Digital Marketing Social Media

*** ** ****** ******, *** *

Danville, CA

https://www.linkedin.com/in/kenneth-hills www.prospectsurge.com

Mobile: 925-***-**** Email: adhvv5@r.postjobfree.com

KENNETH HILLS MBA

SUMMARY

Digital Marketer Director, Digital Marketing Consultant, Digital Marketing Strategist. Expert in Competitive Strategy and Digital Marketing Optimization.

Proficient in all key marketing disciplines such as lead generation, content nurturing, conversion, brand awareness, eCommerce, and marketing technology stack SaaS staples such as Dynamics, Salesforce, Adobe Analytics, Google Analytics, Marketo, Mailchimp, Keap and others.

Highly skilled in competitive strategy, campaign design and optimizing sales & marketing funnel performance. Able to design and troubleshoot automated funnels to strong conversion ratios.

Expert in email campaigns, copywriting, and landing page design. Expert in scaling digital products and working with affiliates and channel partners.

I have a proven track record in coordinating and driving diverse and multiple projects from conceptual stages through to completion, while meeting marketing budget and marketing plan time constraints.

KEY SKILLS

Strategic Marketing, Digital Marketing, Targeted Campaigns, Landing Pages, Email, A/B Testing, Social Media, Web Design, CRM Technologies, Personas, Customer Journey, Market Research, Competitor Analysis, Project Management, Business Systems Analyst, Report Writing, Data Modeling, UML, SCRUM, JIRA, SQL, Web Technologies, Effective Meetings Facilitator, Problem Solving Theory and Practice.

WORK HISTORY

DIGITAL MARKETING CONSULTANT, PROPSECTSURGE,DANVILLE, CA

OCT 2020 – PRESENT

Consulting with clients on competitive strategy, branding, positioning, design and implementation of effective digital campaigns, especially SEO & Social Media.

DIGITAL MARKETING DIRECTOR, THE RX CONSULTANT, PLEASANT HILL, CA

AUG 2019 – SEP 2020

Develop marketing strategy for flagship product. Oversee and implement the Marketing strategy. Primary objective to grow subscribers. Increased Lift on Landing Pages from 3% to 5%. Increased open rates from average of 15% to 20%.

DIGITAL MARKETING DIRECTOR, Cysure Inc, Fair Oaks, CA

MAR 2015 – AUG 2019 (start-up)

Development and implementation of CySure Brand. Develop global marketing strategy for CySure's VOSO product line. Oversee implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR. Developing and delivering marketing and communications strategies and perform continuous analysis of competitive environment and consumer trends

DIGITAL MARKETING SPECIALIST, ORATION PLC, FOSTER CITY, CA

SEP 2014 - MAR 2015

Responsible for a small team designing and implementing a new CRM system. Managed the design and execution of campaigns using Marketo platform. Increased membership by over 100%

SENIOR PROJECT MANAGER, STANFORD HEALTH CARE, OAKLAND, CA

JULY 2013 – AUG 2014

Managed launch of new Medicare Advantage Health Plan. Oversaw and coordinated all functions. Developed compliant website and integrated Infusionsoft CRM to support sales & marketing operations. Backend SQL database supported in ASP MVC environment. Increased membership by more than 300% in 2nd year.

DIGITAL MARKETING DIRECTOR, THERAPEUTIC RESEARCH CENTER, STOCKTON, CA

MAY 2013 - DEC 2013

Developed Microsoft Dynamics CRM with integrated Hubspot Landing Pages and SilverPop to support Major Group Sales Initiative tied to Venture Capital Owner’s Strategic Business Plan.

STRATEGY MANAGER, CLAREMONT, WALNUT CREEK, CA

DEC 2007 - FEB 2013

Worked with Strategy Team as project manager & facilitator for Business Development. Revised sales strategy created and implemented a new digital marketing plan.

Modeled client quoting data, and developed a windows application to project weekly quotes and quarterly FMP sales.

Additional responsible for web site front-end and back-end MS SQL 2008 database. Dynamic design using AJAX technologies. Created reporting system and reports in .NET 3.5 using ADO.NET, VB, C#, SQL, VBA Access and VBA Excel.

SENIOR SOFTWARE DEVELOPER, PTP CONNECTIONS, SAN RAMON, CA

JAN 2004 - NOV 2007

.NET VB solution for real-time visual telecommunications information system.

Developed and maintained corporate website using Microsoft ASP technology and SQL backend.

CONSULTING SOFTWARE ENGINEER, APERTURE, SAN FRANCISCO, CA

JAN 2000 - AUG 2003

VB solutions with SQL database for customized visual information systems representing data center inventory and connectivity.

Consulted on analysis and scope of projects nationwide and international assignments.

Project manager for Aperture visual information system installations.

SOFTWARE ENGINEER, UPS, HAYWARD, CA

FEB 1998 – JAN 2000

Facilitated iterative project planning, resourcing and estimating for a large Y2K migration from DOS to Windows. Additionally, designed and coded Visual Basic/Access/SQL solution for tracking UPS van delivery mileage with savings of $11M annually.

EDUCATION

MBA, CARDIFF BUSINESS SCHOOL, ENGLAND

STRATEGIC MANAGEMENT, STRATEGIC MARKETING, CORPORATE FINANCIAL STRATEGY, INTERNATIONAL ENTERPRISE AND CREATIVE MANAGEMENT

PHILOSOPHY (BA HONS), WARWICK UNIVERSITY, ENGLAND

CERTIFICATIONS

SYSTEMS ENGINEERING, SALFORD UNIVERSITY, ENGLAND

Visual Basic, C. Program design and testing,

DIGITAL MARKETING, MECLABS, USA

Value Propositions, Email Copy, Effective Landing Pages, CTA Testing.

DIGITAL MARKETING, DIGITALMARKETER.COM, USA

Complete system for digital marketing funnel pipeline management and optimal conversion strategies. Search Marketing, Content Marketing, Paid Traffic, Conversion Funnel, Social Media, Email Marketing, Analytics and Conversion Rate Optimization.

COPYWRITING, BLACKFORD CENTER, ENGLAND

Advanced Copywriting.

Contact this candidate