ROB GOTTLIEB

Indianapolis, IN ***** - adhxfp@r.postjobfree.com

Summary

Transformational Leader with Fortune 100 and Start-up Technology and Health Care Successes

Expertise: Healthcare Information Technology, Digital Transformation, Telehealth, Population Health, eConsults, Medical Devices, Genomics, Personalized Medicine, Medical Consumables, Healthcare Services, IoT; Aerospace & Defense, Plastics, Contract Manufacturing; Pet Products, On-Line Marketplaces, SaaS Solutions; Business and Strategic Planning.

Experience

VMAX SOLUTIONS LLC, Indianapolis, IN 2008 - present

Consulting and management services that maximize the velocity of profitable product and business growth. Managing Director.

TELEMED 2020, Indianapolis, IN 2015 - 2020

Led cloud-based healthcare SaaS start-up. Held Board Position on Private Equity funded venture.

President and Chief Executive Officer

Led commercial and dev teams for HIPAA compliant SaaS platform. Deployed professional and patient web-portal and App for population health screening, chronic care management in acute/post-acute care/home verticals.

5 Peer-reviewed Publications and Scientific presentations.

Created/presented customer and investor pitch decks, investor updates; ops/business development agreements.

FPP LLC, Indianapolis, IN 2018 - 2019

Led turn-around of established brand in preparation PE sale. Re-branded and re-tooled on-line, direct; wholesale go-market-strategy.

Head of Commercial Operations

Repositioned products/channel relationships and digital marketing tactics yielding 16%+ margin gain in first year.

Successfully implemented new partner agreements included MAP Pricing and internet selling prohibitions.

Led product re-design, manufacturing, quality control, import from China, and day-to-day operations.

Regained content and pricing control in On-line Marketplaces including Amazon.

JABIL HEALTHCARE (NYPRO), Clinton, MA 2009-2012

Executive Leadership Team member for a $300M+ healthcare division of $1.3B contract manufacturer. Responsible for Business Development, Strategic Planning, Marketing Communications, Sales and Marketing improvement initiatives.

Head of Strategy and Business Development Sector Director

Led Executive Leadership Team development of measurable strategic actions that delivered 16% CAGR. Implemented Competitive Intelligence, Voice of the Customer, Market Sizing, and Voice of the Employee assessments.

Created and led Division’s global Strategic Planning Process. Presented annual plan to the Board of Directors; cascaded strategic vision and actions across 1400 employees and 14 global locations.

Created and staffed a Marketing Communications team that cost-effectively increased brand awareness via print, digital, and social media channels. Developed advertising and sales materials.

Drove Salesforce.com implementation decision by demonstrating ROI and gaining stakeholder/leadership alignment.

INTEGRAGEN, Paris France and Indianapolis, IN 2006-2008

Non-Voting Board Member. Headed global novel Autism genetic test launch. Led Genetic Services commercial team. Resided in France.

President and CEO Indianapolis, IN, 2007-2008

Senior Vice President, Global Sales and Marketing Paris, France, 2007

Vice President, Global Sales and Marketing Paris, France, 2006

Developed and secured Board approval of global commercial strategy/ positioning for novel gene-based Autism test.

Participated in $11.8M Series B round. Pitched at Venture Capital and Investor meetings.

Recruited and led a 5-member Medical Advisory Board (KOL).

Built commercial team by successfully recruiting a U.S. based Medical Director.

Structured and negotiated successful in-licensing of intellectual property.

Led negotiations and successful execution of in-licensing of intellectual property (risk allele).

Business lead responsible for structuring Clinical Trial and FDA IDE approval face-to-face meetings.

Led 2.5X growth in Genetic Testing Services business. Reduced expenses by 25%.

ROB GOTTLIEB, page 2 of 2 adhxfp@r.postjobfree.com

ROCHE - ROCHE DIAGNOSTICS, Indianapolis, IN 1998-2006

Marketing head during post-merger product-line rationalization. Led team responsible for $1B+ Strategic Planning, Business Analysis, Competitive Intelligence, Customer Engagement/Retention, Pricing Strategy/Ops, Metrics/KPI, Market Research; Demand Forecasting.

Director, Market Sciences and Strategy & Business Planning, 2000-2006

Director, Product Marketing, 1997-2000

Achieved 3x market growth while rationalizing a $200M+ product line.

Built Business Operations and Analytics team provided tactical and strategic insights.

Transitioned Division’s Annual Strategy Planning Process into “living” real-time accountability tool with KPI/CPI.

Established and implemented a High-Value-Customer targeting and retention strategy yielding 2X market growth.

Rebuilt Customer Engagement assessment and feedback process and team that drove customer retention.

Restructured master contract pricing for Integrated Health Systems, Group Purchasing Orgs; Government accounts.

Transformed Market Research into a Business Intelligence function that actively set sales and marketing objectives.

Developed the Division’s CRM tool; partnered with Sales Support to launch and train the organization.

BECTON DICKINSON, Franklin Lakes, NJ 1993-1997

Venture team lead for medical error reduction and lab automation initiatives. Created and led global customer needs assessment process for next gen medical device product line.

Senior Marketing Manager, Lab Automation Venture Team, 1996-1997

Worldwide Market Manager, Next Generation System, 1993-1995

Co-leader responsible for technology acquisition (medical error reducing Patient Sample Identification platform).

Led IP assessment and structured acquisition for product targeted to yield $23M in annual sales.

Business lead on team that resulting in approval of venture projected to deliver $90M of top line growth over 7 years.

Negotiated and led international deal to pilot a patient error reduction technology.

GENERAL ELECTRIC - GE HEALTHCARE, Milwaukee, WI 1989-1993

Managed $400M+ Imaging equipment business (18 reps) including Lifecycle Management, Pricing, Marketing, and cost-reduction efforts.

Manager, Service Marketing

Restructured offerings, pricing, and selling tools achieving top-line growth of $10M+ for four consecutive years; restoring positive market share growth following declines in the two preceding years.

Led commercial introduction of the industry’s first remote diagnostics technology offering.

Led $1.5M engineering program that reduced service expenses and installation time by 50% over 5 years.

ABBOTT - ABBOTT DIAGNOSTICS, Waukegan, IL 1983-1989

Sales and Product Management experience. Markets: hospital, commercial lab & physician office markets. Instrumentation and Reagent systems: Oncology, Diabetes, Cardiovascular, Endocrine, Chemistry, Microbiology, Infectious Diseases, Metabolic markets.

Product Manager, Instrument Coordinator, 1986-1989

Product Manager IMx, Physiological Diagnostics Business Unit, 1985-1986

Managed development and launch of 3 next generation products yielding 30% growth of $50M portfolio.

Product management lead for revolutionary instrument system (novel automated immunoassay platform).

Created value proposition and sales/marketing tools that accelerated global product adoption.

Sales Product Specialist – Field Team Leader, 1984-1985

Sales Representative - Individual Contributor, 1983-1984

Individual contributor & team lead for capital equipment and consumable sales. Led team that delivered 130% to goal

Product Specialist of the Year - Ranked #1 in U.S. sales force (1/400+)

President's Club - District of the Year - Senior Sales Status - Sales Rep Quarter (2Q)

AFFILIATIONS AND OTHER ACCOMPLISHMENTS:

9 U.S. Patents – Medical devices and consumer products

HIMSS (Healthcare Informatics) - Board Member, IN Chapter (2018 - Present); Secretary (2019 - Present)

London School of Business Leadership Program, 2002

BIO CEO and Investor Conference presenter, 2007

Piper Jaffray Industry Investors Conference Panel Member, 2000

Six Sigma Green Belt

Entrepreneurship Program Mentor, Saint Richard’s Episcopal School and Purdue University, 2012-13

National Committee for Clinical Laboratory Standards subcommittee voting member, 1996-1997

Book Chapter co-author: Automation Integration of Clinical Laboratories

EDUCATION: M.B.A. Temple University, Fox School of Business, Philadelphia, PA (Beta Gama Sigma Honor Society)

B.A. LaSalle University, Philadelphia, PA, Biology

2020-4.03

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