Marketing

MANISHA KASHIRAM UMARKAR

Email: adhtne@r.postjobfree.com / adhtne@r.postjobfree.com

Mobile: +91-738**-*****

B-1, Denalakshi Society, Bibwewadi, Pune

PROFILE

Vibrant and proactive team player, proficient in planning & executing marketing strategies to connect with target consumers. Seeking a challenging position with a progressive organization to utilize 5 years of professional marketing experience in advancing marketing operations. WORK EXPERIENCE

SAMANVAY ADVERTISING & COMMUNICATIONS PVT LTD Nov 2019- PRESENT Client servicing Associates

Ideation & conceptualization of campaign as per requirement.

Meeting & Liaising with the clients to discuss & identify their advertising requirement.

Understanding the brief & executing them in the creative, yet solution oriented manner possible.

Closely working with creative, copy development and delivery teams.

Client strategy development & production & quarterly review of key accounts plan.

Ensuring quality and timeliness of work delivered to client.

Build and maintain positive client relationship

Client engagement and negotiation.

Presenting creative work to clients for approval or modifications.

Writing client reports presentations.

Handling the budget, managing campaigns costs & invoicing client with proper follow up for payment. PIAGGIO VEHICLES PVT LTD – VESPA & APRILIA Sep 2017- Nov 2019 Marketing Executive / Coordinator

Planning and execution of all marketing programs across –ATL & BTL- Outdoor, Radio, Print, PR, Digital and TVC campaigns for Italian Premium Automobile brands Vespa &Aprilia.

Development of marketing material/ collaterals including brochures, leaflet, visual merchandising, print ads, TVCs, radio scripting, retail branding & mailers.

Managed over 6 major campaigns in the span of 2 years : SR125, Festive Campaigns 2018 & 2019, launch of Aprilia Race, Storm & connectivity.

Ideation & management of national level product launches, trade fairs & major events. Liaising with events coordinators to maximize visibility at conferences, receptions and exhibitions, including compiling product and literature lists to display vehicles.

Coordination with creative, digital, PR and event agencies to streamline the campaign execution as per target micro markets.

Generating and executing marketing campaigns across social media platforms such as Twitter, Facebook, Instagram, YouTube and many more.

Coordination with PR agency for press release formulation & dissemination, product/showrooms launches & other innovations.

Website updation, content management, development & implementation across channels.

Working in cross functional teams and coordinating with product managers, Sales team, Legal, Finance and top management for brand related requirement and marketing activities.

Monitoring competitor activity and generating leads for products and services.

Keep track of all marketing expenditure.

Liaising & negotiating with external vendors and agencies to optimize the best cost & increase profitability.

Monitoring BTL activities & coordination with regional teams, dealership activities across India. Coordination with vendors for printing of all POS materials. MONGINIS CAKES: LUFT FOODS PVT LTD Mar 2015- Sept 2017 Marketing Coordinator

Creation of promotional materials coordinating requirements with graphics department;

inventorying stock, placing orders & verifying execution.

Responsible for planning & execution of lead generation campaign & festive campaigns.

Database marketing to generate enquiries.

Support the maintenance and development of marketing programs, including database marketing

& campaign tracking

Co-ordination with all internal departments for innovative order fulfilment & CRM

Communicate campaign objectives, timelines, and deliverables to sales team, and provide instructions for use or promotion

Continually seek and research new sources of prospective customer data, and provide recommendations to sales team

KIRTI DEVELOPERS July 2014- Jan 2015

Sales Coordinator

Effective customer relationship management

Development of communication & execution of campaigns/advertising

Planning & execution of events & property trade fairs EDUCATION

Examination School/College Specialization University/ Board

Year Marks %

M.B.A Vishwakarma Institute of Management,Pune Marketing Pune 2013 54 B.Sc R.L.T Science college,Akola Chemistry Amravati 2010 65 H.Sc New English Jr College, Akola Science Amravati 2006 64 S.S.C N.M Chaudhri High School,Akola Amravati 2004 56 LAUNGUAGE KNOWN:

English, Hindi & Marathi

TECHNICAL SKILLS:

SAP, SRM,Word, Excel and PowerPoint.

ADDITIONAL SKILLS:

Positive attitude, dependable team player, critical observation, hygienic data, & report management.

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