BAKO, Praise Yohanna

*. PERSONAL INFORMATION

State of Origin: Kogi

Sex: Male

Home Address: **, ******* ******, ***********, *****. Email Address: adhw1c@r.postjobfree.com

Mobile Number: 080********

2. PROFILE

My focus is on growing reach and ROI for brands. With experiences in Digital Strategy, Marketing Communication, Growth Marketing, and Web Applications Development, I have proven expertise in managing organisational change by formulating and implementing customer-centric strategies. I am tirelessly hardworking, reliable, eloquent and confident; and I have built for myself values that centre on Integrity, Synergy, Competence, and Excellence.

3. EDUCATIONAL QUALIFICATIONS & SCHOOLS ATTENDED (WITH DATES) MSc. Computer Science 2017

(University of Ibadan)

BSc. Computer Science 2012

(Salem University, 2nd Class Upper Division)

West African Senior School Certificate 2009

(External Examination)

Senior School Certificate 2007

(Government Science Secondary School, Lokoja)

First School Leaving Certificate 2000

(Christ-field Group of School, Lokoja)

4. PROFESSIONAL TRAINING AND QUALIFICATIONS (WITH DATES) Project Management Essentials Certified 2020

(Management and Strategy Institute, MSI)

Certified Content Marketing Specialist 2020

(DigitalMarketer Lab)

Certified Customer Value Optimization Specialist 2020

(DigitalMarketer Lab)

Certificate in Marketing & Communications 2019

(International Business Management Institute, Berlin, Germany) Chartered Digital Marketing Professional 2019

(Chartered Institute of Social Media and Digital Marketing) Professional Diploma in Digital Marketing 2019

(Chartered Institute of Social Media and Digital Marketing) Certificate in Digital Marketing 2016

(TinklingD)

SAP UA Certificate of Proficiency 2015

(Enterprise Systems Education For Africa (ESEFA), Cape Town) National Youth Service Corps (NYSC) Discharge Certificate 2013 Administrative Management Proficiency Certificate 2013

(The Institute of Registered Administrative Managers of Nigeria) Cisco Certified Network Administrator (CCNA) Training 2013

(Kaduna Community Resource Centre)

Certificate in Project Management (PMP) 2013

(Kaduna Community Resource Centre)

5. SKILLS

Proficient in Digital Marketing (CVJ, SEO, SEM, CRO); Web Design and the Web Design programming languages (XML, HTML, CSS); Andriod & iOS programming (React Native); Scripting Languages (JavaScript, PHP); Database Management Systems (MySQL); Content Management Systems

(WordPress, Joomla); JAVA; Enterprise Resource Planning Systems (SAP, Tally); System Analysis; Desktop Publishing and Graphics Design (CorelDraw, Canva); Project Management (Ms. Project); System Maintenance; Assembling and Installation of Computer Systems; and Networking. 6. EMPLOYMENT RECORDS & WORK EXPERIENCES (WITH DATES) R.A Trading & Investment Ltd. August 2018 – Present Head, Digital Strategy & Innovation

• Responsible for developing strategic acquisition and retention marketing plans to drive growth and maximize immediate and long-term ROI.

• Lead campaigns end-to-end from conception to defining objectives, execution, tracking, and reporting.

• Day-to-day management of online campaigns across online channels.

• Lead overall site conversion rate optimization and develop and optimize landing page strategy.

• Use web analytics and business intelligence tools to better understand our customers and exploit those insights in marketing campaigns.

AXA Mansard Investment PLC. Feb 2018 – August 2018 Digital Marketing Specialist, Business Development & Client Services Unit (Contract)

• Increased CRO from 13% to 48.3% in Six Months.

• Developed content for all marketing collateral, both digital and traditional.

• Monitored ongoing campaign spends against budget, keeping accurate records and highlighting where variances occur.

• Undertook detailed ongoing analysis of marketing campaigns to ensure targets are met.

• Responsible for creating the Requirements Specification document for the web-based app used in processing liquidations of Equity Income and Money Market Funds for clients.

• Member of team responsible for redesigning UX of Website and App. Salem University July 2014 – Feb 2018

Graduate Assistant

• Employed as a G.A. in the College of Information and Communications Technology.

• Appointed Web/Social/Software Manager with the VC Unit.

• Appointed member, University PR & Communications team. Designed University annual calendar, Newsletters, and other creatives for events like Matriculation and Convocation.

• Member of team for developing university’s portal.

• Member of team for developing CBT and e-learning module.

• Appointed member, Admission-Drive Team.

• Appointed representative, Alumni.

• Appointed 300 Level Adviser.

• Lectured classes for CSC 101 (Introduction to Computer Science), CSC102 (Computer Application Software), CSC 201(Computer Programming I), CSC 203 (Introduction to Computer Systems), CSC301 (Computer Architecture, Organization, & Operating System II), and CSC 311 (Object-Oriented Programming).

Federal Training Centre, Kaduna November 2012 – October 2013 Place of Primary Assignment, NYSC

• Involved in troubleshooting system and network problems, diagnosing and solving hardware or software faults.

• Installed and networked new desktop systems donated by the government to the centre.

• Involved in talking staff through a series of actions to help set up systems or resolve issues.

• Became the third member of the newly created Computer Science Department and taught 3 courses for the ND I & II programmes in the department; as well as 1 course for the OTM department. Courses I taught included – Introduction to Computer Programming (COM 113); Data Structures and Algorithms (COM 114); Introduction to System Programming (COM 212); and Office Technology and Analysis (OTM 113) 7. PROJECTS EXECUTED & ACHIEVEMENTS (WITH DURATION) Digital Design Lab Jan 2020 – March 2020

• Company was looking for ways to grow their b2b accounts while keeping their budget stable. I consulted on optimization across all their channels. Worthy of note, conversions increased by 20% and cost-per-conversion decreased by 16% after changing their bidding strategy in a remarketing campaign.

• Single-headedly designed an ecommerce website for a project. Google Digital Skills for Africa Dec 2019 – Date

• I work with a team to deliver and implement Google Africa's mandate to provide 10,000,000 African individuals, Small and Medium Entities in 5 years with requisite digital education and skills trainings.

Christmas Praise Jam Nov 2019 – Dec 2019

• Handled PR for event and created copies to be published on Blogs and a Local Newspaper

(The Guardian).

• Handled print media and publicity that included bill boards and radio interviews.

• Created and ran Social Media ads (Facebook & IG) for both Impressions and Engagements. Using Google Forms as a landing page, the event had over 2000 seat reservations registered and about 3000+ attendees. Vetifly Nov 2019

• Launched Social Media Campaign (Facebook & IG) and have gotten 2000+ signups for prelaunch of service.

Maryann Colette Nov 2019 – Dec 2019

• Re-designed website for the brand (https://maryanncolette.com).

• Launched a PPC and Social Media (FB & IG) campaign for Christmas Hampers that generated about $1200 in revenue, on a $200 ad spend.

• Created Landing Page for Campaign (https://hampers.maryanncolette.com). Cosgrove October 2019

• Trained Direct Marketing staff and the in-house Social Media Executive on “How to generate Leads and Sales from Social Media”.

Stockland Homes September – October 2019

• I was tasked with increasing sales while maintaining a lean budget. I delivered 36% more conversions at the same budget.

Fujistu Africa August 2019 – Nov 2019

• I had two goals: increase recognition of the brand across Sub-Saharan Africa and drive consumer attention to the range of scanners.

• I created 2 different e-commerce websites to promote digital sales (iqfujitsu.com and itwarehouseltd.com)

• Created and optimised accounts on Jumia and Konga to improve SEO and Revenue.

• Created and optimized a funnel system that generated about 2000 qualified leads through PPC, Display ads and Social Media Campaigns with a successful conversion rate of 12% and generating a total revenue of $18, 496.

• As part of the campaign, I ran a YouTube ad that ran for one month and used a variety of ad formats and targeting techniques, including Remarketing, In-Market, and Affinity Audiences. In that time, 80% reach among the intended audience was achieved. To top it off, ads saw an average watch time that was 484% better than similar campaigns they’d run in the past.

• Created an independent campaign for one of the battery models and named it ‘Long live the King’. The campaign ran for duration of 3 months and generated a little above $3000 in revenue.

CS Hardware Nigeria April 2019 – August 2019

• Created an optimized website (https://cs-hardware.ng) for the brand with focus on driving conversions.

• Handled Social Media optimization that drove huge traffic to the website.

• Created Knowledge Panel and made progress in SEO activities. Artelier Lifestyle Consultants Jan 2019 – Date

• Tasked with creating informative press releases, press kits, newsletters, and related marketing materials (e.g. fliers) for all events and trainings.

• I create landing pages (that also handles e-registration) for all events and trainings

(http://protocoltrainingafrica.artelierlifestyle.com, http://ffl.artelierlifestyle.com)

• Run Campaigns across Social Media (FB, IG, Twitter, & LinkedIn) for events & trainings.

• Oversee Social Media Management.

• Copywriter for Company’s blog and Monthly Newsletter.

• Manage SEO for all trainings and events.

Integrated Digital Healthcare System Nov 2018 – April 2019

• I was tasked with a primary goal of increasing User and Doctor Signups on the Web Application. After a successful campaign launch in mid-November recording 6000+ signups within the first 5 weeks, I experienced a drop in performance by January 2019. By February, there was a 73% uplift in signups. Performance hit a high record in March as I generated a further 115% increase in user signups and 156% increase in revenue.

• Facilitated partnerships with HMOs and Wellness Centres.

• Improved UX of platform.

• Proposed new pricing model that increased revenue by about 156%.

• Created copies for company blog and for other platforms like TechAfrica. Clearline HMO May 2018

• Launched insurance campaign that generated over 20K impression and over 2K qualifying leads who signed up for an insurance package.

Africa Food Initiative Project Dec 2017 – Feb 2018

• Designed Logo and other marketing assets for the project.

• Created proposals and designed custom presentation slides.

• Launched a Campaign where I used a Content Wrapper to generate an email and phone number database of over 7M people from 4 African countries. 8. MEMBERSHIP OF PROFESSIONAL INSTITUTIONS

Student Member, Nigerian Computer Society (NCS)

Graduate Member, The Institute of Registered Administrative Managers of Nigeria (IRAMN)

Professional Member, Association for Computing Machinery (ACM)

Associate Member, Chartered Institute of Social Media & Digital Marketing (CISMDM) 9. REFEREES

Available on Request.

Contact this candidate