DAVID WILLIAM NORTON

New York City 702-***-**** adhv1a@r.postjobfree.com

EXPERIENCED CEO / BOARD MEMBER / CMO

Executive with a demonstrated record of driving innovation and transformative growth, turning around

underperforming units and driving increased revenuee and market share

Executive with over 27 years of measurable results leading high performance teams to exceptional performance by instilling a culture of continuous improvements and rapid innovation in a variety of corporate environments including private equity backed. Highly proactive and performance-driven; thrives on tackling major growth challenges. Go-to executive for both strategy and implementation. Relentlessly executes on complex initiatives and solves extraordinary problems by skillfully breaking down barriers, navigating functional silos and using progress to create momentum. Accountable for multi-billion dollars budget goals, with passion, forward thinking and disciplined judgment to make tough decisions and adapt quickly to dynamic business environment. Areas of expertise include:

Strategic Vision

Multi-Unit P&L Responsibility

Expense Control / EBITDA Growth

Customer Engagement / Contact Centers

Multi-cultural Marketing

Recruiting/ Hiring/ Training/ Retention

Predictive Analysis and Big Data

Turnarounds/ Transformation

Expansion/ New Market Development

Brand Development/ Marketing

Aggressive M&A to drive exit value

Healthcare, Retail, Hospitality, Financial Services

Revenue Management

Change Management

EXAMPLES OF DELIVERED RESULTS

Developed and grew GALE Partners with initial funding from MDC Partners; a business agency with strong digital, technology, big data and strategy capabilities to assist companies improve the customer experience and their marketing effectiveness. Grew from 6 to 270 people in 4 years, and a range of clients in QSR, healthcare, financial services, retail, CPG and entertainment

As Chairman and CEO of Accent Marketing Services, a wholly own MDC company, pivoted the call center to a Customer Engagement Agency. Enhanced the leadership team in order to achieve the strategic vision. Led an M&A process and sold for 6 times its current EBITDA.

As CMO, was instrumental in growing Harrah’s / Caesars from $1B to $10B in revenue in less than 10 years

Conceived and implemented an innovative VIP contact strategy and host client management system that helped grow the business to $3.7B annually at Caesars

Named Chief Marketing Officer of the year by CMO Magazine.

Recognized by Direct Magazine as the “Direct Marketer of the Year”.

PROFESSIONAL HIGHLIGHTS

MDC PARTNERS ($1B holding company with 40 global agencies) 05/2013 – Present

Chairman and Chief Marketing Officer Gale Partners (01/2014 – Present)

Convinced the holding company to fund a start-up consultant agency focused on big data and digital technology

Grown from 6 people to 250 in three years with offices in NYC, Toronto, Bangalore and Singapore

Develop transformative solutions for top brands like BMW, MGM and REI and a Bain Capital pharma company, where used data to better target hospitals and to increase client product penetration

CEO of Accent (10/2013 – 05/2015)

Transformed a $100M call center business to a multi-channel customer engagement agency working with Sprint, Bridgestone, Asus, Sharp, BJ’s, adding a high margin consulting layer to customer care

Led an M&A process and successful sale to a larger call center operator

Executive Vice President of Integrated Customer Engagement and Analytics (05/2013 – 08/2015)

Provide strategic, timely and focused support to the agencies as they engage with clients during the pitch and review processes in the CRM, loyalty, and strategy and analytics space, including Laser Spine Institute.

HEALTHCARE BOARD PARTICIPATION AND CLIENT WORK 11/11 – Present

Am currently on my third healthcare Board with Summit after two successful exits and help accelerate growth through M&A to create more scaled roll-up businesses and add marketing and operational expertise to improve profitability

National Veterinary Associates (600+ animal hospitals across the US) 11/11 – 10/14

Centralized the website and digital marketing to grow DTC revenue, developed life-cycle based trigger programs and annual fee plan to increase revenue; initiated pricing opportunity project

Summit sold to Ares in October of 2014 for $900+M

Blue Pearl Emergency Pet Hospitals ( 30 locations around the US) 2015

Added marketing and operational expertise

Summit sold to Mars Petcare for >$1B

NVision Lasik ($60M+ national roll-up based in Orange County) 10/16 – 3/18

Partnered with CMO to build DTC business with new website and digital media approach

Led effort to redefine the technology infrastructure, leading to 30% savings and better serve business

As acting President, led the team and developed the executive incentive plan and bonus for BD team to drive rapid growth before PE infusion

Home Care Assistance ($100M+ national business offering premium in-home elderly care) 7/16 – Present

Worked closely with the team on analytic frameworks to improve our understanding of the business to drive profitablilty and enhanced product

Partnered with VP of Sales to optimize the function

Currently leading the effort to elevate the brand communication and product to match our premium experience

CarePoynt (healthcare focused loyalty platform start-up) 10/17 – Present

Partnering with former Caesars colleague to scale the business and secure timely funding

Connecting providers, employers, merchants and consumers in virtuous ecosystem

GALE Client Relationships 8/18 – Present

Led project for Bain Capital with a $50M pharma company to leverage data and digital technology to enhance sales efficiency and profitability and customer satisfaction of hospital clients

California Cyrobank / Generate Life Sciences (GI Partners) leading a marketing attribution initiative to enhance marketing effectiveness and digital media and marketing AOR to drive leads and conversion, optimize price

California Pacific Partners – SightMD – digital media and marketing execution

URBAN OUTFITTERS 10/2012 – 05/2013

Chief Analytics Officer

Provided the informational and analytic support needed to drive value-based business modeling that identified the revenue upside from migrating customers across brands.

Developed and maintained consultative relationships with key business stakeholders, proactively identifying and addressing data analytics needs, as well as potential initiatives that will drive organization’s strategies.

Connected data from disparate sources to identify insights and patterns using traditional as well as predictive and prescriptive analytics to identify opportunities for the BHLDN and Terrain brands.

Created a vision for omni-channel continuity for the Anthropologie that was well-received by customers, associates and operational leaders supported by quantitative and qualitative research.

Explored use of customer level social data in conjunction with information from the database to create highly customized marketing efforts.

DAVID NORTON CONSULTING 06/2011 – 10/2012

Marketing Consultant to Private Equity Firms

Worked with clients in a wide range of industries, typically introduced by provate equity firms, including luxury and niche retail, quick serve restaurants, entertainment, telecommunications and travel and leisure to help them accelerate their progress in the loyalty / CRM space. Highlights include:

Developed a CRM process including standard business and marketing analysis, a segmentation strategy, technical infrastructure roadmap, website development plan, 2012 plan and 3-year growth plan for Grand Circle Travel.

Created a plan and program that recognized and rewarded Comcast best customers through a more transparent loyalty and benefit system.

Developed and implemented a segmentation and CRM approach which increased David’s Bridal market share, and entire bridal event spend per client.

Modified Tourneau’s loyalty program and identified growth opportunities.

Developed a loyalty and CRM process for Purchasing Power that improved the business and enhanced customer satisfaction.

Palms Casino and Resort: August – present: Tasked by TPG and LGP to assist in the business reconstruction including new brand positioning, CRM process, enhanced Casino Marketing sales function, and a recreation of the website.

HARRAH’S / CAESARS ENTERTAINMENT 10/1998 – 07/2011

Senior Vice President/Chief Marketing Officer

Directed and led the marketing strategy for a $9 billion company including oversight and management for Total Rewards loyalty program, direct mail, telemarketing, Internet marketing, VIP marketing, operational CRM and mobility.

Accountable for the multi-cultural marketing, marketing reinvestment strategy, revenue management, Brand Management, Customer Insights, Small Group Sales, Promotions, Alliances and Retail.

Managed team of 200 professionals and 10 direct reports

Developed and implemented sophisticated and highly customized direct marketing strategy.

Managed budget of $150M directly and strongly influenced $2B of marketing spend

Developed new brand and advertising strategies for the Caesars, Harrah’s, Horseshoe, Flamingo, World Series of Poker and Total Rewards brands.

Had P&L responsibility for $150M, 40 store retail operation

Additional Experience:

AMERICAN EXPRESS · New York, NY – Senior Director, Telemarketing Capabilities

HOUSEHOLD CREDIT SERVICES · Salinas, CA, Marketing Manager -Balance Building

MBNA · Wilmington, DE, Vice President - Marketing; Assistant Vice President - Account Activation

EDUCATION AND OTHER ACTIVITIES:

Executive Masters of Technology University of Pennsylvania, Wharton School and School of Engineering

Master of Business Administration Loyola College

Bachelor of Science in Finance (cum laude) Boston College

Other PE firms worked with include Apollo, TPG, Rockbridge, CDR and Leonard Green

• Author of The High Roller Experience, which was published in November of 2017 by McGraw Hill

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