C.V

Name: Essam Awni Jamil Isayyed

Nationality: Jordanian

Mobile: +966-***-***-***

Location: Jeddah/ KSA

Email: adhvcn@r.postjobfree.com:adhvcn@r.postjobfree.com

Linked in https://www.linkedin.com/in/essam-issayed-b743805/

I am an experienced commercial in marketing, sales and brand management on KSA level with a demonstrated history of working in the cosmetics, Beauty, Fashion industry. Skilled in Marketing Management, Luxurious products and brands, Marketing Planning and Strategy (ATL,TTL,BTL), Fast-Moving Consumer Goods (FMCG), Analytical Skills, and Retail operations, Retail Purchases (forecasting orders) stock analysis and CRM, and service excellence, Strong operations professional in distribution, marketing, brand management.

Education and qualifications:

- BA in business administration, Ashford University, London.

- Situational leadership diploma, Covey institute.

- ILM Time management.2011, Conflict Management.2011

- finance for none finance professionals.2012

- Certified Master Trainer, MEIRC training and consulting, Dubai 2005,

- Edexcel, UK – Conduct Internal Quality Assurance of the Assessment Process (V1, Internal Verifier I.V) – 2011- Certified Internal verifier for retail competency-based qualifications.

Key Skills:

Self-Driven and motivated, Team builder, result oriented, Analytical thinking, Problem solving, brand building, Marketing Strategies, Corporate Communications, Creative Team situational Leadership, Product Positioning, Sales Collateral & Support, New Product Launch. Building Teams to achieve, market research, market study for potentials. Setting business directions, with know-how for effective logistics and managing and controlling stock.

Employment History

1-Marketing Manager, KSA director (Alwissam Trading) Dec 2018- Present

-P&L of the brands operation marketing budgets. resulted in Minimizing operational cost by 20%

-Directing the marketing plan activities and execution. and have achieved sales targets

-Lead the sales team to achieve the company sales targets. and have achieved 5% increase.

-Research the market using SWOT analysis to determine new opportunities and market needs resulted in increasing market share by 6%

2-Marketing Manager KSA Jan 2012 – Oct 2018

Chalhoub grp KSA/ Radwa Trading Company,

-Directing the operations of Distribution and retail, marketing operations of the brands in KSA, achieved a network of 120 POS in 3 years.

-Set and control the P&L management, (LER expenses) Lead to Minimizing cost by 15%.

-SMART Setting the Distribution maintaining healthy stock, warehousing and logistics, retail sales budgets (Sell in and Sell out) targets across KSA. (research the market new opportunity using SWOT analysis)

-Set the marketing plan and strategy, operations, promotion, new launches, marketing campaigns, Exhibitions, market visibility and social media ads and digital marketing, search engines appearance (google, You tube, Instagram, Facebook, Snapchat,) achieved to rank the brand to be number 3 of 15 brands in our clients stores with social media follower’s monthly growth of 20% .

-Setting budgets, forecasts purchases, orders, sales and expansion of the brand in KSA and agree with the Brand Owner (supplier) on agreed plans.

-Analyze,direct the ATL, BTL, and TTL, marketing strategy’s ales trends to prevent obstacles and make corrections and directions of the marketing plan sales activities.

3-Retail & Retail Academy Manager Oct 2003 - DEC 2011 Chalhoub grp .KSA/ Radwa Trading,

- directing &leading the retail operation management, stores, stock, staff, space management, traffic flow.

- Direct the training Academy team to execute all the training operations TNA for the group. (Retail and distribution staff)

- managing the enrolling retail staff into the Retail academy for the QCF and NVQ qualifications which have increased staff loyalty and minimized the staff turnover by 50% & enhanced Performance.

- purchases and orders forecasting and stock analysis and management for retail stores and the distribution operations POS (minimize stock QTY by 40%.

- setting budgets and sales targets and mange sales growth plans

References:

Mr. Rafat Babouli

Retail Manager. Chalhoub Grp, ITWAL grp

Rafat,adhvcn@r.postjobfree.com

Mobile: 055*******

Mr Mustafa Albaroudi.

Operations Manager. AlMughrabi

adhvcn@r.postjobfree.com

Mobile: 055*******

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