K E L L Y W E L L S
P RESS ASSISTANT
V i v acity Media Group J a n u a r y 2019-J u n e 2020
Drafted press releases, memos and media alerts for client events and announcements Brainstormed, pitched and coordinated feature stories in digital, print and broadcast media Compiled and maintained general and niche press lists using Cision and Muckrack Assisted in planning press events, red carpets, and award season campaign strategy Clients included: Alanis Morissette's Jagged Little Pill on Broadway; Little Shop of Horrors starring Jonathan Groff; Slava's SnowShow on Broadway; Rock of Ages 10th Anniversary Production adhx8j@r.postjobfree.com
/in/wellskelly
New York, NY
e d u c a t i o n
Hofstra University - May 2019
Bachelor of Arts in Public Relations
Minor in Civic Engagement
e x p e r i e n c e
MSNBC MEDIA RELATIONS I N T ERN
NBCUniversal August 2018-December 2018
Monitored and clipped news mentions of MSNBC shows and talent Drafted content for @MSNBCPR Twitter account to drive engagement and viewership Sent daily recap of notable news mentions to all NBC News departments and executives Maintained network-wide database of awards and accolades received by shows and talent Acted as interim Executive Assistant for SVP of Communications from September to November Projects included: Mika Brzezinski's "Know Your Value" book tour; 2018 midterm election coverage PUBLIC RELATIONS I N T ERN
R i c h a r d H i l l man P u b l i c Relations J a n u a r y 2018-J u n e 2018 Gathered press clips and pull quotes to distribute to clients daily Served as a presence and representation of RHPR at meetings and clients' events Kept media lists, website and social media accounts up-to-date Clients included: 2018 Drama League Awards; Little Rock at The Sheen Center; Paper Mill Playhouse SOCIAL MEDIA MARKETING I N T ERN
Cape May-L ewes F e r r y May 2017-September 2017 Drafted content to share via Facebook, Instagram and Twitter to promote ferry ridership Created and implemented editorial calendar to grow Instagram account by 7.5% in three months Planned and executed a sponsored Coca-Cola contest, adding 2,250 customers to email list Designed and wrote copy for newspaper articles, blog posts, flyers, rack cards and posters Projects included: Coca-Cola Red Bike contest; Instagram growth strategy and editorial calendar K E L L Y W E L L S
F i r s t L ook Media
1 1 4 5 t h A v e
New York, NY 1 0011
K e l l y Wells
wellskelly@gmail.c om
Dear H i r i ng Manager,
P l ease accept t h i s application f o r t he open Communications Associate r o l e a t F i r s t Look Media.
I n my most r ecent position as a P r ess Assistant a t V i vacity Media Group, I was r esponsible f o r s upporting t he t eam i n p l anning and executing p r ess campaigns f o r h i gh-p r o f i l e B r oadway and Off-B r oadway c l i ents.I balanced t he o f f i ce’s administrative t asks and daily p r ess s upport ( d i s t r i buting p r ess r e l eases, s cheduling i n t e r v i ews, and updating media l i s t s ) while coordinating event details and s upervising t a l ent i n t e r v i ews and performances. I a l so l earned t o anticipate t he needs o f t he company's P r esident and V i ce P r esident t o s t ay on t op o f t asks t hat needed t o get done before t hey were delegated t o me. Working t h r ough h i gh-s t akes s i t uations, I f ound t hat I t h r i ve under p r essure and am able t o p r i o r i t i ze t o ensure t hat no t ask i s f o r gotten o r g i ven l ess a t t ention t han i t r equires.
P r i o r t o working a t V i vacity, my i n t e r n s h i ps gave me experience i n executing PR campaigns both a t a small agency ( R i chard H i l lman Public Relations) and a l a r ge media corporation (MSNBC), r unning social media campaigns f o r t he Cape May-Lewes Ferry, p l anning a nationally-r ecognized PRSSA Regional Conference, and executing a r ebranding campaign f o r P r o j ect Rozana. One o f my g r eatest assets i s my ability t o b r i dge t ogether t he d i verse set o f s k i l l s I l earned t h r ough t hese experiences t o b r i ng a holistic, well-r ounded approach t o any p r o j ect I ’ d be assigned.
As someone with a d r i ve t o work i n entertainment publicity and a commitment t o p r oducing t he best r esults possible, I believe t hat I would be an i ncredibly valuable addition t o t he F i r s t Look Media t eam. I a lways s t r i ve t o b r i ng positive energy and t o be a r e l i able t eam member, which i s necessary i n any work environment, especially one as f ast-paced and demanding as t he entertainment i ndustry.
Thank you i n advance f o r your consideration, and p l ease do not hesitate t o contact me by phone a t 302-***-**** o r by email a t adhx8j@r.postjobfree.com with any questions o r t o f u r t her d i s cuss t he position. A l l t he best,
Kelly Wells