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Digital Marketing Customer Care

Location:
Waxhaw, NC
Salary:
300000
Posted:
November 17, 2020

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Resume:

FX

Sudheer Ummalaneni PH: 704-***-**** adhw0q@r.postjobfree.com

Global Information Technology Leader

Solution Architecture Digital Experience AI & Robotization Cloud Infrastructure Banking Insurance Wealth Management Retail E-Commerce Fin-Tech Strategic technology executive with expertise in digital transformation focusing on customer and employee experience with 20+ years of experience in building and running Digital Application Engineering – Automation Factories - Analytics & Insights functions with ROI backed outcomes aligning to board priorities, actively pursuing technology and product leadership opportunities with organizations where strategic vision, decisive management style, and expertise in leading global enterprise – wide IT organizations will be held at a premium Transformation leader – credited with organizing and partnering with change agents to drive organizational transformation in line with strategic objectives and outcomes. Lead product engineering, solution architecture, development and automation teams, with the unique ability to overcome objections, build consensus, and drive winning results through synergy; experienced in leading high-profile and business critical Omni Channel, Digital, CRM, RPA, AI/ML and Analytics transformation initiatives affecting millions of users with measurable results Cloud evangelist involved in design and building private and hybrid cloud environments leveraging secured, stable, and scalable infrastructure services from AWS / GCP/ Azure Hand’s on technologist -- known for adoption of new technologies and reengineering to build scalable, secured and stable technology platforms & products.

Effective communicator -- with the ability to convey complex ideas to audiences of diverse background, education, and business exposure. Well versed in stablishing relationships of trust and confidence at all levels LEADERSHIP QUALITIES & TECHNICAL EXPERTISE

> Delivering towards Board and C-Suite goals > IT Strategy, Transformation & Solution Architecture

> Global Enterprise IT & Agile SAFe Management > Omni Channels – Web, Mobile, Chat, Call Center

> Mentoring, Coaching and Leadership development > BPM, CRM, ECM, RPA, MarTech CoE organizations

> Client & Business Relationship Management > AWS / GCP / Azure Cloud – SaaS, PaaS, IaaS

> Budget and Resource planning & managing > Big Data, AI/ML, Analytics, DevOPS

> Dodd Frank Act, BASEL, HIPAA, FINRA > Building and Managing high performance teams (150+) Education & Professional Affiliations

• Executive MBA, Strategy & Accounting – Indian Institute of Management (IIM Calcutta)

• Digital Transformation - Platform Strategies – EMERITUS - MIT SLOAN

• MS in Computer Applications, Specialization in Computers – Periyar University 2

TOGAF Certified Enterprise Architect > AWS Cloud Practitioner

Pega Certified System Architect > Adobe AEM, APIGEE, Duck Creek trained Professional History

March 2018 – Till date LPL Financial VP – Head of Digital & Mar-Tech Accomplishments & Contributions:

• Reporting to CIO, Responsible for digital technology vision, strategy and roadmap in partnership with business, products and cross functional leaders to improve “Ease Of Doing Business” across Advisors – Investors – Employee and enabling LPL Growth by 200% over 3 years .

• Evangelized digital savvy culture by partnering with change agents across organization to drive cultural transformation including objectives & key outcomes-based planning, project to product transition, people transformation and adoption of agile SAFe methodology, Cloud, AI/ML and DevOPS,

• Customer CARE service transformation – Lead intent driven customer experience roadmap by launching new self-service capabilities like HelpX, Virtual Assistant BOTS across omni channels Web – Email – Chatbot - Call Center integrated to Customer 360 and Agent 360 platforms. Two-year success resulted in Net Promoter Score increase by 20 points, First Contact Resolution (FCT) > 85%, call volume reduction by 9% and reducing TCO by 11%

• Digital sales and onboarding – Mentored and enabled team to successfully launch new B2B & B2C digital experience products to drive LPL Growth (SOM) by adopting 20+ digital marketing capabilities including personalized experiences, automated campaigns, SEO/SEM, social marketing, paid search, google remarketing, salesforce CRM improving lead conversion by 4% and demonstrating ROI in 3 years

• Democratizing innovation by engaging and enabling LPL employees, strategic vendor partner teams and customers for ideation, POC and launch of new innovative products and platforms March 2018 – June 2019 VP – Digital Experience & Automation

• Simplification - Automation – Robotization COE – Developed Digital Operations COE playbook focusing on digital experience design, process re-engineering, automation and robotization o Responsible for setting up BOT factory with OCR, Desktop – Web – Mobile - Email automation, Conversational AI and Capabilities to rollout BOT’s on Work fusion and Kore.AI platforms o Successfully launched 10’s of BOT automating middle office and back office operations with $4M initial investment, IRR: 52% and EBITDA of $3M savings over 3-year period.

• Data Analytics & Insights – Partnered with enterprise data team to launch new enterprise data analytics hub framework aggregating click stream, call center and customer data to build intent models, predictive pricing models and next best action models applying NLP/ML frameworks

• Managed and optimized technology stack of 20+ tools ($8M+) including Amazon AWS Core Services, Amazon Alexa, NICE InContact, Work fusion RPA, Kore. Api, Adobe Experience Cloud, Salesforce CRM Sales & Service Cloud, Marketing Automation (Eloqua, Hubspot, Pardot), Web 3.0 (AngularJS, NodeJS), Google Tensor Flow, Python (NLTK, Spacy,numpy, keras ), Machine Learning Platform (Logistic & Linear Regression, Support Vector Machine, Naïve Bayes), Adobe Analytics, SEO and Customer Data Management platforms

Sudheer is a great business partner. He takes time to fully identify needs and then works hard to find the technology that will best serve those needs. When Sudheer gets his hand on a business need, he is tenacious and passionate about bringing the best solution to the table. Andy Barksdale, SVP, Head Of Advisor Marketing

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March 2014 to Feb 2018 AIG Insurance Global Director, Digital Platforms Accomplishments & Contributions:

• Reporting to SVP, Chief Digital Officer, lead $20 M YoY Digital & Cloud Transformation initiatives towards building Digital Experience Platform (DXP), CRM, Marketing and Analytics Platforms supporting AIG Global Property & Casualty, Claims, Life & Retirement and Warranty business.

• Mentored and coached teams on agile SAFe and product transformation, PI planning, team building, leadership and upskilling on emerging technologies in 1*1, team meetings and organizing sessions

• As change agent evangelized ideation and launch of innovative solutions including

> Conversational-AI BOTS for AIG Warranty business, using Amazon Alexa, Lex BOT, Lambda, SNS

> Robotic Process Automation factory for launching AIG claims automation BOTS, using blue prism

• Instrumental in building APIGEE, Pivotal Cloud Foundry, AWS cloud based highly available (HA), portable and Scalable “Built for Change” Consumer IT Platform by “Standing up Web 3.0, AEM, CRM platforms on Cloud and integrating through APIGEE API Gateway with CI/CD” and successfully migrating 30+ AIG Claims, Retirement, Life and Annuity applications on to new platform

• Built and Managed 100+ member team with digital, CRM, data and AI expertise supporting global digital and sales technology operations across 9 different countries delivering design patterns, digital platforms

& products, and governance: Orchestrated Agile Scrum teams and Hackathon initiatives

• Implemented DevOPS tool kit and improved speed of delivery to 4 weeks and productivity by 210% through Continuous Build and Continuous Deployment automation.

• Previously as BPM COE Head, led Pega CoE architecture and engineering teams implementing digital strategies and re-platform of P&C Policy UW, Claims and Risk management applications delivering integrated customer experience across digital channel touch points and reducing TCOE by 9%

• SME with hands on experience in Amazon Web Services (AWS), Alexa, APIGEE, Blue Prism, Pivotal Cloud Foundry, Pega PRPC, Salesforce CRM, Adobe AEM, Python, Kubernetes, Pivotal Cloud Foundry

(PCF), Data Management Platform, Duck Creek, Mobile – IOS SDK and various digital tools . March 2009 to March 2014 Genome International : Director - Enterprise Architecture Services

• Provided technical leadership, solution architecture and digital transformation services for Fortune 100 banking clients across consumer banking, wholesale banking, asset management verticals including Bank of America (New York, Charlotte) Accomplishments & Contributions: Reorganized with AIG Galaxy Award for successful delivery of Valic Online – Retirement Digital Transformation Program 4

o As Enterprise Architect, worked along with technology executives to define new strategies, roadmaps, governance and submitting proposals for technology investments for business optimization initiatives.

o Designed strategy, blueprints, conceptual-logical view for Treasury platforms – Payments, Zelle,

, Billing, Deposits, Debit and Receivables

o Defined and demonstrated Technology Reference Architecture Model (TRAM) to $7B BAML Global Wholesale Banking Technology Group

o Designed blueprints for target state One Global Billing Platform to generate $10M revenue annually by replacing existing redundant and inconsistent 5 legacy billing platforms. o Recommended and presented to Technology Executives of Architecture Group on adopting EA principles, Reference Architectures and disruptive solutions of next-generation technologies pragmatically for Enterprise 2.0

TD Bank (New York, Toronto) Accomplishments & Contributions: o As Portfolio Architecture lead, Led Channel Architecture, Trading & Treasury Platforms

(Payments, ACH, WIRE ..) solutions providing consistent experience across digital channels o Member of global architecture steering committee reviewed and approved platform architectures across TD entities including TD Canada Trust, TD Bank NA, TD Ameritrade and TD Waterhouse o Engineered dramatic turnaround of a mission critical treasury applications, completing a total re- write within 12 months for 60% of the initial investment. o Managed 10 member CoE team and guided 100+ team of Pega, Salesforce CRM, FileNet architects and developers over design patterns, standards and best practices o Accountable for $ 5 Million annual capital and operation budget for running BPM – ECM CoE practice. Improved CoE developments and maintenance efforts by 42% and improved application uptime to 99%

o SME on implementing banking frameworks like:

OMNI Channels :Web-Mobile-Chat-Call Center

Treasury - Payments, Billing, Receivables

Trading Platforms – Equities, FX, Derivatives

Smart Disputes, Payment Investigations

MDM – Master Data Management

MasterCard International (New York, St Louis) Accomplishments & Contributions: o As Sr Solution Architect lead strategy and design for VISA XP (Exception Processing) platform including integrations with external systems Payments Manager, CAMS, MDS, GCMS, SMS, Base 2, Email Gateway, Ruby-On-Rails, Visa Net and VROL. o Provided architecture solution for Visa single message, Signature dual message Claims, dispute

& fraud transactions and Bulk transaction processing using PEGA Smart Dispute framework.

“Sudheer played a crucial role on the BPM

architecture team through his fine technical knowledge and people skills. He is an excellent solution architect with a good understanding of enterprise capability building. He was very effective in building consensus in the midst of disparate opinions, which was critical to the architecture role. He is a motivated, self-managing professional and was able to bring order to wayward initiatives and provide excellent governance over

multiple projects. I would highly recommend him for such roles and would hire him again any day.”

By TD – Head of BPM Practice

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o Involved in detailed design and development using Pega 5.3 including Class hierarchy, Work flows, Portal, Flow actions, connectors, bulk processing, connectors, agents and listeners. March 2007 to January 2009 PNC Financial (Cleveland, Ohio) Architecture Manager Accomplishments & Contributions:

• Accountable for $4M annual capital and operation budget for managing Sales, Fulfillment & Servicing, AML – Anti Money Laundering, SWIFT, ACH Enhancements and PEGA Case Management Solutions

• Turned around troubled AML – Anti Money Laundering program (30% over budget and 30% behind project plan) by developing 6 months recovery plan and executing under controlled scope, design, development and implementation cycles.

June 2005 to Feb 2007 Market tools Pvt Ltd Manager – Development & QA Products : www.zoomerang.com and www.ztelligence.com Accomplishments

• Managed $5 million budget projects and 50 + team members in offshore and onsite. Responsible for Development, Quality Assurance and Data Warehousing teams

• Instrumental in planning, building and running offshore development center (ODC) from ground up at Hyderabad, India for Market tools Inc. USA.

• Collaborated with business in re-designing and developing Zoomerang and zTelligence products Early Career:

Senior Consultant, Zensar Technologies, London, UK June 2004 to May 2005 Software Engineer, Aditi Technologies, India July 2003 to June 2004 Freelance Programmer, Hisco Limited, India Jan 2001 to April 2003



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