MARKETING PROFESSIONAL

CLEMENTINE

SCOTT

AWARDS &

ACHIEVEMENTS

Women in Business MBA Full Scholarship

Member of MBA Consulting Club

EDUCATION

Cell: 646-***-****

adhy5d@r.postjobfree.com

linkedin.com/clementinescott

Account Executive

iHeart Media, New York (March 2019 - Present)

Generated over $1M in new business revenue in 1 year Manage over 10 campaigns at a time for various DTC brands from pre-sale through to post-sale process to ensure campaign is delivered to the highest level (strong focus on CPG, and Emerging Brands Categories)

Act as primary contact for campaign execution for both agency and direct clients

Track KPI's and assets prior to, during, and post campaign to ensure program efficiency and maximum ROI delivery Grow and foster relationships with clients, agencies and vendors Lead concept development and creative brainstorms to build custom proposals for prospects and existing clients EMPLOYMENT HISTORY

Senior Marketing Manager

Degani Cafe Franchise (January 2014 - December 2018) Lead and implement DTC marketing strategy, which included segmenting consumers by lifecycle, geographics and demographics

Achieved positive EBITDA growth for Q1 2018 up 12% YoY Develop monthly and yearly marketing communications calendar based on historical data, on site behavior, customer data and important dates across Australia

Manage the social media strategy, including all copywriting and content creation, and assist in implementing an effective paid social media marketing strategy which increased engagement and follower count by 120% over 3 months

Write SEO driven blog posts using SEMrush and Google Analytics and manage the CMS on Wordpress

Analyze data derived from multiple channels, included raw customer data, to deliver accurate monthly CRM and site performance reports, including customer growth findings, acquisition and retention percentage MoM, email marketing performance and subscriber churn rate

Developed monthly emails and sms marketing calendar according to customer behavior, findings from reporting and collaborating with operations team to best promote products and market to customer needs

Oversee partnerships strategy and work with vendors and various stakeholders to develop strategic relationships and collaborations Monthly reporting to CEO and Board of Directors

Marketing Manager

Eagle Boys Pizza Franchise (January 2013 - December 2013) Managed and implemented successful on-site customer journeys to promote lead generation, promotions, events and personalized user journeys online to boost overall revenue

Developed localized Marketing Programs to drive incremental sales

Direct entire content strategy which included styling, photographing and editing weekly campaigns and then pushing through to social media, email marketing and web assets Work within budget guidelines and ensure all costs are managed and monitored

Manage and oversee all Influencer marketing programs Manage paid social media marketing strategy

The University of Queensland

Masters of Business Administration

Queensland University of Technology

Bachelor of Business Marketing

AREAS OF EXPERTISE

Social Media Management and Optimization

Paid Search Marketing

CMS Management

Data Analytics

Search Engine Optimization

Digital Project Management

Partnership and Influencer

E-Commerce Platform Management

Customer Relationship Management

SMS Marketing

Customer Journey Roadmapping Marketing

Digital Content Creation

Graphic Design

TECHNICAL SKILLS

Mailchimp, Klaviyo

Magento 2, Shopify

Squarespace, Wordpress

Google Analytics

Attentive for SMS Marketing

Salesforce

Microsoft Office

Asana, Slack

Upwork, Hootsuite

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