LAURA KARINA GIL FERSACA

**** ***** ***** **. *******, FL, 32822• 813-***-**** •

Email: adhtbh@r.postjobfree.com

LinkedIn Profile: https://www.linkedin.com/in/laura-karina-gil-fersaca-132b2644/ BUSINESS COMMUNICATOR & GRAPHIC

DESIGNER

EXPERIENCE

JUN 2018 – CURRENT

SENIOR COMMUNICATIONS SPECIALIST, SYNCHRONY FINANCIAL, ORLANDO, FL

• Corporate Brand champion – Educate and drive awareness about the importance of properly used Synchrony brand, facilitate branding workshops, champion Synchrony brand in all our communications channels.

• Strategic communications planning – create and deliver strategic messages to key corporate audiences such as employees, Senior Leaders, Engagement and Inclusion Committee and Executive Leadership Team.

• Content Development - Define creative concepts and write all corporate communications materials, including Syncranet, digital signage, presentations, flyers, and news articles.

• User Experience improving – Through Syncranet managing using SharePoint technology. Team Sites subject matter expert. Design interfaces based on the principles of customer satisfaction, home, landing, detail, search pages creation. Apps management (Galleries, calendar, surveys, activities tracker, Yammer, promoted links and custom lists). End-user experience improvement strategy based on Survey design strategy and deployment. Survey data managing for decision making.

• Project Management - Events promotion and coverage, Plan and deliver education courses and materials, Prepare briefing materials. Defined scopes, planned project execution, arranged research efforts and managed teams.

• Visual Communication - Photography and video recording. Create company literature and other forms of communication. Create marketing and promotional materials, both print and electronic. Copyedit, proofread, and revise communications.

• Communication Campaigns - Design and launch email campaigns by using Graphic Design and HTML skills. Communications templates design, headers, infographic, posters and event image managing. Recommend, implement and maintain Syncranet site. Create and deliver press releases, media relations content, white papers, corporate newsletter content. Develop fresh story ideas.

• Managed corporate reputation - through external audience’s request, including responding stakeholders request.

2

JUL 2016 – JUN 2018

BILINGUAL COLLECTIONS REPRESENTATIVE, SYNCHRONY FINANCIAL, ORLANDO, FL

• Negotiation and leadership strategies - Out-bound and in-bound calls handling set up payment arrangements. Counsel cardholders on their financial situations and use customer service, communication and influencing skills to figure out why a payment is late and how to fix the situation.

• User Experience improving – Brings accounts up to date, improve service by using customer service skills. Handle Synchrony and client’s brand with customers following up style guides and framework. Performing Collections duties assuring an outstanding customer experience, applying active listening skills and customer satisfaction strategies, problem solution and follow up.

• Sales and Marketing strategy – Marketing strategies usage to bring accounts into current status and retain customers. Problem solution skills to promote Synchrony products use.

SEP 2017 – DEC 2017

HR STAFFING ROTATION, SYNCHRONY FINANCIAL, ORLANDO, FL

• Stakeholders Engagement - Supporting all aspects of site engagement and employee relations. Employee Relations and overall site engagement activities coordination.

• Onboarding process - New hire orientations and HR project management initiatives across the site.

• HR support - (Referrals to HR Service Center, Benefit Inquiries, Procedures and Policy Interpretation, External Resource Referrals).

• Non-exempt staffing process – in partnership with staffing team, employees and candidates to ensure all necessary HR documents are completed. SEP 2015 – JUL 2016

BUSINESS COMMUNICATOR, B2B MINING AND MINERALS, MIAMI, FL

• HR support - Human Resources development strategies. Motivation campaigns, training personnel.

• Corporate Communications - Request for Proposals preparation. Graphic Design and communication services: External Ads, Banners, Facebook ads, press releases and email campaigns.

• Marketing - Updated and standardized products photography for catalogs and website promotion. Copywriting.

• User Experience - Social Networks management, website and intranet update. Enhance organic growth, increase new customer acquisition. Developed deliverables including style guide, visual mockups, wireframes, sitemaps, and content inventories.

• Managed corporate reputation through external audience’s request, including responding stakeholders request. Conducting interviews with primary stakeholders to increase productivity and efficiency. 3

OCT 2013 – AUG 2015

CREATIVE DIRECTOR, INSPIRARTE CENTRO CREATIVO, CIUDAD GUAYANA, VE

• External Communications - Supervise all the content being advertised, assure was truthful and complies with codes of advertising practice.

• HR support and Team Development - Human Resources management, general administration activities, advertising, marketing, public relations. Team Leader for a group of an inhouse designer, a video editor and a web designer, in addition to three freelance designers and external sign installers.

• Marketing - Marketing programs, campaigns development and graphic design. Collateral products production: brochures, booklets, directories, flyers, email messages and sings.

• User Experience - Media research coordination. Community Manager and Social Networking.

• Project management - Budget administration, order placements, shipping, quality monitoring, client’s feedbacks addressing. Supply Chain and Inventory management, order fulfillments, purchase and customer service. SEP 2001 – JUL 2013

INFORMATION COORDINATOR, CORPORACION VENEZOLANA DE GUAYANA, CIUDAD GUAYANA, VE

• External Communications - Coordinate communications output within the company. Create and delivers emails, direct mail, brochures, newsletters, and other publications. Create company literature and other forms of communication.

• Marketing - Create marketing and promotional materials, both print and electronic. Work with advertisers for timely submissions. Copy edit, proofread. Design and launch email marketing campaigns.

• Internal Communications - Recommend, implement and maintain Intranet site design and operation. Plan and deliver education courses and materials. Support HR Department in all internal communication campaigns oriented to internal audiences, anniversaries, benefits and new hires orientation strategies.

• Public Relations - Work with manager and business units to determine event budget and manage expenses to that budget. Promote products and services through public relations initiatives (engagements events, fairs, trade shows, exhibitions)

MAR 2002 – JUL 2007

COMMUNICATION ASSESOR, HECLA MINING COMPANY, CIUDAD GUAYANA, VE

• External Communications - External assessor responsible to build relations with key audiences (stakeholders) and communities, highlighting their social programs importance in local, national and international media. Improve connections with journalist, press releases writing, media plans development (advertising campaigns).

4

• Marketing and Graphic Design – Point of sales and collateral's production. Print ads, radio, digital ad banners.

EDUCATION

JAN 2018-CURRENT

MULTIMEDIA DEVELOPMENT AND GRAPHIC DESIGN, DEVRY UNIVERSITY, ORLANDO, FL (BACHELOR IN PROCESS-JUNIOR YEAR)

JUL 2012

ADVANCED ENGLISH LEVEL, ELS LANGUAGE CENTER (STETSON UNIVERSITY CAMPUS), CELEBRATION, FL

OCT 2010

MASTER’S DEGREE IN HUMAN RESOURCES AND INDUSTRIAL

RELATIONS MANAGEMENT, UNIVERSIDAD CATOLICA ANDRES BELLO, CIUDAD GUAYANA, VE

MAR 2005

INTERNATIONAL TRADE DIPLOMA, UNIVERSIDAD NACIONAL

EXPERIMENTAL DE GUAYANA, CIUDAD GUAYANA, VE

NOV 2000

BACHELOR’S DEGREE IN SOCIAL COMMUNICATION/JOURNALISM, UNIVERSIDAD CATOLICA ANDRES BELLO, CARACAS, VE

JUL 1995

ECONOMICS STUDIES (3 YEARS), UNIVERSIDAD CATOLICA ANDRES BELLO, CARACAS, VE

PROGRAMS

APR 2006

ADVERTISING MANAGEMENT, IESA, CARACAS VE

40 HOURS

MAR 2004

COMMUNICATION MANAGEMENT AND CORPORATE IMAGE, IESA, CARACAS VE

92 HOURS

5

LANGUAGES

SPANISH, NATIVE

ENGLISH, SECOND LANGUAGE

SKILLS

• English/Spanish Translator

• Copywriter

• Customer service and public relations

management

• Spokesperson Coach

• Project Management

• Event Coordination

• Media and marketing research

• Human Resources management

• Social media management

• Blog development/WordPress

Technology.

• Adobe Creative suite: Illustrator,

InDesign, Photoshop, Dreamweaver.

• SharePoint.

AWARDS

NATIONAL JOURNALISM AWARD, “CORPORATE COMMUNICATION MENTION”, JUNE 2007, CARACAS, VE

REGIONAL JOURNALISM AWARD “ANDRES RODERICK”, JUNE 2010, CIUDAD BOLIVAR, VE

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