CHERYL SCHROEDER BASILE

Glen Ellyn, IL 331-***-**** adhygv@r.postjobfree.com linkedin.com/in/cherylschroederbasile P ROFILE

Marketing Communications Specialist who builds traditional and digital marketing campaigns for educational institutions, government entities, and nonprofit organizations. Offer 20 years of very broad-based marketing skills. Well-versed in email, social media, digital, search engine, and traditional marketing, as well as strategic ad placement and compelling copywriting. Specialty is innovating marketing messages that pique the interest of the target audience, engage them, and motivate them to act. Marketing’s job is to build a relationship with the audience. Do so by creating strategic, thoughtful content tailored to the specific audience’s needs.

Repeatedly served as 1-person marketing department, charged with managing a wide portfolio of marketing materials, leveraging broad, deep knowledge of print and web design and production, and applying best-in-class marketing strategies to brand, messaging, advertising, and direct marketing. Effectively juggle numerous projects at once; thrive when coordinating teams executing marketing communications projects. E X P E R I ENCE

ST. MATTHEW SCHOOL Glendale Heights, IL Sep 2019 to Present Director of Marketing and Advancement: Introduced and implemented new communication methods enabling the school to reach a larger percentage of its key audiences. Developed a new online fundraising program and assisted in the creation and marketing of a year-end virtual fundraiser.

Established an email marketing program using Mailerlite. From Nov. 2019 – May 2020, sent out 51 campaigns and a total of 21,339 emails. Average open rate ranged from 31% to 67% (industry average: 22%). Click-through rates from 2.54% to 8.76% (industry average: 3%). .

Enhanced the school’s presence on its Facebook page with additional posts, themed Facebook cover images and use of the Facebook event calendar which resulted in increased number of likes and shares.

Implemented the NCEA “Day of Giving” online fundraiser and developed a social media and email marketing campaign to promote the program. Met the goal of covering the cost of an educational assembly.

Marketing Strategy & Management

Marketing Communications

Email Marketing

Integrated Marketing

Content Marketing Strategy

Content Development & Management

Social Media Marketing

Digital Marketing

Direct Marketing

Communications Planning

Audience Development

Program Management

CHERYL SCHROEDER BASILE

Glen Ellyn, IL 331-***-**** adhygv@r.postjobfree.com linkedin.com/in/cherylschroederbasile Page 2

Worked with volunteer Development Committee to promote school’s big fundraiser, which was moved to an online, virtual format due to COVID-19. Developed a campaign that utilized coordinated Facebook posts and targeted email messages. ST. PHILLIP SCHOOL Addison, IL Sep 2017 to Present Director of Advancement: Develop and implement alumni relations program. Scope also encompasses researching and writing grant applications, supporting major gift and annual giving campaigns, and maintaining alumni database for special communications and development projects.

Worked with principal and technology coordinator to develop a virtual admissions program, including virtual tours, virtual classroom shadowing and communications about our eLearning environment.

Increased enrollment by implementing an email autoresponder enrollment communications program.

Innovated marketing campaigns to promote the school; manage the school’s social media presence.

Conceptualized and implemented email communication program with alumni and prospective school families, using Mailerlite.

Lead media relations and publicity, including writing and placing articles in local newspapers. ST. MARY OF GOSTYN PARISH & SCHOOL Downers Grove, IL Dec 2014 to Sep 2017 Marketing Director: Innovated marketing programs and campaigns to promote the parish’s school. Guided communication programs for the parish, including implementing parish and school surveys. Additionally, established parent ambassador committee to conduct word-of-mouth marketing, as well as developing a young family group to strengthen parish relationships with new families in the community. Monitored St. Mary’s presence on online review sites.

Created multi-channel marketing campaigns for annual Catholic Schools Week, placing broadcast and social media advertising, building outdoor signage, listing events in online calendar, and driving email campaign to targeted group of parishioners with preschool-aged children.

Overhauled school website and established the school’s social media presence, enhancing the parish Facebook page, and creating parish pages on Twitter, YouTube, and Pinterest.

Forged collaboration with local media company to develop and place articles and videos about the school and parish in their print and digital publications.

Launched parish-wide use of Constant Contact, which involved building parish and school databases, implementing single- and double-confirmation autoresponder email campaigns which captured 50% open rates on average, and providing training to staff.

Instituted inbound marketing program and lead tracking system. THE WORD & GRAPHIC SHOP Glen Ellyn, IL 2000 to 2014 Managing Director: Consulted with small businesses and nonprofit organizations on marketing, writing, and graphic design projects such as website development, blog writing, copywriting and editing.

Created marketing campaigns to promote awareness of recycling programs and Y2K efforts for the Village of Glen Ellyn, as well as newsletters and annual resident calendar.

Guided international patent attorney based in Argentina in marketing his services to large US corporations.

Structured “on hold” marketing messages for Florida-based Audio Images International, an automated answering service company.

Wrote and edited copy for Liturgy Training Publication’s Sourcebook for Sundays and Seasons 2008. Also wrote copy for online publications including Epinions, Demand Studios (eHow, Livestrong, Trails) and Catholic Mom.

Designed and launched The Creative Gift Giver print newsletter and e-zine and formulated promotional campaign. Publication featured in HGTV Magazine, OC Metro (Orange County, CA), Nevada Parent Magazine, The Daily Herald (Chicago), Homework Newsletter, and Culinary Sleuth. E D UCATION

BACHELOR OF ARTS (BA) DEGREE, LIBERAL ARTS JOURNALISM The University of Minnesota Minneapolis, MN

C E R T I F I C A T I ON

Certificate in Meeting, Convention & Special Event Planning California State University Long Beach, CA

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