Product Marketing Manager, Product Manager, Business Analyst

SUCHANUN CHAIVORAPONGSA

Boston, MA, USA 617-***-**** adhye3@r.postjobfree.com suchanunchai.com linkedin.com/in/schaiv EXPERIENCE

RESERVE, Boston, MA October 2020 – Present

Early-stage e-Commerce startup focusing on selling sustainable products Product Marketing Manager

• Planned detailed marketing strategy, established e-Commerce Shopify website and branding guideline

• Generated leads, drove website traffic, and built brand awareness through organic and paid media

• Performed analysis on ads performance to uncover creative and optimization best practices for paid media IS’ORIGINAL THAI CUISINE, Brookline, MA July 2020 – Present Local Thai restaurant recently opened at the beginning of the year Digital Marketing Manager

• Analyzed customer data and insights to recommend targeted promotions for management team

• Expanded revenue channel by implementing new B2B ordering system, generating additional revenue of 7.67% WoW

• Planed and managed website on WIX, content, social media channels, SEO, email marketing, and Google advertising campaigns; resulted in 98% increase in search discoveries and 8% increase in website visits within 3 weeks BIGPAY, Kuala Lumpur, Malaysia June 2019 – August 2019 FinTech mobile-bank subsidiary of AirAsia Berhad, Asia’s leading budget airline conglomerate Product Manager Intern

• Drove product roadmap, designed a group expense feature, and success metrics on B2C mobile banking application platform to enhance peer-to-peer money exchange experience; anticipated to increase customer loyalty by 20%

• Collaborated with cross-functional teams of UX/UI designer, marketing, and sales to create user experience (UX), wireframes, & user interface (UI) prototypes

• Examined social commerce market to construct a pricing model for AirAsia’s social commerce platform

• Analyzed sale & website traffic data; advised solutions to optimize UX of mobile and website platforms to upsell and generate expected revenues boost of 7.3%

URTHPACT, Boston, MA January 2019 – May 2019

Academically sponsored team-based consulting project Consultant

• Conducted market research & competitor analysis on bottled water industry in US for a bioplastic manufacturer

• Developed a go-to-market strategy for compostable water bottle with target sales of 5M bottle per month WONGSAMUT GROUP, Bangkok, Thailand November 2016 – May 2018 Local businesses providing marine Bulk Bags shipping around Southeast Asia Project Coordinator

• Recommended new strategic marine transport routes around South East Asia for testing out the new container shipping service, improving annual sales by 30% YoY

E V DEVELOPMENT CO., LTD., Bangkok, Thailand August 2015 – September 2016 Subsidiary of and sole game provider for ESCAPE HUNT PLC, global leader in live escape rooms Head of Game Product Design

• Led a cross-functional team of 4 in planning and executing TEDxBangkok games for 250 players on time; managed project timelines, marketing and event flow, magnifying brand awareness locally

• Expanded Game Catalog by 400% with new product offerings for global franchisees, including bespoke 60 indoor and outdoor games, attracting international corporate clients such as Marc Jacobs

• Standardized and optimized game design process; established novel department’s recruitment & training system for reduction in time-to-market by 50%, maximizing production schedule efficiency with 8 new games per month EDUCATION

BABSON COLLEGE, F.W. OLIN GRADUATE SCHOOL OF BUSINESS, Wellesley, MA August 2018 – May 2020

• Master of Business Administration (MBA) – Business Analytics Concentration

• GPA: 3.75/4.00 (Magna Cum Laude, Top 15% of graduating class)

• Babson Analytics Club – Wayfair Hackathon Finalist 2019: Analyzed website traffic data of 900k users to recommend a strategy to maximize customer purchases and engagement of sale banners on the website UNIVERSITY OF WISCONSIN-MADISON, Madison, WI September 2011 – May 2015

• Bachelor of Science in Food Science

• GPA: 3.838/4.00 (Distinction, Top 20% of graduating class) ADDITIONAL INFORMATION

Computer Skills: Microsoft Suite, SQL, R, Tableau, HTML/CSS, Google Analytics, Website Design (Wix & Shopify), Trello, Confluence; Adobe Photoshop, Illustrator, After Effects, & Lightroom Certifications: HubSpot Inbound Marketing, Google Digital Garage Certificate – The Fundamentals of Digital Marketing

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