Manager Digital Marketing
Resume:
VINICIUS DE ANDRADE
CSPO® Digital Transformation Product Manager Product Owner Business Developer White Plains, NY 10606
**********@*****.***
About 10 years of experience in global and startup companies based in Brazil. Working as a Business Developer, Product Manager and Product Owner, I have been learning how to achieve, successful connections between stakeholders to add value to all of them. Collaborating in agile frameworks as agile teammate or business lead, my passion is helping entrepreneurs and companies learn more about their consumer needs creating and delivering useful digital products. Business Development
Digibee INC - Brazil, IN
August 2019 to April 2020
Digibee’s hybrid integration platform is a solution born 4 years ago, wich quickly connects enterprise business to the digital world - without a single line of code. As a Business Developer and a strong desire to achieve results; responsible for prospecting, pre-sales, updating the sales funnel or customer management platform, qualifying leads and nurturing relationships with clients.
Main achievements:
Leading the early stage of strategic partnerships, accomplish successful working with Google Cloud Partner Advantage Program and the Software Vendors Microsoft Program lead by Brasoftware Brasil SA, achievement high potential of an impact enterprise market.
Product Manager
VR Beneficios - Brazil, IN
February 2018 to September 2019
Responsible to understand and transforming business strategies in digital products of high impact to stakeholders. Leading the deliver of product requirements of all digital channels, focused on Digital self-service platform. Working collaboratively using lean frameworks to create product vision, product discovery, MVP and go to market strategies. Conducting sessions of user story mapping, definition of user personas and tracking the evolution product roadmaps. Tracking of all digital behavior data and user iterations channels to capture user feedbacks and feed the product backlog. Reporting Executive and defense of investments for each development cycle. Main achievements:
Digital self-service platform - digital full-life cycle of onboarding a client (becoming a client using digital channel) - 55% new users in the last 18 months
Digital Self-Service Platform - new users - 1.8x growth over the previous year Digital Self-Service Platform - recurring access - 60% 1x access or more in the last 6 months Digital self-service platform - revenue - 1.5x growth compared to planned Digital Self-Service Platform - SVA - 1.3x larger than planned Digital Self-Service Platform - NPS - 1.5x growth in the last. 12 months More than 40 user stories delivered in 2019
WORK EXPERIENCE
Product Owner
Claro Brasil - Brazil, IN
January 2016 to November 2017
Structuring and leading collaboratively of Embratel and Claro's Digital Transformation Program for the portfolios of mobility, corporate connectivity and LD21 with a focus on Autoservice digital platform. Using SAFE and agile frameworks for the management of the self-service portals, defining user experience goals, as main interface with IT areas, writing user stories, prioritizing backlog and release planning. Main achievements:
Definition of the growth strategy for all digital self-service products from Embratel and Claro for Companies with a potential impact in reducing the volume of calls by 45% (contact rate): Minha Claro Empresas - https://minhaclaroempresas.claro.com.br - 16x growth in the volume of transactions compared to the same period in the previous year.
Minha Embratel - http://www.embratel.com.br/espaco-cliente - 90% growth in access to the portal and 30% growth in digital transactions in Q2 2017 compared to the same period last year. Digital Marketing Manager
Blue Interactive Group - Sao Paulo, Brazil
April 2012 to December 2015
The Blue Interactive Group is a Brazilian Telecommunication startup providing pay TV and internet broadband service to 50k subscribers. In 2015 the company started to be controlled by Claro Brazil. Planning of the new client relationship marketing services area with a focus on lifecycle of the client. Leading project team for the new national brand of pay TV and broadband internet. Idealization and national implementation of the Net Promoter Score to monitor the level of client satisfaction (2014 Consumer Experience Award). Implementation and management of the competitive intelligence software responsible for creating statistical prediction models. Implementation and management of the digital strategies focused on inbound marketing. Main achievement:
Design, productivity and performance of an active and responsive team of 35 professionals; 15% of monthly net additions made through inbound marketing strategies and online sales; annual screening (loyalty) 25% of the active base TV and broadband internet plan (current base 200K subs), development of the national NPS by 25%, 22% growth in changing payment for AD and DC and the increase of R$ 10MM in gross recurring revenue through monetization and loyalty actions. Master of Business Administration (MBA) in Business Information Systems University of Sao Paulo - Sao Paulo, Brazil
January 2007 to December 2008
Bachelor's degree in Business Administration
Salesiano Uversity - Sao Paulo, Brazil
January 2001 to December 2005
EDUCATION
• User Experience (UX)
• Agile
• Project Leadership
• Pre-sales
• Design Thinking
• Product Management
• Analytics
• Business Analysis
• Scrum
• Sales Pipeline
• Product Development
• Business Development
• Project Management
• Jira
• Leadership
• Financial services
• Business Requirements
• User Interface (UI)
Certified Scrum Product Owner® (CSPO®)
October 2020 to October 2022
Certification URL
http://bcert.me/sfmobsddm
Digital Product Leadership
April 2018 to Present
Certification URL
https://bit.ly/3dDn6rM
Design Thinking For Business
June 2018 to June 2018
Hypotheses-Driven Development
November 2020 to Present
Certification URL
https://coursera.org/share/c6e7066a16caf0b7a0a3acc0b123e05a SKILLS
CERTIFICATIONS AND LICENSES
Portuguese
English
Spanish
ADDITIONAL INFORMATION
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