Social Media Digital Marketing

Jeffrey K. Anderson jkadesigns.com

Aurora IL ****4 630-***-**** **********@*****.*** linkedin.com/in/jeffdesign

Professional Experience:

Prongo Group LLC. Owner, Founder UI/UX Visual Web Designer June 1999 – Present

Highlighted Clients:

CircleIt LLC., UI/UX Designer, Using Figma I created over 50 interactive Mobile screens for IOS and Android.

Creator of Prongo.com, Kidsplaypark.com, Mathtwo.com, as well as its 24 complementary websites, at one point, receiving 10 million page views per month (Ranking 4000 of all websites). In 2000-2012 prongo.com was one of the largest kids’ educational sites on the Internet. I created, animated, and programmed over 50+ games for the website. Developed concepts in Sketch to create layout designs for mobile, web, Xbox, and Facebook games. Created animated Social Media campaigns to promote Prongo.com, for Facebook, Twitter, Reddit, and Instagram. Today prongo.com is averaging 2.5 million pages views a month.

Pampered Chef, Ltd., I helped the Pampered Chef earn the Web Marketing Association’s “Standard of Excellence” Award. I enhanced the online interactions between company headquarters and its 70,000+ direct-selling consultants. Conceiving original user interfaces, graphical treatments, and architectural solutions.

American Star Total Home Comfort, Developed prototype concepts using Sketch, and Illustrator. Designed, created, and set up hosting. Set-up their email accounts. I worked on creating content to help SEO conversion ranking. https://sosheat.com

The Bradford Group & Hammacher Schlemmer, Product Photography of many consumer products. Photoshop products into various scenes for print and web. Production of print Catalog. Designed Ads for Parade Magazine.

Balash Advertising, Created and designed auto ads for major Chicagoland auto dealerships. Responsible for coming up with tag-lines and incentives. Creating and designed storyboards for TV commercials. The work was a high pace environment with little supervision because of very tight deadlines. I worked with the Tribune, Daily Herald, Suntimes, and many other newspapers. I created many different digital media, Html email, and carousels campaigns for online advertising.

MacVad Group LLC., Designed packaging used for sale in ALDI stores. Photographed, color-corrected, and retouched food-related products. Also Photographed and color corrected young children using various kid-related products for packaging.

Hogarth Worldwide at Apple Inc. Mechanical Web Artist (Contract) July 2019 – March 2020

Onsite for Apple in Cupertino CA, localizing print and digital marketing materials to multiple formats and languages used in Apple's global launch campaigns. I was utilized for my programming and graphic skill knowledge of Adobe Creative Suite to make sure the conversion process went smoothly. Designed and illustrated localized screen contents for their anticipated product announcement.

AGWS Inc. Graphic/Web Designer (Contract) May 2018 – March 2019

Developed prototype concepts using Photoshop, Sketch, and Illustrator. Conceiving original user interfaces, graphical treatments, and architectural solutions for IOS and Android APP. Rebranded and help launch a high-quality website. Creating a custom WordPress Theme with PHP, bootstrap, and CSS. Designed and produced print, digital, and marketing materials. I created many graphics and animations for the website along with Social Marketing and HTML Emails Campaigns. http://agwsinc.com http://agwssalescontest.com/

Creative Circle LLC. Senior Graphic/UI Designer (Contract) December 2015 – November 2017

Highlighted Clients:

Agency EA, Creating and designed over 60 very large format banners for a Hilton Tradeshow.

Pinnacle Advertising, Created digital and print banner artwork for car dealerships. Created promotional. Creating and designed storyboards for TV commercials. Created mock-ups and storyboards for client’s approval.

Young Innovations, Worked for a manufacturer of dental products, which include Oral-B and Orbit products; created sell sheets, quarterly flyer’s, web campaign, packaging, and magazine designs. Worked on many animated social media campaigns. Photographed product items and photoshopped to match the new product line.

Richards-Wilcox, Inc Senior Graphic Designer/ UI Designer May 2005 – June 2014

As the Senior Designer, I was responsible for all the print, brochures, websites, price books, videos, photography, and tradeshow artwork. For three different divisions. Visual designed the look and feel of their interface of the product software units. I designed and created three websites using HTML, CSS, PHP, and then moved them to a custom WordPress theme. Created artwork for 400+ dealers on any given design need. I did their photography of the product lines. I created visual and animation designs for Social media campaigns. I created custom HTML Emails weekly using Salesforce. Created and maintained 12 price books containing thousands of product items for each price book. I designed and maintained aurorastorage.com, rwhardware.com, rwqikstore.com, and richardswilcox.com

Education: Advertising, Design & Illustration, College of DuPage, Glen Ellyn, IL.

Adobe Creative Cloud, Visual Design, Web Design, Figma, Axure RP 9, Sketch, Invision, Wireframing, User Interface, Prototyping, Illustrator, Photoshop, After Effects, Premiere, Creative Problem Solving, Motion Graphics, Game Design, Email Design, Traditional Drawing, Organization Skills, Design, HTML5, CSS, Acrobat Pro, Excel, Microsoft Office360.

Create world-class, user-centered designs based on research, business needs, analytics & user feedback

Design the UI framework, interface, and interaction flow of responsive web and mobile experiences

Develop conceptual sketches, visual mockups, navigation flows, storyboards, wireframes, atomic design systems, pattern libraries and interactive prototypes to form and communicate design ideas.

Participates in user testing to gauge the usability of new and existing products and visualizes creative changes.

Demonstrates experience at conducting, planning and leading white-boarding sessions, design thinking and story mapping exercises.

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