Post Job Free

Resume

Sign in

Digital Marketing Social Media

Location:
Hoboken, NJ
Posted:
November 15, 2020

Contact this candidate

Resume:

SHYAMAL KAUSHIK

*

Professional Profile

A young dynamic MBA Professional seeking to extend service in an esteemed organization, where I have plenty of opportunities to apply knowledge, grow, and enhance my skills to accomplish the vision of organization, comping with the mission and strategy of the organization. Having worked with vast culture people like US, UK, Asian I am aware of the fast paced global business with the ability to foresee picture to facilitate key decision making process, reduce cost and manual effort through automation. Education

MBA, University of Bedfordshire, London, United Kingdom (UK)

BHM, Sikkim Manipal University, India

Diploma in aviation management, India

Higher secondary, ICSE board

Senior secondary, ICSE board

Professional Training

Digital Marketing Certificate course, Ministry of skill Development and Entrepreneurship, Govt of India.

Tableau, MS-Excel, Advance excel certification from Simply Learn Institute and basics of VBA macros.

Certificate of insurance advisor from Insurance Regulatory and development Authority (IRDA).

Certificate in MS office (Word, Excel, Power Point) with proficiency in PPT

Technical Software: Oracle R12, Ariba, Millennium, Service Now, Word press, Clarizen, Ecco, ATS, IVU, Aprimo, Tableau, Bonusing tool, Adobe photo shop.

Basics on social media marketing, website creation, FB page marketing, SEO keywords, google analytics, Affiliate marketing, link creation, newsletter, traffic analysis, creating place id. Projects

Process Migration: Accounts payable process migration to third party a newly formed Joint venture.

Recovery: Identifying and recovery of Duplicate AP payment from the past 4 year’s data.

Process Transition: Complete campaign management process transition from third party to in house for cost saving.

Change Management: Training, building communication, UAT, and Process deployment.

Tool Migration: Migration to new tools for accounts payable and digital marketing department.

MBA Projects: Swot analysis of HSBC, Degree of insider training, financial analysis of Pepsico and comparative analysis with coca cola, Organizational behavior analysis of RBS bank. Experience

DWP New York, Analyst PT, Oct’19 to Present

- Efficiently execute campaign on website, update of creative for advertising. Event marketing of product and service of DWP, outdoor display and maintain reviews publishing content. SHYAMAL KAUSHIK

2

American Express, Marketing Analyst (Band 30) IC role, Aug’14 to Sep’19

- In house migration of prospects acquisition campaign setup process resulting in $750k/year saving.

- Efficiently execute direct mail, prospect acquisition, Customer retention campaign, testing, ongoing creative and landing page testing. Uploading new creative upon approval.

- Implement Incentive setup strategy to drive customer retention, cross selling, Acquisition within social channel.

- Consulting to business partners in reviewing creative, requirements, forwarding suggestion and issues along with supporting their queries.

- As a Campaign management team (CMT) responsible to manage CMT campaign execution of email, digital and direct mail campaign channel.

- Optimize, track, monitor, reporting of campaign. Tableau Reporting and back tracking launch date with good hands on tracking daily operation.

- Consulting and knowledge management of transited process. Performing internal auditing of marketing campaigns to ensure compliance. Streamlined process after transition and setting up compliance / QA process team.

- Takes daily call to understand the partner/consultant needs for effective marketing strategy execution.

- Partner with program managers on overall campaign project planning, supporting communication across the key stakeholders through a marketing campaign lifecycle and reports.

- Compliance review of creative, webpage, offer T&C, incentive, to ensure efficient offer launch.

- Hands on Clarizen, proof reading, PI data of customer, printer proof, campaign execution of email, digital channel, cobrand cards(delta, Hilton, Marriott, zip recruiter, amazon) offer set up customer offer set up & retention, for US prospects and customer marketing department.

- Testing of email link, building info bulletin for CCP’s and audit key process steps to ensure flawless execution. Provide training & development to new hires on execution process along with compliance and audit check points for flawless execution.

- Responsible for creating process maps (MS-Visio), SOP’s, and timely updating process steps in align with technical team.

American Express, Business Analyst, Dec’13 – Jul’14

- Strong project management and organizational skills and capability to handle multiple projects at one time. Creating and maintaining reports for tracking, control and analysis purpose.

- Responsible for assisting with internal strategies, policies, procedures, processes, and programs to prevent violations of law, rule, or regulation to protect operation risk event and financial loss.

- Invoice management, vendor set up & maintenance, compliance review of daily processed invoices before pay run, initiating Pay run with JPMC bank for vendor payment.

- Hands on Suspense account booking, accrual booking, expense management, AP books monthly closure. Interacting and working with other areas within Accounts payable teams to ensure issues meet all data requirements.

- Contributed towards successful migration Procure to pay (P2P) process to new joint venture. Liaison between operation team and technical team to gather insights of process and turns them in effective control in the system. Performs new legal entity testing in oracle, UAT of new AP payment platform.

- Invoice processing, corporate card processing, Pay run of US and LACC through oracle and Ariba. AHS(UK), Cash & Bank Account Intern, London, Nov’12 – Jul’13

- Prepares MIS, monthly cash expense sheet, bill payment & send paper work to accounting team. SHYAMAL KAUSHIK

3

- Preparing & maintaining cheque issue sheet, cash sheet, direct debit sheet, invoices of hotel stay in MS excel. Responsible for timely payment through cheque and cash.

- Preparation of monthly/annually cash flow and bank reconciliation statement. The Visaya, Front Office Assistant, Jun’10 – Nov’10

- Duties involved check-in check out of the guest, receiving payment through AMEX, Visa Card, Cash, Foreign currency. Responsible for cash and bank reconciliation.

- Preparing night audit report and daily flashing same to General Manager.

- Maintaining guest profile &payment record, stock maintenance and reports to accounting team. Achievements & Skills

- Process enhancements: Technically enhanced global daily report to reduce manual effort by .44 FTE.

- Audit & Compliance: Saved around 286 duplicate payment of $13,195,949 in 2015, 246 payment of 12,611,930 in 2016. In addition to $10,000 save through secondary review of payments.

- Marketing compliance: Saved brand image by performing compliance of incorrect offer terms in live in marketing creative and achieved director’s award on the accomplishment.

- Transition: Successfully transitioned 3 marketing project in 3 years which brings $750k saving to company.

- Project Management: Strong project management and organizational skills and capability to handle multiple projects at one time.

- Migration: Successfully migrated accounts payable work to new joint venture of American express.

- Communication: Excellent interpersonal, listening, relationship building and negotiations skills. Solution oriented: Demonstrated ability to manage multiple tasks/projects simultaneously and drive solutions to complex problems.

- Interpersonal Skills: Conducted 10 day survey of airport passenger in collaboration AAI & GMR India.

- Organized & Multi skilled: SME of incentive tool and helps around 25 new joiners in on boarding, training & process knowledge.

- Extra Miles: Tool lead and collate birthday details of marketing and accounts payable department and use to circulate birthday wishes. Fun loving with good sense of humor creates and participate in short plays and theaters. Actively organize open house, prepares skit, good at mimicry and standup comedian in company events.

- Prizes: Won first prize at Centre level for the department in poetry completion.

- KM: Setting up of compliance team, prepared knowledge management as ‘one shop knowledge’ of E2E process management.

- Eye for detail: Campaign execution with zero defect, identified the correct opportunity areas to drive process improvements. Lead the change management, go to market strategy to drive efficiency. Adherence to compliance and regulatory requirements while setting up campaigns.

- Intra Personal skills: Provided training on new incentive set up, took presentation to explain new process to team.

- Data management: Creates and maintains SOP documentation for the migrated process.

- Growth oriented: Quick learner, proactive, enthusiastic, energetic, sincere, loyal and self-confident in working. Being active and multi-tasking has worked with different teams and gained appreciation along with yearly promotion in the last 5 years.

References: Available upon request.



Contact this candidate