DOUG FIDOTEN

Award-Winning Executive and Leader in Marketing, PR and Advertising

EXECUTIVE SUMMARY

As an award-winning executive and business leader, I bring a record of success and expertise in building marketing and communications for some of the world’s leading B2B/B2C brands and start-ups. In a world of constant change, I excel at developing innovative strategies and executions to displace entrenched competitors or maintain market leading share. And I do it through cross functional collaboration that engages and motivates teams, preparing them for the next challenge. All while remaining calm and not losing my sense of humor.

PROFESSIONAL EXPERIENCE

iMiller PR EVP, Client Relations

November 2019 - PRESENT, NEW YORK, NY

PR and marketing services for clients leading digital transformation, 5G deployment, wholesale telecom, connectivity, data centers for colocation and edge compute, installers/operators of subsea and terrestrial fiber. Suppliers to AWS, Azure, Google.

Responsibilities include oversight of media relations, pitching, branding, strategy, thought leadership, webinars, social media and other PR activities for clients including Bluebird Networks/Underground, ZenFi Networks, STACK, DC BLOX, Hargray, Data Foundry, DataGryd and others.

Sinclair Consulting Partner and Founder

August 2019 - PRESENT, NEW YORK, NY

A new consultancy with a focus on turbocharging the creativity and market effectiveness of the solutions being created by your internal marketing teams.

Dentsu, Inc. Multiple Executive Positions

JANUARY 1997 - JULY 2019, NEW YORK, NY

EVP, Global Account Director on Canon, 360i

2012 – July 2019, NEW YORK, NY

Oversaw all aspects of the global Canon business relationship and successfully rebuilt the account from a previous low of $5M to more than $13M annually.

Managed 10 direct reports, a team of 40 multi-disciplinary professionals, and up to $50M in annual billing.

Led PR and Integrated Media for B2B launches of Cinema EOS and EOS R

Shifted Canon away from traditional media to establish a highly effective presence in search, programmatic display, influencer marketing, and social platforms.

Created and launched numerous award winning and business building campaigns for many of Canon’s most successful B2B products: Cinema EOS, 5D Mark IV, imageRUNNER

Led a 500-person team and a $32M project budget to create the experiential and immersive Canon EXPO 2015 New York, built from scratch and over 200,000 square feet in size.

Oversaw the award winning “Canon Photo Coach,” a first of its kind program enabling the real-time digital delivery of more than 200 how-to photo tips and recommendations

Produced world class trade show exhibits and programming for key events that including CES, National Association of Broadcasters Show, Sundance Film Festival, Photo Plus, and the South by Southwest Conference & Festivals.

Served as Executive Producer for “Bending the Light,” a documentary on the art of filmmaking, currently airing on Amazon Prime.

President, Member of Board of Directors, Dentsu America

2006 – 2011, NEW YORK, NY

Led Dentsu America driving growth and profitability, transforming the company from barely profitable to annual EBITA of 20%. Managed a staff of 95 personnel and gross billings of up to $125M annually.

Pitched and won new business with Philips Electronics, Dell Computers (China), and NEC while overseeing key client relationships that included Toyota, NTT Communications, Uniqlo, Kumon, and Shiseido.

Launched the Canon Cinema EOS line of professional filmmaking cameras and lenses worldwide in 2011, and successfully displaced entrenched Hollywood competition from Arri, Sony, and Red.

Led the successful introduction of Canon Consumer Cameras in Brazil.

Executive VP, Director of Client Services

2004 – 2006, NEW YORK, NY

Selected to lead the full portfolio of clients for the agency, bring a renewed sense of leadership across departments, and impart a high level of service and professionalism to drive proactive client growth.

Managed 6 direct reports, a full team of 20 personnel, and annual billings of $70M across a portfolio of clients including Canon (B2B/B2C), Shiseido, Japan Airlines, and Nippon Telephone and Telegraph (NTT) and NEC.

Led the agency into new categories of business to expand beyond the traditional Japanese client base. Pitched and won new accounts and projects with Toyota, 180s Brand Apparel, and

Foot Locker.

Executive VP, Director of Strategy

1997 – 2004, NEW YORK, NY

Built and expanded the agency’s first strategic practice, led a major turnaround effort, and solidified the agency’s reputation to a wide range of clients within Canon. Established strategic discipline within all Canon global business units, and client accounts including Japan Airlines, JVC, Shiseido, Butler GUM, and Nestlé Nespresso.

Positioned Canon business equipment to surpass Xerox in multiple product categories and catapulted Canon to the #1 position for CLC Color Copiers and Printers, an achievement that won multiple EFFIE Awards.

Led an agency team to pitch and win BusinessWeek (McGraw Hill), beating out 4 notable competitors. Launched a new look and feel for the family of BusinessWeek publications and sites. In the face of the 2002 publishing downturn, expanded the company’s reach to a younger demographic and earned an EFFIE.

Early Advertising Leadership Roles

1990 – 1996, NEW YORK, NY

Managing Director, Bates Alliance, Bates USA, SAATCHI & SAATCHI

1994 – 1996, NEW YORK, NY

Leading the Foot Locker business to national and international success.

Executive VP, Director of Client Services, AC&R Advertising, Ted Bates

1990 - 1994, NEW YORK, NY

Leading Seiko Watches, Seiko/Epson Computers, Maxell, Perkin-Elmer Instruments & Computers and many otherer other major brands.

CONTACT

917-***-****

adhwxg@r.postjobfree.com

New York, New York

SKILLS & EXPERTISE

Leadership

C-Suite Whisperer

Brand Builder

Cross Functional Team Leader

Technology Guru

Mentoring & Team Building

Content Creation/Production

Experiential Event Production

Creative Idea Wrangler

Digital/Integrated Campaigns

Public Relations

Master Storyteller

NPR Fanatic

PUBLIC SPEAKING

Experienced at delivering presentations from 1 on 1’s to 100’s. Successfully conducted workshops on trends, branding, changing marketplaces, expanding markets, new business and futurism. In the United States, Japan, Singapore, UK, Brazil, China, Brazil, Australia and Thailand.

AWARDS

Cannes Lions Bronze &

Silver Awards

Canon Photo Coach

Intl. Festival of Creativity

2016

One Show Silver Pencil Award

Canon Photo Coach

The One Club For Creativity

2016

Best Overall B2B Event

Canon EXPO 2015

New York Event Marketer

2015

Effie Gold Award

2 Time Recipient

Effie Worldwide

2004, 2005

Effie Bronze Award

3 Time Recipient

Effie Worldwide

2003, 2004, 2007

PUBLICATIONS & MEDIA

“Advertisers At Work”

by Tracy Tuten (Apress)

Chapter 8 – Professional Profile

2012

“Ghosts of the Machine Age”

by Doug Fidoten

To be published Spring,

2021

“Man and Machine”

Group Exhibit Carrie Haddad Gallery

Hudson, New York

October 14 to November 29, 2020

EDUCATION

Bachelor of Arts, Physiology, Perception and the Visual Arts

Oberlin College - Oberlin, Ohio

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