Mauricio Sabogal

Miami, FL +1-917-***-****

www.mauriciosabogal.com adhuxp@r.postjobfree.com

Global Leader in Marketing & Communications

Business Development B2B Marketing Project Management

Poised to leverage top-tier marketing and communications talents to propel growth as a tactical problem-solver envisioning smart solutions to negotiate partnerships to capture opportunities and catapult new ventures. Offering years of experience in customer engagement with continuous success in surpassing KPI objectives and ROI measurement, penetrating and securing new accounts within competitive markets. Power to influences customer decisions with game-changing marketing and business development strategies, driving teams by articulating vision and solving the customer’s most pressing needs. Deliver compelling customer experiences, creative marketing, and sales-enablement programs, continually focused on building relationships. Communications expert specializing in exploring ideas for clients, weaving words, ideas, and images into simple visual narratives, events, and designs which speak to the right audiences. Areas of expertise include:

LEADERSHIP & DIRECTION

INNOVATIVE MARKETING

GLOBAL COMMUNICATIONS

Change Management

Project Coordination

Conceptual Direction

Strategic Planning

Trend Forecasting

Revenue & Profit Growth

Social Media Channels

Campaign Strategist

Competitive Analysis

Lead Cultivation

Brand Architecture

Exceeding KPI Goals

Team Building

Prospect Identification

Audience Engagement

Grassroots Outreach

Multi-Media Platforms

High Impact Presentations

PROFESSIONAL EXPERIENCE

Dentsu Aegis Network, Miami

Dentsu Aegis Media Latin America & President Carat Latin American

June 2018 - November 2020

Spearheaded network conceptualizing in Latin America where the group was ranked as the smallest one, facing the challenge of building credibility and reputation to be invited to pitch for major brands. I am responsible to run 5 agencies Carat, iProspect, Vizeum, Dentsu X and Navegg), in 22 countries that represent 70% of total regional revenue.

Vital in the substantial boost in the number of invitations to pitch major brands by 100% in 2019.

Recognized for excelling in capturing 5 major accounts during 2019, including Ferrero Rocher and Mastercard regionally.

Cultivated diversity and culture within the regional board in the area, including 3 “Women to Watch” appointed at C level.

WPP’s Kinetic Worldwide, Location?

Global CEO

June 2014 - May 2018

Streamlined an exceptionally diverse senior managing group, with members from 5 continents, 8 different nationalities, including China, India, Singapore, Sweden, US, UK, Spain and Colombia. Kinetic’s global board, was composed by 4 women and 4 men. 4 out of 6 C-level positions held by women from different nationalities, COO, CMO, CFO and CTO.

Propelled 15% growth YOY for the last 3 years.

Evolved from traditional OOH buyer to connect physical spaces with digital individual interactions

Lauded as the 1st advertising agency with technology to connect traditional media with the digital world thru mobile phones.

Launched Active Journeys, merging contextual data with consumer data to reach moving audiences across all touch points.

Praised by key stakeholders with an award of a specialized OOH agency in major advertising global festivals in 2016.

Launched the industry’s first automated platform in 2017 specifically designed to trade automatically Out-of-Home

Re-positioned the global airport capability “Aviator” to be the first specialized unit in travelers’ journey

Conceptualized first ever self-service Out-of-Home marketplace platform.

IPG Mediabrands Worldwide, Location ?

Global CEO BPN, President World Markets for Initiative & UM, COO Initiative Worldwide, President IPG Mediabrands Latin America

2009 - 2014

Responsible for Initiative, UM and BPN media agency brands in 40 reporting countries (52 offices) plus 36 affiliated offices in 25 countries in 5 continents. This structure generates 25% of total Mediabrands worldwide revenue. Expanded revenue with clients: Initiative: Virgin Mobile, Redbull, H&M, Georg Jensen, UM: Ripley, Coke, Austrian Airlines, Boots. BPN: AJE group and Clorox

Integral in the launch of 14 new diversified service units, digital, social, search, shopper science and analytics.

Generated and exceeded revenue from diversified services, growing profits by 63% in 2012 vs 2011.

UM moved from 31% operations working under minimum standards in 2011 to 8% in 2012. Initiative moved from 13% to 4% and BPN from 40% to 20%.

Successfully defended all 39 countries for Unilever for 2nd time in 3 years. Changed client’s perception on capabilities in Europe and South-East Asia. Actively contributed to win J&J in Europe, played key role to win Sony in Latam

Integrating local offices, moved accounts, and developed relationships with independent media and digital agencies.

BPN won Mattel in Latin America, Hillshire Farms in US.

Consolidated Six Flags account in North America.

PN awarded with more than 15 global awards, including two Cannes Gold Lions, the Grand Prix at the Internationalist innovation awards due to creativity focused in connecting brands with social responsibility thru media innovation such as “the first ever potable water billboard”.

Third largest dark cola manufacturer worldwide) was aligned in 15 countries in Latin America and Asia.

Clorox was aligned in 8 countries in Asia and Africa. Successful charity campaign We Day 1 LIKE = 1 Dollar: generated more than US 2.5 million in donation, launched during this period.

Omnicom Media Group, Location?

CEO Omnicom Media Group Latin America, CEO OMD Latin America, President of the OMD’s WW Creativity Council, Member of the OMG WW Board of Directors.

2002 - 2009

Drove success for OMD global positioning: “The most creative media network worldwide”

Developed both Omnicom’s media networks in Latin America.

Consolidated OMD as leader in the region. Moved from #7 rank in 2002 to one of the most important media agencies in region, 2009 o Expanded PhD in region.

OMD Latin America was the most awarded media agency in Media Creativity starting in 2003 through 2008: Grand Prix, 12 lions and several short lists at Cannes International Advertising Festival.

OMD obtained many Gold, Silver and Bronze awards in regional and local festivals.

EDUCATION & CREDENTIALS

Bachelor in Business Administration, Management Rosario University, Bogota. Colombia

Senior Management Undergraduate and Graduate Program Omnicom University, Harvard Business School, Boston, MA

Global Branding in the Digital Era Program Cheung Kong Graduate School of Business, Yale School of Management and WPP

PROFESSIONAL & COMMUNITY INVOLVEMENT

OMD's WW Creativity Council OMG WW Board of Directors Cristal Festival President of Global Leadership Council Effies Jury member 2016 and 2019 Cristal Festival Jury President 2011 & 2013

Cannes Young Lions Jury President 2010 LATAM Media Festival Jury Member 2010 & 2012 Cannes Jury Member 2007 & 2009 Speaker: Cannes Advertising Festival, Festival of Media 2009, 2012, 2013, Cristal Festival, 2017 Consumer Electronic Show CES, 2017 Mobile World Congress WMC. Speaker Regional & Local Fesitvals: Canadian Media Festival, Antigua Advertising Festival, Caribe Advertising Festival, Colombia Advertising Congress, FIAP, Crystal Apple Festival in Turkey

AWARDS

Honored as top 100 Colombians working outside the country by Colombian president and peace novel winner Juan Manuel Santos. 2015 Dinero Magazine Gold Falcon Award as businessman of the year 2016 Cristal Festival President of Global Leadership Council 2013 Ad Latina Magazine Advertising executive of the year 2012 The Internationalist Agency innovator of the year 2011

ADCOLOR® Awards Legend of the advertising industry 2011 Gerente Magazine One of the 50 most influential Colombians 2011 The Festival of Media Shortlisted as global media executive of the year 2010 Ad Latina One of the 20 most influential people of the decade, in the advertising business in Latin America 2010 Ad Age “The Most Powerful Latino in the Media Industry Business” 2009

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