Digital Marketing

Dmitriy Kotenko

Digital Marketing Specialist

Cumberland, MD 21502

*******.*.*******@*****.***

201-***-****

LinkedIn

I always track progress and performance and focus on results and profit. I work to meet revenue Goals and KPIs, increase ROI, decrease ad cost. I maintaining a data-driven approach to decision making. You can't optimize what you don't track.

I have experience in creating, optimizing, and analyzing advertising campaigns in large Internet projects with advertising budgets of more than sixty thousand dollars a month. My assets include successful cases of optimizing advertising campaigns and building a system of analytical reports from scratch.

Work Experience

Digital Marketing Specialist

Self-employed - Cumberland, MD

September 2018 to Present

•control and optimization of advertising sources. Search for new promotion channels;

•monitoring of sales results, volumes, and quality of advertising and other indicators of promotion effectiveness;

•creation of complex analytical reports;

•planning, monitoring, and optimization of the advertising budget;

•increase the conversion at all stages of the sales funnel;

•optimization and creation of new Google Ads, Bing, Yandex campaigns;

•Google Merchant Center creation and management;

•promotion in social media: Facebook, Instagram;

•development of scripts in Python, Google Apps Script;

•integration with Google Tag Manager and Google Analytics;

•managing PPC-specialists.

Certifications

Google Analytics Individual Qualification

Google Shopping ads

Google Ads - Measurement Certification

Google Ads Search Certification

Google Ads Display Certification

Google Ads Video Certification

Education

Bachelor's Degree, Marketing

State University of Management (SUM)

Associate's Degree, Information Technology

Moscow College of Management and New Technologies

Digital Marketing Specialist

Elite Group - Moscow

June 2016 to September 2018

•creating and implementing the strategy for the PPC promotion of the online store;

•control and participation in the management of commercial indicators;

•formation the interaction between sales and marketing departments;

•changing and implementing new business processes;

•search and control of the work of contractors (advertising agencies, designers, developers, online services).

Portfolio

Increase in revenue Google Shopping campaigns by 2.5 times with an increase ROAS by 61%

Analysis of the effectiveness and segmentation of vendors

Increase the number of orders with video reviews

Marketing Manager

Kotografika - Sochi

May 2011 to June 2016

•formation and maintenance of advertising campaigns in Google Ads, Yandex Direct;

•Google My Business creation and management;

•site optimization, keyword selection, search optimization;

•competitive analysis, tracking new technologies, trends, and opportunities;

•budget planning for traffic attraction;

•coordination of the partnership;

•promotion in social media (Facebook, vk.com, Instagram);

•price, assortment, discount and loyalty programs management;

•market and competitor analysis;

•development of the project strategy;

•operational activities management to implement strategic plans.

Skills

•Digital Marketing

•SEM

•PPC

•E-Commerce

•Microsoft Office

•Google Sheets

•Pivot Tables

•Google Analytics

•Google Ads

•Google Tag Manager

•Google Data Studio

•Owox

•Facebook Advertising

•Instagram Advertising

•WordPress

•Photoshop

•Lightroom

•Excel

•Word

•Power BI

•Python

•Google Apps Script

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