WORK EXPERIENCE

Everise Holdings Inc.

Senior Manager, Global Digital Marketing & Brand

June 2019 - Present • Taguig, Metro Manila, Philippines Primary role is to manage and to oversee the Everise Experience Studio, (Creative team), composed of SEO Specialists, Technical Writers, Web Developers, Graphic Designers, Art Director, Multimedia Video Editors, Social Media Specialists. The team supports global digital marketing, brand awareness, CRM, lead gen, social media strategy, internal communications, web design and development.

` Managing and optimising the Everise group websites, internal communications, socmed

` Managing and driving engaging campaigns for Everise social media accounts

` Deploying content strategies for improving SEO & 1:1 marketing with prospects and clients

` Managing a paid media budget for PPC, Social and SEM campaigns

` Deploying an effective inbound email marketing, lead gen and CRM strategies

` Setting up digital marketing dashboards for tracking progress & reporting to management

` Planning and executing all web, social media, digital marketing, email campaigns. Alorica, Inc.

Global Digital Marketing and Internal Communications Manager September 2010 - June 2019 • Cubao, QC, Metro Manila, Philippines Primary role is to manage the Alorica’s digital infrastructure and capabilities, which include web interface, functionalities, user experiences and Google Analytics. Also, in-charged to manage Internal Communications team, comprises of creative Graphic Designers, Web Developers, Senior Internal Communications Specialists, Multimedia and Social Media Specialist. Largely responsible for the delivery of effective communication to enhance employee engagement and experience, and generally promote company’s brand and culture. Key Responsibilities:

Brand Awareness and Campaigns Digital Marketing and Communications

` Planning and executing all web, social media, digital marketing, email campaigns.

` Planning and optimizing digital marketing campaigns, including web, SEO, email, social media and display advertising with focus on conversion and lead generation.

` Measuring and reporting on the performance of all digital marketing campaigns, analyzing data to provide optimized digital strategy and identifying opportunities across all channels.

` Managing and maintaining recruiting social media channels and provide timely responses to candidate comments.

` Driving traffic to websites and landing pages.

` Designing and maintaining social media presence through content and live event coverages. DENNIS BITARE FRANCISCO

Manila, Philippines • +63 920-***-**** • adhxup@r.postjobfree.com

` Identifying latest trends and insights in digital marketing and web development.

` Managing the internal comm and corporate marketing team to create landing pages and optimize its user experience.

` Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

` Analyzing and optimizing Google Analytics and Google Adwords campaigns.

` Creating monthly campaigns to promote internal engagements & culture of the company.

` Working with the team regarding measures and reports on the performance of all digital marketing campaigns.

Fonality, Inc.

Headquarters: 5 Park Plaza, Suite 1100, Irvine, California 92614, USA Manila Office: 28th Flr., Robinson Summit Bldg., Ayala Ave., Makati City Digital Art Director, Digital Marketing 2007 - 2010 OPEN TEXT (formely GXS Philippines, Inc.)

Headquarter: 9711 Washingtonian Boulevard Gaithersburg, Maryland Manila Office: 36th Floor, RCBC Plaza, Ayala Avenue, Makati City, Philippines Web Manager, Marketing Communications 2005 -2007 With fruitful years of experience in graphic design for American Technologies, Inc

(ATI). I also project managed the Sofitel Philippine Plaza Hotel’s eCommerce site for 3 years and was Inquirer.net’s Multimedia Consultant for 2 years. And part of the design and development team of International Rice Research Institute (IRRI) in 2000. SKILLS

f Digital Marketing and Brand Management, E-Commerce f CRM: Hubspot and SalesForce

f Google Analytics, SEO, SEM, PPC campaigns, Zendesk f Google Adwords, Facebook Business, Linkedin Marketing f Marketing Automation Tool: Hubspot, Act-on, Marketo, Hootsuite, AdEspresso f Web Languages: XHTML, HTML, HTML5, CSS, (Mobile - Responsive Websites) f Web Design and Graphic Applications: Adobe Creative Suite 4-5

– Photoshop, Illustrator, Indesign, Dreamweaver

f Content Management Systems: WordPress and Magento, Joomla EDUCATION

f University of the Philippines – Diliman, QC.

Course: Bachelor of Fine Arts (Painting) School Year: 1997 f Raja Soliman Science High School – Binondo, Manila School Year: 1993