Carolina Reyes de Jesus

*** **** ****** ***** ***, Harrisburg PA 17101

202-***-****

adhsez@r.postjobfree.com

Seasoned marketer with over 4 years of experience in account management, digital and print marketing, website developing and content creation. Bilingual in Spanish and English. Prepared to leverage education, experience, and strengths to take on dynamic position with long-term potential

Work Experience

Marketing Analyst 07/2019 to Present

JP Morgan Chase & Co. Wilmington, DE

Conduct 7+ different audits daily to ensure an inclusive validation is completed of all creatives including offers, letters, emails and websites in Spanish and English prior to release into market.

Organize and prioritize the workload based on deadlines and priority

Facilitate dialogue with stakeholders for any work that does not meet the standards established by Card Services, Compliance, Marketing Execution and Marketing

Provide English to Spanish translation to maintain consistency through all channels and lines of business

Lead and participate in training needed to execute validations for any new regulatory, new partner or product launches

Easily adapt to system enhancements and procedural changes required by law to conduct validations

Social Media Strategist 06/2016 to Present Zapaventura

San Juan, Puerto Rico

Branded Zapaventura as the number one shoe store with no market presence to a leader in its field by increasing sales of more than $1 million in the first year.

Manage all marketing efforts including developing strategic marketing plans, maximum market penetration, brand awareness, sell-through, and client satisfaction.

Create from 7 to 20 weekly posts per week and crosspost between 3 different platforms.

Prepare editorial calendar with posts for upcoming 2-4 weeks

Created Shopify e-commerce website to keep the business up and running during COVID-19 pandemic.

Create all products description

Daily update all products, SKU’s, product costs, and inventory

Search Marketing Specialist

01/2018 to 06/2019

Hibu

King of Prussia, PA

Implemented Pay Per Click media strategies for clients;

Handled, reviewed, and performed daily account responsibilities associated with Google AdWords, Facebook and other search platforms for a variety of clients;

Maintained and monitored keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics;

Handled the creation of large keyword lists;

Provided creative copy suggestions and graphical ad templates;

Handled display network placement lists on AdWords and through other contextual advertising platforms;

Provided recommendations and executed strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals;

Directed and handled new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives;

Directed, handled, and generated weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives;

Kept pace with search engine and PPC industry trends and developments;

Monitored and administered web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals;

Monitored and evaluated search results and search performance across the major search channels;

Communicated to team and management on project development, timelines, and results; and

Worked closely with the other team members to meet client goals.

Bilingual Digital Marketing Consultant

05/2017 to 12/2017

Hibu

King of Prussia, PA

Established a connection with client at point of sale and helped client through fulfillment and go live process of the clients digital products.

Developed a book of business from 0 clients to 250+ clients, personally managing an annual marketing budget greater than $750,000.

Provided digital marketing expertise in the areas of website design, SEO, SEM, SMM, and display advertising, and executed suggestions, optimized campaigns, and translated reporting for clients.

Worked in coordination with internal departments such as billing, product support, DNS, and external companies such as Facebook, Google, and GoDaddy. This multi-faceted knowledge and integrative work allowed for minimal involvement from the client, while ensuring the optimal performance of their digital presence

Responsible for meeting defined KPIs as they relate to client satisfaction and retention including client contacts, outbound calls, emails and additional client revenue opportunities.

Provided proactive performance results to client with regards to performance of the digital program, including making suggestions on how to improve products so that performance is increased

Engaged with client on pre-determined basis to address any client questions or concerns.

Skills

Advanced proficiency in Microsoft Suite Native fluency in Spanish and English

Advanced proficiency in writing and speaking Portuguese

Google Analytics Certification (2020)

Google AdWords Certification (2020)

Education

MailChimp Hootsuite Slack Salesforce Tableu Google AdWords

Temple University

Bachelor’s Advertising

Philadelphia, Pennsylvania 08/2015 to 05/2017

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