SELINA DHANASAR

P ROJECT MANAGER

PERSONAL SUMMARY

Digital 1st, Forward Thinking and competitive

in a world full of Bosses: Passionate about the

Digital Marketing space!

As a Digital Project Manager you are

constantly challenging yourself everyday,

problem solving or just picking at your brain to

be on top of your game all of the time! I thrive

a constant level of high energy in a workspace

where time isn't a factor. Passionate about

what makes us tick as consumers and how to

persuade the market into being relevant and

establishing a long term relationship. I'm very

research based and feel the need to know

what's happening around me so that I'm

always awake and alert. Free spirited and an

adrenaline junkie inside and out!

KEY COMPETENCIES

Adobe Suite

Strategy and Process

Project Management

Brand Management

Development Process and System Flows

Digital Marketing

Graphic Design

WORK REFERENCES

Maxcore IT Solutions (2014)

Vibhav Ramcharan 082-***-****

IBV International Bank Vaults

Kyle Davids 071-***-****

Toys R Us Headoffice

Karin Pillay 076-***-****

Overflow Business Holdings (Current)

Levi Pillay 072-***-****

MY DETAILS

Age : 27

Telephone : 072-***-****

Location : Durban

ID Number : 920**********

Email : adhvdy@r.postjobfree.com

ACADEMIC BACKGROUND

HIGHER QUALIFICATIONS

- Multimedia Design

- Brand Strategy

- Critical Studies

- Graphic Design

- Copywriting

- Creative Arts

B A BRAND COMMUNICATIONS - VEGA SCHOOL

OF BRANDING QUALIFIED APRIL 2015

EDUCATIONAL QUALIFICATIONS

- English

- Afrikaans

- Mathematics HG

- Physical Science

- Biology

- Engineering Graphics and Design

- Life Orientation

MATRICULATED BACHELORS DEGREE 2006

-2010

Graphic Designer

- To design marketing material for Toys R Us and Babies R Us in line with current style guide as well as international brand requirements.

- Creation and execution of print media formats including:

-Newspaper/Magazine broadsheets

-Catalogues

-Flyers

-In-store posters

-In-store signage

-Hoarding

Creation of online content including:

-Web banners

-Social media content

-Competition blocks

-Creating web ready images from high resolution mages

-Keeping up to date with trends for the digital space HR Work - Creation of various sundry design work including:

-Business cards

-Internal quarterly newsletters

-Landlord/Induction Books

-Certificates

Photography:

-For all products imported into the business for use on print advertising and web

-Deep etching and saving for web

TOYS R US MAY 2017 - MAY 2018

Internship

MAXCORE IT SOLUTIONS NOV 2014 - JUL 2015

-Web design and layout for clients

-Submitting reverts

-Submit daily duties and designs to management for approval

-Reporting documents on client accounts

-Marketing Strategy

Digital Marketing Manager

-Social media marekting - Adwords (Google Training)/Search and Display network ads/Boosts/Bulk SMS/ Bulk Emails

-Social media posts and content on product marketing

-Graphic design - for social media/app/web design

-Updating billboards/earpieces/brochures/media

packs/flyers/event invites/brand packs/promotion setups

-Handling databases and social media stats for reporting

-Event photography and live social media coverage of events

-Blogging/Vlogging

-Alternative media marketing

IBV INTERNATIONAL BANK VAULTS DEC 2015 -

NOV 2016

WORK HISTORY

Project Manager

Development:

- Draft and control documentation process and diagrams for roles, functionality, and flow requirements of systems with integration processes via API, scripts, and code strings

- Creation of all project briefings for the deployment of strategy on campaigns or projects across all relevant platforms according to the brief

-Research, testing, and analysis with full documentation on bugs and fixes

-Manuals and training on systems

-Manage team in terms of

process/reverts/workflow/approvals

-Troubleshooting on all systems

-Manage the external development team (India) in terms of system flows/feedback/testing/documentation/integrations

-Set timelines and deadlines for each project and task Design:

-Manage mid-weight graphic designer to ensure all print and digital media campaigns are aligned to brand and business objectives

-Creation of end to end campaign consumer journeys, as well as overseeing the phases of production, edits and final execution

-Photo and Video editing

-Social media design and content/boosts/budgets per campaign/Adwords/Universal app ad campaigns

-Taking point on directing the details of the design process and sign off on all UI designs for app development

-Client briefing to visionary process with the design team

-Head up brainstorm sessions for design campaigns

-Liaising with clients on design concepts and pitching the look and feel of the project on promotional advertising or campaigns Marketing:

-Developing and executing short and long term multi-channel campaigns to drive leads for point of sale

-Developing customer personas and target audiences according to their buying preferences

-Studying product and competitors to conduct a SWOT analysis to gain advantage within the marketplace

-Assisting in content development such as design and copywriting to create content that is relevant and thumb- stopping in order to connect and create trust between the customer and the brand

-Working within a collaborative team to develop and enhance marketing strategies

-Identifying new markets and advertising tactics to encourage growth within the business

-Leading A/B testing strategies and execution across different marketing platforms

-Brand Manage a voucher platform on web/app/social

-Account Manage with outsource company for deals and budgets on voucher platform

-Planning all the way to execution of outdoor marketing activations

-Understanding brand keys, and communication objectives of campaigns/projects

OVERFLOW BUSINESS HOLDINGS JUNE 2018 -

PRESENT - MY ROLE IS SPLIT BETWEEN 3

MAJORS: DEVELOPMENT, DESIGN & MARKETING

-Preparation of proposals, quotations, and budgets for campaigns and projects

-Maintain a thorough and current knowledge of Project Management across all projects to prioritze, revert, and deliver projects in a timely fashion with the use of Trello

-Ability to work independently and make decisions that benefit both the client and company

-Measure productivity and estimate profitability in each project

-Reporting and accountability measures for both my team and myself included around stats and ROI documentation

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