Terry Bassett Colorado Springs, CO 704-***-**** adhulv@r.postjobfree.com

LinkedIn: https://www.linkedin.com/in/terry-bassett-3552a44/

Senior Executive

Client Solutions Strategic Business Development High-Performance Teams

Mentor – Trustworthy – Passionate - Entrepreneurial

Accomplished, self-motivated, entrepreneurially minded, and adaptable senior executive with 15+ years of experience helping companies to achieve their revenue-generation goals. Deep upper-management experience across sales and finance. Solid record of success in client relationship cultivation, membership growth/retention, interpersonal communication at all levels, and coordination of teams (of up to 90+ people). Strategy and data-driven professional known for organization, integrity, excellent judgment, passion, and critical-thinking abilities. A true leader among leaders with a results-oriented personality; can innately influence others.

Market Analysis Strategic Alliances Multi-million-dollar Management Plan Implementation Public Relations Financial Management Profit & Loss Management Cost Savings Value Initiatives Creative & Innovative Digital Marketing Engagement Event Organizational Management Startup Management Business Reorganization Persuasive Communicator Business & Personnel Management Staff Development/Mentoring Staff Training Customer Relationship Management Social Media Strategies Merchandising Development/Licensing Digital Media, Television (TV) & Radio Sales Problem-solving Presentation Development Ticket Marketing Partnership Marketing, Sponsorship & Sales Government Relationships Inventory Management

Selected Highlights

Achieved the two largest season-ticket marketing and sales years in Miami Dolphins franchise history; developed new guest experience strategy, and implemented companywide consumer marketing strategy involving Dolphins marketing assets (youth programs, cheerleaders, alumni, current players, etc.).

Created and implemented corporate brand and marketing strategies for: 1) Hard Rock Stadium as a world class innovator in entertainment, technology and guest service and 2) ISC race tracks, Daytona 500 & launched a Daytona lifestyle brand platform.

Focused on understanding NCHA capabilities and developed a plan to build and execute a comprehensive yearlong marketing participation/membership growth, membership retention and data mining strategy.

Generated 200% increase in digital traffic and $400K+ in advertising revenue in first year at National Cutting Horse Association (NCHA); implemented strategy to prioritize areas with greatest opportunities for cost containment and growth, and built new company website.

Contracted new sponsorship revenue of $27.5M+ and TV revenue 262% from 2012 to 2015 at Professional Bull Riders, Inc. by signing 20 new national partnerships; partners included Lucas Oil, Tyson Foods, Monster Energy, and Kawasaki. Boosted net profit for merchandise and licensing business 84% while reducing inventories 50%+ by hiring new staff and developing new buying sources.

Professional Experience

USA Diving Colorado Springs, CO October 2019 – February 2020

Chief Executive Officer

USA Diving is a 501(c) (3) non-profit and is the sole official national governing body for the sport of diving in the United States responsible for enabling USA athletes to achieve sustained competitive excellence in Olympic competition and for promoting and developing participation and public interest. Recruited and hired by a unanimous vote of the USA Diving Board of Directors to lead the organization with a focus immediately on United States Olympic & Paralympics Committee’s sanction demands, implement relocation of the offices, and a return to financial discipline and stability.

Developed a strategy for 2020 financial stability with profitable 2020 budget, secured a $300,000 loan and a $500,000 balance sheet donation.

Successfully led search for a new 2020 liability and business insurance package in light of non-renewal notice.

Developed and initiated a successful strategy for corporate office & staff relocation to Colorado Springs, CO.

Nitro Circus San Clemente, CA April 2019 – October 2019

Vice President, Partnership Marketing & Sales

Nitro Circus, a global sports entertainment leader, creates electrifying live events and unbelievable original content that at once exhilarates, captivates and inspires thrill-seeking fans worldwide. Co-founded in 2003 by iconic superstar Travis Pastrana, Nitro Circus has since grown into a multiplatform phenomenon producing hit television programming, critically acclaimed documentaries and innovative digital offerings. With over three million tickets sold to date, television programming that has aired in over 60 countries, more than 20 million engaged fans across its social media platforms and a burgeoning consumer products business, Nitro Circus is at the forefront of sports and entertainment. Hired to lead the partnership marketing and digital sales team reporting to the Chief Commercial Officer to expand the overall revenue by 100% in three years by reorganizing and refocusing the partnership marketing sales process.

Developed a best of breed sales toolbox: standardized valuations, enhanced sales process by aggregating marketing assets into customized sponsor deliverables and created new unique customized series, event and in-market sellable inventory assets.

Researched, developed and presented customized proposals to 115+ national marketing partner prospects and signed four new partners.

NCHA Fort Worth, TX 2016-2019

Chief Marketing Officer

Hired by 14 Executive Committee Members and Executive Director after being recommended to lead marketing operations. Facilitate revenue development, oversee public relations, and build regional and national government relationships. Enhanced assessment of staff members’ competencies, effectiveness, and institutional knowledge by working with nine marketing/publications/digital content/sales employees to implement plan of due diligence to uncover organizational, process, and system policies, as well as the related owners and authors of each. Developed plan to build and execute comprehensive yearlong marketing participation/ membership growth, membership retention, and data mining strategy.

Decreased overhead 40% while producing modern monthly magazine contemporary design which was well received by membership.

Grew number of new corporate partners and advertisers 22%, and increased gross margin from 38% in 2016 to 48% in 2018; created tactical sponsorship and advertising sales plan by building a sponsorship/marketing toolbox, organizing an inventory of assets, developing a customizable interactive sales presentation, and instituting a commissions plan for Sales Team.

Professional Bull Riders, Inc. Pueblo, CO 2011-2016

Executive Vice President, Sales & Marketing

Oversaw 19+ staff members, including one Marketing VP and two Sales VPs. Reported directly to Chief Executive Officer (CEO) and Chairman. Developed and implemented strategy to build one of the most professional sponsorship sales, consumer marketing, and client service teams in all of sports by improving communications and upgrading staff while simultaneously decreasing selling, general, and administrative expenses. Developed and maintained department operations, marketing, and sales budgets every year with annual profit and loss goals ($30-35M budget for sponsorship/TV/sales [highest gross margin department]; $30-33M budget for ticket revenue; and $4-5M budget for merchandise/licensing).

Drove a 95% renewal rate each year among national sponsors after developing strategy to deliver return-on-investment measurements to national partnerships; developed plan to become “best of breed” client service team; recommended staff development plan.

Delivered four consecutive years of double-digit sales increase by creating and executing consumer marketing and ticket sales plan.

Genesis Advantage, LLC Huntersville, NC 2009-2012

CEO / Partner

Pinpointed new business opportunities, created overall strategy, and developed business plan. Managed two direct reports.

Acquired venture capital and implemented all aspects of opening company as boutique sport marketing agency specializing in creating dynamic cooperative marketing alliances among industry-leading retailers, national consumer brands, and premier sport properties.

Helped company to exceed cash flow and profit projections by effectively communicating company business plan to premier sport properties to represent them in the marketplace (e.g., National Association for Stock Car Auto Racing/ NHRA/ Indy Car race teams and tracks, Harlem Globetrotters, ESPN, Feld Entertainment, and Professional Golf Association); signed two consulting contracts in first two years, including six-time NHRA Top Fuel Champion; signed three-year sponsorship with Parts Plus, the fifth-largest automobile dealership network in the US and a category-leading headwear company.

Miami Dolphins Davie, FL 2006-2008

Vice President, Marketing & Business Development

Managed $20M food and beverage business, $6M in merchandise sales, and $6M consumer marketing and advertising budget. Developed new guest experience strategy, and implemented companywide consumer marketing strategy involving key Miami Dolphins marketing assets (youth programs, cheerleaders, alumni, current players, etc.).

Generated 300% growth in one year by creating $2M in revenue from non-football/baseball events; implemented new Event Marketing & Sales Department to manage private events with annual goal of 200 event days.

Sparked a quantifiable steady improvement in guest experience survey scores by changing company culture with a focus on fan/customer experience; drove changes in traffic, security, parking, fan retention, communication, motivation, and event staff training.

International Speedway Corp. Daytona Beach, FL 1996-2006

Managing Director, Merchandise, Licensing & Brand Management

Handpicked by Executive Committee to maximize profits of Americrown and Motorsports International merchandise business following company’s acquisition of Penske Motorsports, Inc. Directed 90 staff members. Developed and managed $40M in merchandise sales and $5M+ in licensing revenue. Innovated and executed brand strategy for company’s 12 racetracks, capitalizing one of the US’s strongest family of brands (Daytona, Daytona 500, Daytona USA, and Daytona International Speedway).

Initiated and implemented marketing, licensing and brand strategies by launching a Daytona lifestyle brand platform.

Launched the first racing event entitlement sponsored and marketing campaign by a blockbuster movie property, Warner Bros.’ “The Batman Begins 400,” and the first-ever marketing partnership in motorsports involving core Disney characters which generated a 52% increase in Daytona 500 trackside sales and 300% increase in licensed revenue.

Penske Motorsports, Inc. / Motorsports International, Inc. Brooklyn, MI 1996-2001

President, Motorsports International/Vice President, Marketing, Tires & Accessories, Penske Motorsports Inc.

Hired by Roger Penske to assume responsibility for operation and management of companies with aggregate sales of $29M and $3.1M in profit. Oversaw 60+ personnel. Launched profitable marketing, merchandise, and licensing program for newly formed Mobile One, a Penske/Kranefuss race team with sales of $2.5M and $400K in profits in the first year.

Realized $3.2M in sales and produced 20% net profit margins in first year after facilitating highly successful and profitable inaugural season of merchandise and souvenir sales for California Speedway.

Increased Motorsports International sales and profits 40% and 120%, respectively, over one year-period for merchandise, marketing, and licensing service business for drivers/teams, corporate sponsors, and speedways; by developing new channels of distribution, modernizing business procedures, improving customer service and reducing “cost of goods.”

Early Experience

Sports Car Club of America, Inc. Englewood, CO

Vice President, Club Racing & Regional / Member Relations

Manager of Rally/Solo Department

Reversed severe customer and member dissatisfaction, negative-trending divisional and national programs’ revenues, and declining sponsorships. Turned company Rally/Solo and Club Racing Departments from combined loss of $450K to $900K profit in four years. Managed 15 personnel. Recommended plan that resulted in implementation of youth marketing program, a new inexpensive race car, and a new type of racing events.

Increased profitability of company’s largest event, the Valvoline Runoffs, 300% and entries 25%; tripled spectators in first three years, and contracted for the races to be televised for the first time. Profitability and participation of company’s Pro Solo Series increased with support of six-year Valvoline sponsorship 300% and 25% respectively.

Analyzed problem of continually “graying” membership. Executed a youth (ages 14-18) marketing initiative (SPEED FREAKZ) which included a special membership, print publication and an inexpensive “spec” race car (X-treme racer). X-treme racer continues today as the most popular competition classes.

Uniroyal Goodrich Akron, OH

Corporate Manager, High-performance Tire Marketing

Recruited to replicate my success with General Tire, which had recently been sold to Continental and was no longer using racing activities as a marketing platform. Authored, produced, and presented nationwide follow-up training programs and high-performance seminars for BFGoodrich dealers, sales personnel, and automobile club members, incorporating the first hands-on driving comparison of BFGoodrich tires.

Authored, produced and presented nationwide high-performance seminars and follow-up training programs fo

BFGoodrich dealers, automobile club members, and sales personnel, incorporating the very first hands-on driving

comparison of BFGoodrich Tires.

Developed the test, designed the exercises, planned the schedule, and wrote scripts for the T/A Training Tour. This

hands-on driving tire demonstration program was attended by more dealers than ever before and resulted in higher sales volume.

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