Customer Centric Marketer

Carey Fox

215-***-**** adhvz2@r.postjobfree.com linkedin.com/in/carey-fox/

DRIVING BOTTOM-LINE WINS THROUGH STRATEGIC MARKETING CAMPAIGNS Offer two decades of expertise in delivering marketing strategies, leading B2C and B2B programs, and optimizing channels. Savvy marketing advocate, influencing key decision makers to effectively translate goals into results. Acquisition & Retention Solution Design Customer Engagement Lifecycle Programs

Channel Marketing Integrated Marketing CRM Marketing Plans Data Driven Analysis Project Planning Digital Marketing Competitive Intelligence Market Positioning Product Knowledge Revenue Growth Social Media Event Marketing Team Leadership Process Improvement/Development Brand Management Sales Plans HIGHLIGHTS OF CAREER

One & All – Pasadena, CA

An agency dedicated to changing how the world sees, supports and shares the impact of nonprofits and brands everywhere. ACCOUNT DIRECTOR (2018-2019)

Led agency team designing and optimizing mass market fundraising campaigns for Non Profit organizations Be The Match and Bethesda Lutheran Communities.

§ Onboarded new clients implementing large donor acquisition and cultivation cross channel fundraising programs.

§ Inspired agency partners as client advocate developing on message creative and targeting strategies to maximize fundraising impact.

§ Increased donor cultivation engagement and revenue contributions maintaining positive ROI through planning and budget governance.

Latcha+Associates – Newport Beach, CA

An all-inclusive marketing and production company that specializes in the customer lifecycle. ACCOUNT DIRECTOR (2016-2017)

Onboarded new client Kia Motors of America as CRM Agency of Record. Expanded programs across all phases of customer relationship with Kia to drive repeat purchase and deepen relationship with the brand.

§ Launched ten new programs and increased legacy results by 124% by leading strategic development and implementation of acquisition and retention CRM initiatives.

§ Implemented cross channel campaigns with improved customer engagement liaising with Kia’s brand and media agencies to create targeted, digital and offline communications.

§ Partnered with Product, Sales and Dealer representatives to set business goals and deliver marketing programs aimed at exceeding engagement and sales objectives.

§ Drove program development timelines and testing methods to increase impact on the customer database through drafting actionable campaign review reporting and processes. Harte Hanks – California/Yardley, PA

A global marketing services firm specializing in multi channel customer interaction marketing. VICE PRESIDENT / SENIOR ACCOUNT DIRECTOR (2010 – 2016)

(2015-2016) Delivered strategic CRM recommendations to retail clients including PetSmart and Modell’s Sporting Goods. Strategized and implemented customer retention programs for B2B client YP. Customer Centric Marketer

Carey Fox

215-***-**** adhvz2@r.postjobfree.com Page 2

(2010-2015) Five years as onsite agency representative at Sony Electronics in San Diego leading CRM Agency of Record team to deliver full scale multi channel marketing campaigns.

§ Exceeded ROI and YoY sales goals by 40% for client Sony Electronics through planning long term annual retention and acquisition CRM programs across channels driving deeper engagement throughout consumer journey.

§ Accelerated customer engagement levels and broadened exposure to Sony brand through the activation of new trigger engagement, launch, retention and winback programs, launch of social, online community, and SMS marketing.

§ Interfaced with business partners in Product, Marketing, IT, ecommerce etc. to implement strategies to target appropriate customers with desired product offerings at optimal point in customer lifecycle.

§ Maximized marketing techniques by innovating lifecycle communications through Salesforce Marketing Cloud.

§ Enhanced customer interactions implementing 20+ propensity models (Lifetime Value, Cross sell etc.), customer profiles, advanced audience segmentation and stringent program results review and refinement.

§ Implemented new technologies to enhance programs by tracking industry best practices, customer data optimizations and launching improved reporting techniques and Improved database health and growth with customer householding and behavioural appends.

§ Managed client budgetary updates, staff allocations and program scope to ensure agency profitability by coordinating multi-dimensional client budgets and agency staffing financials.

§ Contracted 40-65% incremental agency revenue by expanding agency services with Sony PlayStation and Sony Rewards. Forged business relationships across the Sony network. SENIOR ACCOUNT DIRECTOR (2006 – 2010)

Oversaw strategy, creative direction, and relationship management for Retail, Consumer, Telecommunication, Technology, and B2B clients. Created testing methods and segmentation strategies. Executed CRM solutions, such as email, social media, direct mail, and POS.

§ Designed and implemented programs for Hi Tech clients Sun Microsystems and Dell.

§ Formulated targeting and messaging for display advertising for IRS.gov tax filing products

§ Initiated a successful new loyalty program for A.C. Moore, an East Coast craft retailer with a boost in program results of 52% YoY, on time and within budget through managing program launch, implementation of new Loyalty/ESP platform, branding, member communications, and website experience. o Increased member sales by executing content specific email messaging using multivariate targeting based on transactional and behavioral data elements.

§ Increased customer email engagement and customer retention by developing and implementing email programs for Bed, Bath & Beyond.

ACCOUNT EXECUTIVE/ SUPERVISOR

Liaised with both partners and stakeholders on marketing and advertising strategies. Managed program strategy for BellSouth Small Business Services. Ensured communication for BellSouth’s award-winning long distance launch. Gathered and analyzed data, such as financial marketing metrics, budgets, cost savings strategies, and performance goals to improve program results.

§ Planned and produced retention programs to reduce churn and increase contract renewals.

§ Enhanced new customer experience and increase loyalty for BellSouth Consumer division with new communications plan and messaging.

EDUCATION

Wheaton College – Bachelor of Art

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