Ankit Mahajan Email:adhugw@r.postjobfree.com

Phone: 989-***-****

EDUCATION

Institute of Management Education (CCS University) 2005-2008 Bachelor of Business Administration (Majors: Marketing and Human Resource Management)

3 months paid training in Elsevier.

Mother Divine Public School, Delhi 1992 - 2005

Cultural captain for school. Participated and organized many school festivals and events.

Actively participated in sports, cultural and dramatics at school level and won various competitions. WORK EXPERIENCE (11years and 9 months)

Emerald Group Publishing July, 2010 – March, 2020, 9years & 9 months Assistant Marketing Manager August, 2018 to March,2020 Business Intelligence and Market Analyst July, 2015 to July, 2018 Account Manager Executive January, 2013 to July, 2015 Marketing Executive July, 2010 to December, 2013

Achievements

Star Award winner for the year 2012 for outstanding work in World Book Fair and World Marketing Summit. Received a cash prize of GBP 500.

Completed a 6 months Academy Project in UK on Open Access for customers and non – customers (2018). Leadership

Till date I have developed, planned and organized over 300 regional and national conferences, road shows, book exhibitions, seminars and fairs.

Trained new employees and conducted company, product and job orientations. Building Client Relationships

Managing key agents for all marketing requirements

Support the entire India sales team with regional and central marketing activities

Managing communication with internal and external customers – sales, publishing, finance, marketing, and all other vendors.

Marketing Activities

Marketing campaigns for brand awareness, products, market segmentation and lead generation.

Planned and executed various activities to maintain and grow usage of our eJournals, eBooks & Cases products.

Participating in the various events, subject related conferences, book fairs and road shows

Production and availability of necessary product collateral required for all marketing activities – flyers, posters, banners, catalogues, newsletters, web banners and others

Creating promotional material – t-shirts, bags, DVDs, trophies, mugs, coasters and others Social Media

Built all social media pages for the company from scratch

Managing all social media channels like Facebook, LinkedIn and Twitter pages by taking initiatives to develop audience size, interest and engagement. Activities involve organic growth with the help of daily posts, quizzes, contests etc.

Ensuring that all marketing activity is in line with corporate guidelines, local legislation and data protection laws.

Business Intelligence and Market Analyst

Interpret and analyse data procured from various cloud EPR solutions like SAP and RUBI to identify key metrics and transform raw data into meaningful and actionable information. Worked on several reports like:

Usage winners and loosers.

Acquiring new customers and retaining and sustaining the old customers.

Reviving lost customers.

Created dashboards in excel by using pivot and vlookup for analyzing the usage trends for each customer. Outcomes:

Maintain and sustain Hub CPD to GBP 1.5

Increase the usage by 8% in 2018

Investigate and study the trends of the institutes for evidence-based sales.

15 leads generated for eJournals

5 leads generated for eBooks.

10 leads generated for eCases

Ac c ount Man ager Ex ec

ut iv e

Ensure that all renewals are followed-up as per the renewal process

Send pro forma invoices to all direct T1/T2 and T3 customers.

Create proposal in accordance with Sales team.

Regular follow up on all the consortia.

Ensure uninterrupted access to consortia and standalone customers.

License Agreement

Create LA for all the customer through DocuSign

Send the LA to the customer for their signature

Upload signed LA in CRM

Agent Management

Management of agent’s requirements in terms of certificates, Authorizations etc

Ensuring the speedy payment collections from them.

Check and Process Agent Commissions Invoices

Lead Generation/Prospecting/Upsell Activities

Prospecting activities done for State Universities/CFTIs/Central Universities etc.

Robust calling ESS members and other consortia’s

Reviving the lost customers

Migrate/Upsell through evidence based pitching

Pass the healthy leads to the sales team

Customer Support

Regular calls to clients for any issues/help to give them better customer service

Resolve any issue by client like online access problem/IP updation/missing issues

Try to give them the better service like helping them in understand our website and its features

Team Support

Regular catch up with sales team

Working closely with Sales VP and NSM

Follow up on the marketing campaigns and help them with database Elsevier India, Gurgaon July, 2008 - 2010, 2 years Marketing and sales coordinator (Promoted in 6 months, then an average of 1 year) Web administrator for Exam Zone Website (took responsibility for 6 months) Trainee (The only trainee to be retained by the company that year, there were 4 in total) Activities

www.examzone.com

Responsible for constructing, launching and maintaining the website.

Single point of contact to manage all day to day deliverables – liaising with technology vendors to get new features added, user testing, bug fixing (if any).

Upload and update content such as new book release, front and Back list reshuffling for targeted promotion

Manage any new content on the website like new books, authors and student profile.

Interact with the registered users – monthly newsletter, managing discussion boards, chat corners, social media updates, share new developments and troubleshoot queries.

It had more than 500 registered members.

Others

Once a book proposal was accepted, I coordinated with authors for all future publishing requirements such as contracts, manuscripts and working with vendor to deliver the final product.

Create collateral to be used by various stakeholders of the company – Price lists, new releases and any other announcement.

Create user specific email campaigns in guidance from my business unit heads. PERSONAL INTERESTS & OTHER ACHIEVEMENTS

Photography – Photographer of the month.

Travelling – Participated in the marathons, rafting and trekking.

Listening Music

Reading

Organizing various in-house events such as Women’s Day, annual picnics, farewell and other parties. Ankit Mahajan Date

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