JESSICA FOCARINO

Phone: 862-***-**** Email: adhuqo@r.postjobfree.com www.linkedin.com/in/jessica-focarino

SUMMARY

Proactive Marketing/Business Analytics Graduate with CPG Branding and Healthcare Brand Marketing experience. Eager to hone marketing skills on innovating with and building winning brands. Proven ability to succeed in fast-paced, challenging environments.

PROFESSIONAL SKILLS

Brand Management, Market Research, Consumer Insights, Data Visualization, Marketing Campaigns, Social Media Marketing, Competitive Analysis, Creative Strategy, Web Content Creation, Basic HTML experience, Microsoft Office (PowerPoint, Excel, Word, Outlook), Basic Adobe Photoshop Experience, Verbal and Written Communication, Time-Management, Leadership, Integrity, Flexibility, Efficiency.

Certifications: Fundamentals of Digital Marketing, Google Analytics

WORK EXPERIENCE

Tata Global Beverages, Montvale, NJ, June 2019–August 2020

Brand Marketing Intern

Crafted strategic insights and recommendations in team meetings for the direction of CPG brands based on marketing research data, competitive analyses and consumer insights.

Promoted effective communication between Brand Leadership Team and NYC-based Marketing Agency and coordinated meetings to conceptualize Branding Guidelines for Good Earth™ and Eight O’Clock Coffee™—adopted by Senior Leadership for future of brands.

Collaborated with internal and external brand marketing teams to support their respective missions, ensuring consistency in voice for the brand as a whole and cultivating an engaged social media community.

Stryker Corporation, Mahwah, NJ, June 2016 – March 2018

Project Coordinator

Demonstrated leadership through ability to manage “Workplace Pride Project” to implement state-of-the-art, interactive tour kiosks to create a visually appealing and informative tour experience for visiting surgeons.

Deliver results by collaborating with external vendors as well as the Marketing Communications and Video Production teams to transform the visual appearance of the manufacturing plant, in accordance with Stryker’s new branding guidelines.

Prepared a request for capital expenditure documents with Finance team to present a proposal to Senior Leadership and obtained approval to invest $100k to revitalize the look and feel of the plant.

Gained knowledge of and interacted with several various teams including the management of budget for project and Accounting/Finance teams.

(Various Waitressing Positions held 2014-2016)

Strengthened customer service, organizational and team communication skills.

EDUCATION

Ramapo College of New Jersey- Anisfield School of Business– AACSB Accredited, Mahwah, NJ, September 2016-May 2020

Bachelor of Science in Business Administration– Marketing Concentration, Business Analytics Minor

GPA: 3.67/4.0

LEADERSHIP/VOLUNTEER EXPERIENCE

Social Media Manager, Country Deli, September 2020-Present

Carried out brand strategy through social media content planning, production, and execution.

Lead strategic planning and creative campaign ideation for launches of new, innovative menu items.

Launched promotional campaigns to increase customer retention.

Assistant Dance Team Coach, Lakeland Regional High School, May 2019-Present

Order of Omega Leadership Honor Society, Inducted November 2019

Delta Phi Epsilon, Ramapo College of New Jersey, March 2017-Present

Director of Finance on Executive Board

Volunteered for several philanthropic causes— Relay for Life, the Congenital Heart Defect Coalition, and the Children’s Brain Tumor Foundation.

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