References Available Upon Request

Jingna (Shelly) Liu

adhshy@r.postjobfree.com

Yorktown Heights, New York • +914-***-**** • www.linkedin.com/in/JingnaLiu Education

Fordham University, MSc in Marketing Intelligence Sep 2020 – Present New York, United States

• Relevant Coursework: Customer Driven Marketing, Data Driven Marketing, Marketing Research

• Conducted a project to promote the BMW i4 in Texas using customer segmentation in SPSS

• Designed a banner for Cardinal Hayes High School in a marketing competition. University of Warwick, MSc in e-Business Management; Concentration in Data Science Sep 2019 – Sep 2020 Coventry, United Kingdom

• Relevant Coursework: e-Business Fundamentals, Enterprise e-Commerce Systems, Big Data, Analytics, & Visualization, Computational Statistics with Python, Data Science and Machine Learning, Digital Marketing Systems and Techniques, Cloud Native Computing, Digital Consultancy

• Developed a prototype e-commerce website for athletic wear: ecmodule.com/19/03/c Beijing City University, B.Acc in Accounting; GPA 3.6/4.0 Sep 2015 – Jul 2019 Beijing, China

• Relevant Coursework: Management, Finance, Financial Accounting, Auditing, Cost and Management Accounting, Probability Theory and Mathematical Statistics, Linear Algebra, Marketing Theory and Practice, Economic Statistics

• Member of the Dance Team

• Member of the Student Union

Research Projects

University of Warwick, Dissertation Sep 2019 – Sep 2020

• Thesis name: Analyze whether UI/UX design elements and serious gaming elements could improve the communication between WMG with students through the student dashboard.

• Examined the problems of the original WMG student dashboard by conducting a survey in which 70 students that were enrolled at WMG participated in.

• Used Python to analyze the results of the survey, determining several elements of the existing student dashboard that were deemed statistically useful and not useful.

• Designed a new prototype student dashboard based on UI/UX design and serious game elements utilizing feedback of the existing dashboard.

• Conducted usability testing of the new prototype dashboard in SPSS. Professional Experience

CCTV-7, Content Editor Jul 2018 – Aug 2018

Beijing, China

• Responsible for operating the official CCTV7 WeChat account, responding to comments, and interacting with subscribers.

• Updated and edited the content of the TV show “Spin the Food Wheel”. Optimized the content to increase the conversion rate of various food products.

• Responsible for planning and implementing the marketing campaign plan of the Yunnan street food campaign.

New Oriental Education & Technology Group, Teacher Assistant Mar 2017 – Oct 2019 Beijing, China

• Reinforced the content of courses presented by lecturers by reviewing material with students

• Enforced class rules to help maintain proper behavior in the students

• Help teachers prepare for lessons by getting materials ready or setting up equipment, such as computers

• Helped supervise students both in class and out of the class Computer Skills and Interests

Computer Skills: SPSS, Python, Excel

Languages: English, Chinese

Interests/Hobbies: Piano, Chinese Dance, Guzheng (Instrument)

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