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Manager Marketing

Location:
Johannesburg, Gauteng, South Africa
Posted:
November 15, 2020

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Resume:

CURRICULUM VITAE

Theresa Lubbinge

A: Personal information

Title : Ms

Full names : Theresa Lubbinge

Address : *** ** ** ******, *********, Pta

Contact telephone number : 082*******

Nationality : RSA

ID number : 790**********

Date of birth : 18 April 1979

Drivers licenses : Code EB

: Code A1

Marital status : Single

Language proficiency (written : Excellent

and spoken)

Health : Excellent

B: Education details;

Secondary Education

Highest standard passed: Standard 10

Year: 1996

Name of school: Hendrik Verwoerd High School

City: Pretoria

Tertiary Education

Qualification: National Diploma in Veterinary Technology

Period: 1997 to 1999

Name of institution: Pretoria Technikon

My year of practical training was spent at the bacteriology laboratory of the Onderstepoort

Veterinary Institute. During this time, I gained experience in basic bacteriological techniques such as processing of samples, isolation of bacteria in pure culture, preparation of media, and the staining of smears for the examination of bacterial morphology. Advanced training included typing of Pasteurella species, including poultry Pasteurella multocida, and the identification of Clostridium species by fluorescent antibody staining of impression smears.

The bacteriology laboratory also has a food hygiene section. I was actively involved in this section and participated in, amongst other things, a comprehensive abattoir survey. This included on-site sampling at poultry, pork, small stock and beef abattoirs of all grades, as well as processing of samples for the isolation and enumeration of Escherichia coli, Salmonella spp., Campylobacter spp. and coliforms.

A significant part of my practical year was devoted to the aquatic diagnostic programme.

This involved the processing of abalone and oyster samples for bacteriology and

histological examination on a weekly basis. Specialised techniques such as culture of

oyster samples for Perkinsus spp. and enumeration of Sabellid infestations on abalone

shells were performed. Approximately 6 000 abalone and 1 500 oysters (per year) were

processed. for this programme. I also participated in a study on the diseases of imported ornamental fish. This involved the examination of fish for external parasites, sampling for bacterial and viral culture, and sampling for histological examination.

Further study

Qualification: Baccalaureus Technologiae

degree in Veterinary Technology

Period: 2000 to 2001

Name of institution: Pretoria Technikon

Subjects completed: Entrepreneurial Skills,

Veterinary Bacteriology,

Experimental Research

Methodology, Statistics and

Pharmacology and Toxicology.

C: Computer literacy

Proficient in MS Word, Excel and Outlook Express. Microsoft Projects.

Experienced in use of the Internet, LIMS and Arclab.

D: Conferences attended:

South African Association of Veterinary Technologists Annual Congress

Warmbaths

15 to 16 September 1998

South African Association of Veterinary Technologists Annual Congress

Berg en Dal, Kruger National Park

28 to 29 September 2000

South African Association of Veterinary Technologists Annual Congress

Cape Town, Convention Centre

2004

I have been actively involved at the Skaapskool since 2014- the farmers are trained on intensive sheep farming

E: Registration

I am registered at the South African Veterinary council as a Veterinary Technologist

F: Most recent courses:

MEX marketing implementation – creating brand plans

Circus street digital media training completed (UK)

Microsoft Projects by: Key base

Bio-security by: MPO

BRD diploma by: Bayer

Presentation skills

Crucial conversations by: Human Edge

F: Employment History

September 2013 to July 2020

Employer: Bayer pty (ltd)

I was the Species manager for Pig and Poultry and Nutraceuticals.

I received an Excellence award in 2018 and 2019. I also received the Marketing manager award in 2019.

I started at Bayer as a Key account manager – Responsible for the Pig and Poultry customers.

In 2015 January I started Marketing initially on the Byboost and Aviboost range.

The big challenge was to get the customer insight on the range, set up a strategy to combat the challenges to market the product. In this case the products have much better technology than anything in the market but are also the most expensive. The challenge was to convince farmers that it was worth it to pay more. I build my campaign around results that KOL farmers are having with the use of the range.

The growth on the range was exceptional.

I am very proud to say that I have now personally grown in the process switching from selling to marketing and combining it in my portfolio.

I am responsible for training of Agents, Co-op’s and giving farmers days. One of these farmers days are the Mamre intensive sheep school. I have been involved since it was only farmers days – this has grown into 4 different schools (640 attendees) - I present to farmers at the sheep school, some days – like Bloemfontein 2019 – we had 230 attendees.

Part of my duties are controlling P&I spend, pricing for the pig and Poultry clients, market research, market trends, supporting the sales team with visits to farms and farmers days.

In 2019 I also was responsible for the Endo products and some Act 36 Antibiotics since there was a lack of managers. This included creating new labels for export and local brands.

The Byboost range that I am responsible for has grown CAGR 22.8% over 7 years.

1 April 2009 to August 2013

Employer: Bedson Africa

I was the Technical Marketing Manager for layers at Bedson, (this included that I also

serviced broiler farms). My main duties were to visit Farmers and Veterinarians and provide them with technical data for Bedson products. The company is seen as a partner in the industry and that is what I aimed to be for the farmers – a partner that helps them get the best production results on farm. I did trainings and audits with farmers on vaccinations and on biosecurity.

The thing I enjoy the most is to help clients sort out problems on farm and see them

make a success.

Some of my clients are: Kuipers Group – includes Eggbert, Bartlet, Wolma and Eagles

Pride; Lunds, Wohlfahrt, Daybreak, Fairacres, Midway (Daybreak Breeders), Heidel

eggs, Alzu and Mabron.

I enjoy the Poultry industry and the clients have become friends after the six years that

we have been interacting.

8 October 2007 to 31 March 2009

Employer: NVS Biocare

I was the Key account Rep for NVS Biocare, a Division of Astral Foods. For this I

needed knowledge on different products from companies. The products included in

feeds, antibiotics, vitamins, vaccines, soaps, disinfectants, rat poison and almost

anything the farmers could need.

I also gave training on farm, on vaccine application, cleaning and disinfecting and bio

security.

Till the end of April 2008, I had the same area I had at Intervet, and after April I serviced

clients from Potch and Brits and Rustenburg as well.

My area of expertise was Pig and Chicken farmers.

I really enjoyed working with the clients; the best was if you could keep a difficult client

happy.

The company closed and I was retrenched.

1 January 2005 to 5 October 2007

Employer: Intervet PTY Ltd

Isando, South Africa

I was working as a sales representative for Intervet.

I was responsible for an R 7 000 000 budget per year. My duties were: value added

visits to clients, perform training of farm and practice personnel on vaccination, biosecurity and diseases, planning of routes, preparation for trips, travelling, and helping

the customer get the best results on their farm. I also did audits on vaccination

techniques on farms.

The area that I was responsible for is Limpopo, part of Gauteng up to Nelspruit, and

some of my key clients are Daybreak, Midway (hatchery and breeders), Fairacres,

Heidel eiers and Eagles pride hatchery.

I visited Veterinarians, farmers and shops. My area of specialty were pig and poultry

products.

I completed the eight subjects in the AVCASA course - Biologicals, The Industry,

General antimicrobials, Anatomy and Physiology, Mastitis and Feeding Growth

stimulants, Endoparasites and Ectoparasites.

I enjoyed the challenges that this job offered. Every day was a different challenge.

Working with people is very interesting.

1 September 2004 to 31 December 2004

Employer: Onderstepoort Veterinary Institute

Pretoria, South Africa

I worked in the Feed and Food section which performs microbiological screening of feed, food and water samples for coliforms, Escherichia coli including Escherichia coli O125:H7, Salmonella, Listeria, Vibrio cholerae, Clostridium species and Bacillus anthracis. Most samples were from a large contact with the Gauteng Province. This is to determine the microbiological status of meat from different abattoirs. Laboratory personnel collect samples on site.

Previous employment:

1 April 2001 to 31 August 2004

Employer: Western Cape Provincial Veterinary

Laboratory, Stellenbosch, South Africa

(Western Cape Department of

Agriculture)

(A) Aquatic diagnostic services

The services that the Onderstepoort laboratory provided for the aquatic section moved to

the Western Cape Provincial Veterinary Laboratory, and I was appointed to perform the

same tasks that I did at Onderstepoort. These included sectioning of abalone and fish for histological samples, checking for the presence of parasites and fixing samples for

histology. I also became actively involved in the Histology section. Preparation of reagents, fixatives and stains, the processing of samples, cutting of histological sections and staining them with Haematoxylin and Eosin were a few of my new functions. I also had to train personnel.

When laboratory personnel started to collect samples at the abalone farms, I had the

opportunity for more inter action with the customers. Tasks included preparations for

sample collection such as packing cool boxes, setting hobo temps (temperature monitoring

loggers), booking and driving the government vehicle from the laboratory to the farms.

Fresh water samples from fish farms were received weekly, and total bacterial counts were performed on them. Water samples from abalone farms were also received for total bacterial and Vibrio counts.

(B) Bacteriology

From the beginning of January 2002, I worked in the Bacteriology (including mastitis)

section at the laboratory. My main functions were to cultivate and identify bacteria and

fungi. (Some interesting cultivations were Erysipelotrix rhusiopathiae, Candida albicans,

Brucella abortus and Shigella flexereni.) Preparation of media and reagents, staining

smears, writing reports (initially in MS Word format, later using the LIMS system) and

reporting to veterinarians and clients are also daily duties. I also performed special staining techniques such as the fluorescent antibody test for Clostridium spp.

The ordering of consumables and equipment for the section, including obtaining quotes,

and correction of methods of media preparation to ensure the correct reactions, also forms part of my duties.

The laboratory was in the process of accrediting according to the SABS ISO/IEC 17025

standard, and I formed part of the internal audit team of the laboratory, and helped to

compile and implement SOP’s. I completed an internal auditing course presented by

Mariana Eksteen (MEQC) in April 2004.

The mastitis work included bookings and processing of samples, calibration of the Coulter Particle counter, dilutions, somatic cell counts, identification of the organisms isolated and also antimicrobial sensitivity testing.

I also did the sampling and cultivation of bacteria from abalone from a known red tide area, for a project, were toxic bacteria was needed. This included the preparation of special media and the making of aliquots of each culture into five tubes that were frozen at minus eighty degrees Celsius and the re-culture of organisms to show their survival. Sub cultures and slant cultures were made to have viable organism if something went wrong with frozen organisms.

In 2003 an auxiliary officer was appointed which I trained in basic bacteriology and media preparation and acted as her supervisor.

(C) Meat hygiene section

When the technologist was on leave, I had to manage this section in addition to my other

duties. My tasks there included the screening of export and import samples for organisms like E coli, Salmonella spp, Coliforms, Shigella spp, Listeria spp and Clostridium spp using

SOP’s. Water samples were also received from abattoirs for bacterial counts

1 January 2000 to March 2001

Employer: Onderstepoort Veterinary Institute

Pretoria, South Africa

Diagnostic bacteriology

I was appointed in this section after completing my practical year. In addition to the duties performed as a student technician, I now learnt serotyping of Escherichia coli and

Klebsiella. My main function was the management of the food hygiene section of the

laboratory, including supervision of personnel and administration of consumables and

equipment. The food hygiene section performs microbiological screening of feed, food and water samples for coliforms, Escherichia coli, Salmonella, fungi, Listeria, Vibrio cholerae, Clostridium species and Bacillus anthracis. Although single samples are received from a variety of sources, the majority are from large contracts. One of these was a three-year contract for Gauteng Province to determine the microbiological status of meat from different abattoirs. Laboratory personnel collect samples for this project on site. Another contract involved screening of eggs for the presence of Salmonella. This contract was in its second year and was carried out for Northwest Province. The food hygiene section also performs screening of meat and other samples for the presence of antibiotic residues. A microbiological test based on European Community standards was used for screening.

This test required extensive adaptation before it could be validated. I was primarily

responsible for the technical aspects of adapting the screening test, with inputs from the

heads of both the bacteriology laboratory and the residue-testing laboratory. The testing of a probiotic for chickens includes caring for the chickens, from day old up to three weeks at a time, administration of probiotics and test strains, post mortem and re-culture of the organisms, were one of my other projects.

The obtaining of quotes and the ordering of consumables, calibration of thermometers and micropipettes were also my responsibility.

Aquatic diagnostic services

I was actively involved in this programme throughout my practical year and this continued after my appointment as veterinary technologist. My duties expanded to include training of students and coordination of samples. Samples for this programme were received through courier services from the Western Cape and all samples had to be scheduled carefully to ensure that animals were received in good condition. Coordination of sample delivery required frequent client contact and continuous forward planning. Animals were also held at the laboratory in a closed recirculating system for use in several projects. The water quality in this system had to be monitored daily. This included measurement of dissolved oxygen levels, pH, salinity and temperature. Other animals, including anemones and a Knysna sea horse, were also successfully kept. I was involved in the start-off-phase of the production of a probiotic for abalone, this included the planning, purchasing, preparation of media and reagents, cultivating of bacteria from the digestive gland of abalone and testing them for some biochemical reactions.

Accreditation of the laboratory

The South African National Accreditation System according to ISO 17025/ISO 025

accredited the bacteriology laboratory in August 2000. I was part of the team that prepared the laboratory for accreditation. My duties as deputy laboratory head included the calibration of equipment, including the in-house verification of calibration status of

balances, dispensers and thermometers. I also participated in audits and supervised the

clearance of corrective action requests. The majority of the methods that were put forward for accreditation were specific to the food hygiene section. During the formal audit, I demonstrated several of these methods to the technical assessor. I was acting as both the deputy laboratory head and deputy quality manager and assisted the quality manager in preparing the laboratory for a formal audit during the last few months of my employment at the Institute.

1 September 1999 to 31 December 1999

Employer: Onderstepoort Veterinary Institute

Pretoria, South Africa

During this period, I worked on the production of a probiotic for abalone. This included:

preparation of media, taking of samples, isolation of bacteria and basic identification tests.

In this time, I also finished my last four subjects for the Diploma in Veterinary technology.

August 1998 to 31 July 1999

Employer: Onderstepoort Veterinary Institute Pretoria

This was my practical year (in-service training) as required for the National Diploma in

Veterinary Technology. Duties performed during this year are described under training.

January 1997 to July 1998

Employer: Mozzarella’s

Pretoria

I worked part-time at this Italian restaurant while studying at the Technikon. My duties were waitressing.

November 1996 to January 1997

Employer: Ellenby Motors

Pretoria

Ellenby Motors are agents for Mercedes, Honda and Colt. My duties were mainly

administrative, but other tasks included operating the switchboard.

PAGE 15 OF 16

1 January 1995 to November 1996

Employer: Sweet Affair

Pretoria

Sweet Affair is an ice cream and sweet shop. I worked here part time during high school.

My primary tasks as manager were client assistance and sales. I was responsible for

managing the shop.

G: References:

Dr Maryke Henton Tel: (011-***-****/3 (w)

Email: adhuh1@r.postjobfree.com

Golden Vetlab

PO Box 1537

Alberton

1450

Previously head of diagnostic bacteriology at Onderstepoort Veterinary Institute

Dr Anna Mouton Tel: 083-***-****

Previously deputy head of diagnostic bacteriology at Ondertepoort Veterinary Institute and

head of Bacteriology and food hygiene at WCPVL, Stellenbosch

Dr Annelize Jonker Tel: (021-***-**** (w)

Email: adhuh1@r.postjobfree.com

Department of Agriculture

Western Cape Provincial Veterinary Laboratory

Private Bag X5020

Stellenbosch

7599

Head of bacteriology and food hygiene

Anil Rambali Tel: 082-***-****

National Veterinary Supplies

(closed down don’t have an Address)

Pieter Ferreira: 082-***-****

National Chix

Dr Justin Benade: 076-***-****

Avimune

Clients

Allison Burden: 083-***-****

Boschveld

Sue Botha: 072-***-****, Rossgro

Rochelle Louw: 082-***-****, Midway Chix

Recent References:

Sales:

Johan Ferreira: Regional Sales Manager - South Africa South and Namibia: +278*-***-****

Hein Meyer: Regional Sales Manager - South Africa North and Swaziland: +278*-***-****

Pieter Els: Agent: +278*-***-****

Danie Stoltz: Agent: +278*-***-****

Kobus Meyer: Agent: +278*-***-****

Johan Buys: Agent: +278*-***-****

Gerrie Van Jaarsveld: Agent: +277*-***-****

Rabe Kok: Agent: +278*-***-****

Arnold van der Merwe: Agent: +278*-***-****

Willie Steyn: Agent: +278*-***-****

Prettys Murudi: IVS sales: +278*-***-****

Holly McMillan: Strategic Account Manager – Monogastrics: +277*-***-****

Regulatory:

Nicolette Grib: +278*-***-****

Key opinion Leader:

Mamre - Skaapskool and Beef Management plan: Karin Wessels: +278*-***-****

Greenvet : Pig consultant: Dr Botha: +278*-***-****

: Practice Manager: Carla: +278*-***-****

Third party:

Ashkan Consulting:

Kantha Metha: +278*-***-****

Eddy Metha: +278*-***-****

Agencies:

Madison: Jenny: +278*-***-****

Landbouweekblad: Monique: +277*-***-****

Veeplaas: Karin Duffy: +278*-***-****



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