Brad Cetnarowski

adhvms@r.postjobfree.com • 412-***-**** • Pittsburgh, PA

Seasoned Sales professional with extensive experience growing business, exceeding sales targets, managing teams, and cultivating long-term customer relationships.

KEY EXPERTISE AND QUALIFICATIONS

Proven track record of exceeding sales goals

Business Development and Prospecting skills

Development of Pricing and Selling Strategies

Contract Review and Negotiation

Managing and Coaching experience

Sales Forecasting & Budgeting

Salesforce & Delphi

Proficient in Microsoft Word, Outlook, and PowerPoint

PROFESSIONAL EXPERIENCE

DoubleTree by Hilton, Pittsburgh, PA Sep 2019 – Present

Associate Director of Sales

Supervise 8 managers from Sales & Catering departments and coached the team on sales strategies used to facilitate meeting revenue targets.

Design selling strategies and promotions to increase revenue of the sales team.

Prepare annual budget and outlined marketing plans to forecast and attain monthly & annual sales targets.

Support hotel’s Professional Sports & Government markets by reviewing and overseeing group accounts.

Directed high-performance team to attain top performance metrics in highly competitive market space.

Boosted Sales Team’s production levels by 120% during the 1st quarter.

Marriot International, Pittsburgh, PA Feb 2015 – Sep 2019

Sales Manager, Northeast Sales Office (Apr 2018 – Sep 2019)

Managed a territory of 23 hotels spanning across 3 states, such as PA, DE, & NJ with a focus on growing sales and delivering excellent customer service.

Leveraged relationship-focused approach to secure new accounts and expand revenues for current accounts through cross-selling opportunities under the Marriot brands.

Evaluated market trends and competition to create actionable sales plans that supported achievement of goals.

Negotiated strategic contracts with major local & national clients, featuring corporate groups, unions, government groups, PA associations, & athletic teams, most notably NCAA, NHL, & NFL sports teams.

Sales Manager, Westin Pittsburgh Convention Center (Feb 2015 – Apr 2018)

Grew sales for Convention Center by building targeted partnerships with professional sports teams, unions, government entities, and local associations.

Secured major contract with University of Pittsburgh Football team, generating $200K in annual revenues every year.

Grew NFL account base from 2 teams to 8 teams.

Managed entire sales cycle from lead generation, prospecting, and closing. Identified key decision makers, attentively listened to their needs, and routinely followed up to gain business.

Recognition: Ranked #1 producer in hotel’s history; Earned “Mid-Atlantic Region Top Producer” Award in 2015

2017 Performance: 107% of $4.3M revenue goal

2016 Performance: 155% of $3.3M revenue goal and 106% of $500K food & beverage goal

2015 Performance: 161% of $2.1M revenue goal and 152% of $470K food & beverage goal

Omni Bedford Springs Resort, Pittsburgh, PA Oct 2014 – Feb 2015

Senior Sales Manager

Implemented strategic plans to acquire new clients, specifically targeting law firms & local associations.

Performed daily prospecting of Corporate and Association business in the region to generate leads.

Built customer affiliations with several local businesses by conducting in-person appointments, introductory sales calls and presentations.

Direct Energy Business, Pittsburgh, PA Aug 2011 – Oct 2014

Account Manager and Team Lead

Led a team of 8 Account Managers, including weekly performance management and goal setting.

Expanded Direct Energy business by acquiring new customers while upselling current customers.

Coordinated relationships with energy brokers to develop new market strategies to enhance and exceed sales goals.

Fostered long-term relationships with major accounts, such as Heinz Field, CONSOL Energy, & UPMC.

Performed contract reviews, prepared pricing quotes & proposals, and conducted client credit reviews.

OTHER PROFESSIONAL EXPERIENCE

Gaylord National Resort & Convention Center, Executive Sales Manager, 2008-2011

Hyatt Regency Baltimore, Sales Manager, 2008

Hard Rock Hotel Chicago, Senior Sales Manager, 2007-2008

Hyatt Corporation, 2003-2007

Hyatt Regency Chicago, Hyatt Regency Dallas, Sales Manager, 2004-2007

Hyatt Regency McCormick Place, Assistant Executive Steward, 2003-2004

EDUCATION AND CREDENTIALS

Mercyhurst College, Erie, PA

Bachelor of Arts, Hotel, Restaurant and Institutional Management

Graduation: August 2003

PA Real Estate License, Active

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