via different platforms and devices
Lead administrator for operation and management of Electronic Direct Mail Marketing
Worked directly with brands to certain requirements and project goals, ensuring that all objectives were outlined and accomplished Lead coordinator for projects that did not exceed budgetary and time constraints
SYSTEMS ENGINEER
Philippine Global Communications, Inc. May 2013 – August 2013 Involved in web development and maintenance
Database and systems management
Planned, organized, and controlled resources to achieve specific goals
CUSTOMER SERVICE REPRESENTATIVE
Teletech November 2012- January 2013
Provided an outstanding service to customers
Handled all customer relations issues in a gracious manner and in accordance with company policies
Earned management trust by serving as key holder, responsibly opening and closing calls
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