Social Media Digital Marketing

CONNECT WITH ME

LinkedIn: /koerica

Instagram: @ericaandko

Alt. email: adhv2i@r.postjobfree.com

SPECIALIZATIONS

• Branding Identity

• Press Releases

• Content Development

• Event Planning

• Project Management and Promotions

• Social Media Marketing

• Administration and Budgeting

• Market Research and Analytics

• Trend Research

ACADEMIC HIGHLIGHTS

UNIVERSITY OF CALIFORNIA

SANTA BARBARA

BA Communication, 2020

• Major GPA: 3.5

Certified in Technology Management

AFFILIATIONS

Adobe (UCSB)

• Digital Marketing Campus Ambassador

Diversity in Media Research

• Undergraduate Research Assistant

CIEE Global Alumni

REFERENCES

MARILYN DUKES

• Email: adhv2i@r.postjobfree.com

• Phone: +1-805-***-****

KIMBERLY KELLY

• Email: adhv2i@r.postjobfree.com

• Phone: +1-510-***-****

CAREER HISTORY

Publicity Coordinator • Program Board

Santa Barbara • Apr. 2019 – Jun. 2020

• Managed an $8,000 budget to publicize live/virtual concerts and lectures (David Dobrik, Eric Andre, Umi, Etc.).

• Developed content calendars and coordinated weekly marketing meetings to strengthen branding tactics and plan weekly social media takeovers.

• Monitored press and photographed for live shows in venues that ranged from an 800 – 15,000 person capacity.

• Boosted overall social media presence by 50% by utilizing interactive media, giveaways, and organization collaborations.

• Crafted press releases, graphics, and event announcements, as well as a position guide detailing job duties and ideas for future implementation.

Marketing Coordinator • Sustainable Technology Repair Initiative

Santa Barbara • Oct. 2019 – Jul. 2020

• Work with Organization Leaders to develop marketing and business plans, as well as merchandise budgeting sheets.

• Coordinate weekly marketing and team lead meetings, as well as team-building events.

• Develop toolkit of social assets and content calendar to maintain consistent flow and constant communication.

Business Marketing Lead • Variantz

Singapore• Jun. 2019 – Oct. 2020

• Prepped and planned joint IoT workshop/panel with Verizon for local businesses and potential investors to network and pitch our proposal.

• Acted as a company representative at formal events to scout partnerships.

• Established brand recognition with consistent and unified timeline of social media posts, brochures and web content, and promotional videos.

• Doubled social media following and developed online website for purchases and information.

Marketing & Concert Production Assistant • Redeye Presents

Santa Barbara • Jun. 2018 – Jun. 2019

• Curated promotions and community events to market global acts such as Juice Wrld, Migos, etc.

• Utilized bi-weekly lectures and previous understanding of live event productions and finances to appropriately budget marketing materials.

• Coordinated hospitality for artists day of show and assisted in stage set up.

CORE SKILLS

Languages:

Cantonese (Fluent)

Mandarin (Elementary)

Industry Knowledge:

Media/Tech (Proficient)

Entertainment (Strong)

Social Media:

Facebook (Proficient)

Instagram (Proficient)

Twitter (Proficient)

WordPress (Proficient)

Youtube (Intermediate)

Soft Skills:

Time Management

Written Communication

Creative Problem Solving

Strong Attention to Detail

Team Building

Technical Skills:

Microsoft Office (Proficient)

Google Suite (Proficient)

Adobe CC (Proficient)

Final Cut Pro (Proficient)

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