Social Media Digital Marketing

ED NICOLAS

adhujw@r.postjobfree.com C: 734-***-**** Holt, MI 48842

SENIOR ADVERTISING & MARKETING EXECUTIVE

EXECUTIVE SUMMARY

Dynamic and analytical business leader equipped with both vision and a progressive aptitude for cultivating lasting relationships. A driver of revenue, skilled at formulating teams which thrive at yielding the results needed to help develop business. Possessing an extensive track record of leadership and proven results in marketing management, operations strategy, marketing plans, market research, marketing communications, digital marketing, advertising, public relations, and event planning. Outfitted with the creativity it takes to launch plans, develop strategies, and articulate dry information into interesting content. Owning excellent organizational skills, and a passion for finding creative solutions for the most challenging problems. AREAS OF EXPERTISE

P&L, Lead Generation, Social Media Advertising, Loyalty, Relationship Management, Revenue Generation, KPI’s Operational Processes, Project Planning, Go-to-Market Strategies, Vendor Negotiation, Consumer Lifecycles Account Management, Prospecting, Influencer Marketing, CRM, Consulting, Pipeline Dev, Brand Management Business Strategy, Performance Management, Business Development, Operations Management, Content Creation Digital & Traditional Marketing, Compliance, B2C & B2B, Continuous Improvement, Operations Management Operating Budget, Consumer Engagement, Digital Marketing, Website Analytics, Campaign Management, ROI Testing & Optimization, Consumer Touchpoint & Journey Mapping, Customer Profiling, Segmentation PROFESSIONAL EXPERIENCE

Tropic Survival Advertising &

Marketing

Miami, FL

Sr. Agency & Creative Director

2018 - Current

Championed the leadership and oversight of the branding, imaging and creative ideation management for the entire operation.

Orchestrated the launch of promotional campaigns while simultaneously establishing the creative direction for the organization.

Cultivated the efforts of client relationship management while maintaining the accountability and effective management of all project and account workflows.

Actively collaborated on SOW's and SOW budget management. Rooms To Go/ Carl's Patio

Miami, FL

Vice President of Marketing

2016 - 2018

Executed the implementation of innovative strategy, tactics, planning, marketing, advertising, and PR efforts for the organization.

Tag teamed with the salesforce and executive team members, to represent the company in the community while promoting corporate partnership/relationship efforts.

Expertly authored and produced all offline and online marketing activities such as developing digital and social media content.

Formulated a social media calendar while actively coordinating digital assets and media buys.

Captured new customers by optimizing business strategies and launching products to diversify offerings.

Case Credit Union

Lansing, MI

Vice President of Marketing

2016 - 2016

Governed all marketing functions while formulating, developing, and implementing credit union marketing goals and objectives.

Spearheaded the inception and development of new services and products based on perceived member needs.

Directed market planning and research to identify new opportunities.

Executed optimal sales strategies to achieve various benchmarks and goals for all markets.

Developed and implemented digital marketing plans incorporating SEO, social media platforms and video campaigns.

Rethink-It Group

Lansing, MI

Principal Marketing Consultant

2013 - 2016

Pioneered robust marketing initiatives, campaigns, and strategies to promote products and brand name to potential customers.

Instituted new marketing procedures to sell products at optimal capacity.

Scrutinized various marketing tools for initiating successful product marketing.

Executed updated marketing plans to increase branding exposure, customer traffic and sales.

Forecasted sales numbers and product profitability to determine ideal strategies.

Carhartt, Inc

Dearborn, MI

Brand Marketing Manager

2007 - 2013

Oversaw the formulation of the annual business plan for core product categories.

Assembled and led a cross-functional team of marketing research & insights, marketing services, sales, and retail marketing teams to turn insights into action, align on a single Carhartt global brand position, and improve the continuity of the Carhartt brand.

Deployed strategic retail tools for the development of creative materials in support of strategic objectives to create impactful promotional materials that ultimately increase brand awareness & purchase intent.

Balanced company objectives and customer desires when formulating pricing and marketing strategies.

La-Z-Boy Inc.

Monroe, MI

North American Retail

Marketing Manager

2002 - 2007

integral to the development and production of all advertising & marketing materials; print, radio, television, point of sale collateral, digital services, and product photography for 4,200 La-Z-Boy general dealers, in-store galleries, and national accounts.

Consulted with upper-level management to institute key business initiatives and planning.

Crafted effective marketing campaigns resulting in high ROI and exceptional SEO results.

Facilitated growth and increased brand awareness by working with sales team to build and maintain key business relationships. Valassis Communications

Livonia, MI

Division Marketing Manager

1995 - 2002

Proactively collaborated with the Division Sales Vice President to craft mutually beneficial solutions for the client's business goals.

Enforced an analytical regime to evaluate marketing campaign performance relative to client's business objectives and recommend appropriate actions.

Led internal support teams (Sales, Marketing, Targeting, etc.) to quantify opportunities for Executive and Divisional Sales Management. BOARD MEMBERSHIPS

Board Member & Operations Director, MICA - Michigan Institute of Contemporary Art, Lansing MI Board Member, Habitat for Humanity Capitol Area Region, Lansing MI EDUCATION

Cleary University B.B.A in Business Management

Davenport University A.B.A in Sales & Marketing

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