Senior Content Strategist
Resume:
Kathryn
Schneider
SUMMARY
Content strategist with 6+ years of experience producing digital content, developing strategic roadmaps, and leading cross-functional teams. I’m passionate about creating content at the intersection of strategy and creativity to spark lasting impact.
EXPERIENCE
SevenDesign Ğ creative design agency Sausalito, CA Senior Content Strategist February 2020 Ğ July 2020 Content Strategist February 2016 Ğ February 2020
x Positioned the Kraft Heinz Company as a trusted and innovative brand through the redesign of its subsidiary company and meal planning app, Meal Hero.
o Identified insights from stakeholder interviews and data analytics to craft a brand story and website strategy for Meal Hero.
o Used design thinking to create new content and redesign the Meal Hero website. x Partnered with Visa over the course of 4 years on multiple initiatives, upholding Visa as a leader in financial education and product innovation.
o Led a cross-functional team to develop ten Visa Direct case studies on visa.com to illustrate how the product has successfully expanded across various use cases with key partners, including Postmates, Upwork, ZayZoon, and more.
o Created the branding content strategy and led content creation for Visa’s new small business education program, which launched in 2019. Spearheaded the development of all web copy, animated videos, infographics, and promotional materials.
o Developed a program roadmap and produced new content for Visa’s financial education website, Practical Money Skills, which receives over 2.5 million unique visitors each year. o Directed the scripting and storyboarding of over 30 promotional and educational videos for Visa, highlighting government officials, heads of central banks, educators, NFL stars, and fintech leaders. o Participated in strategic planning and promotion of high-profile financial education events for Visa, including global summits, product launches, the Olympics, and NFL events. o Strategized and developed paid and organic social media content for Visa’s Practical Money Skills channels with a cumulative audience of 500,000.
CSpence Group Ğ strategic and creative agency San Francisco, CA Communications Coordinator June 2015 Ğ February 2016 x Created marketing collateral and blog posts to promote a film challenge in partnership with the American Institute of Architects.
x Led community management, blog and website content, and brand manifesto for partner nonprofit, Students of the World. x Developed daily posts for social media accounts for CSpence Group and Students of the World. x Conducted competitive analyses and RFPs for new business. OpportunitySpace (rebranded Tolemi) Ğ information technology Boston, MA Content Management Intern September 2014 Ğ May 2015 x Led weekly newsletter creation and distribution, optimizing A/B testing, CTAs, and analytics. x Created an inbound marketing strategy and executed targeted landing pages. x Developed weekly featured blog articles and project success stories. June Ğ August 2014
Swirl McGarryBowen Ğ creative ad agency San Francisco, CA Media Intern June Ğ August 2014
x Collaborated on media plans for a Microsoft Back to School campaign and Microsoft store openings. x Developed a mobile media guide consisting of media trends, best practices, mobile tactics, media tracking, and creative executions for client applications.
EDUCATION
May 2015
Boston University
Bachelor of Science in
Communication with
specialization in Advertising
SKILLS
x Project management
x Copywriting
x Strategy
x Content marketing
x Video scripting
x Web analytics
x A/B testing
x Organic and paid social
x Event marketing
x Email marketing
INTERESTS
Volunteering, social and
environmental causes,
hiking, traveling,
photography, art
CONTACT
San Francisco, CA
adhxfu@r.postjobfree.com
linkedin.com/in/kathrynanneschneider
kathrynanneschneider.com
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