CHAD R. PERRY
***.****@*****.*** linkedin.com/in/chadperryresults Phone: 949-***-****
PROCESS-ORIENTED OPERATIONS LEADER
PEOPLE, PROCESS, & DATA-DRIVEN TO DELIVER UNMATCHED CUSTOMER EXPERIENCES TO GROW & SCALE COMPANIES Operational Growth Strategy Customer Experience CSM Implementation Organizational Change Management
M&A Integration Financial Modeling Sales Strategy SaaS Business Development CRM Training DEALERSOCKET, INC. • January 2006 to Present
Leading Provider in automotive CRM, Inventory, DMS, & Website software to independent and franchised dealerships. VICE PRESIDENT – STRATEGIC OPERATIONS • November 2019 to Present
• Partnered in the P&L management for three unique product lines representing 72% of total company revenue
• Responsible for strategic growth initiatives & operational execution of these strategies
• Accompanied Sales, Marketing, R&D, Finance & Operational teams to design & execute company strategies
• Presented functional updates & initiatives to Board of Directors and C-level executives
• Operationalized strategic partnerships to deeply integrate cross-functional excellence & drive additional revenue SENIOR DIRECTOR – VENDOR MANAGEMENT OPERATIONS • February 2018 to November 2019
• Responsible for negotiating with 97+ unique product vendors consisting of $63M in COGS
• Executed savings initiatives of $5.3M+ in annualized COGS for 2019
• Achieved savings of $4.7M in annualized COGS in 2018
• Improved gross margin for Inventory product by 10 percentage points through COGS reduction/pricing strategies
• Built vendor contract structure and workflow processes within Salesforce to improve financial risk management
• Partnered closely with internal legal team to develop internal/external vendor engagement operating procedures SENIOR DIRECTOR – NEW ACCOUNTS OPERATIONS • July 2017 to February 2018
• Achieved 105% monthly average in targeted revenue goals across all four product lines
• Streamlined processes to expedite customer conversion from legacy products
• Developed customer on-boarding processes, improving customer satisfaction score by 25%
• Restructured customer onboarding quality assurance program resulting in a 40% accuracy improvement
• Designed and implemented Post Consultation Specialist (PCS) role reducing customer cancellations by 18% SENIOR DIRECTOR – ACCOUNT MANAGEMENT & DIGITAL OPERATIONS • December 2014 to July 2017
• Led assimilation of implementation and customer success teams from three separate company acquisitions
• Contributed to the design and execution of companywide operational restructure impacting 350 employees
• Created new customer success processes improving Website launch customer satisfaction (CSAT) score by 8%
• Improved customer retention by 6.5% and decreased the number of at-risk customers by an average of 71%
• Designed and implemented an Account Manager Launch Rep model reducing customer cancellations by 37% DIRECTOR, MANAGER, AND CONSULTANT – CUSTOMER SUCCESS • January 2006 to December 2014
• Managed $17M in annual reoccurring revenue with an average yearly retention rate of 91%
• Led team of 130+ employees across US and Canada in consulting, implementation and retention efforts
• Expanded Central US customer base by 50% through strategic partnerships from R&D and Sales Operations
• Personally consulted more than 350+ implementations across the United States and Canada