Sales Marketing
Resume:
Julio E. Astacio
New York, NY 10034 USA
Cell: 917-***-**** - E-Mail: adhs9y@r.postjobfree.com
Detailed oriented executive with a record of success, managing competitive USA and international markets. Extensive sales experience in mass retail, marketing, strategic planning, finance with full P&L accountability, purchasing and Administration, Franchising, B2B Business Environment. Excellent cross-cultural communication, global contacts and interpersonal skills.
COMPETENCES:
-Strong expertise of the Latin America and Caribbean markets established through several decades in developing new distribution and enhancing existing channels
-13 years managing Food and Confections companies distributing in the USA, Hong Kong, Spain, The United Kingdom, Holland Latin America and the Caribbean
-10 years developing Asian, European, and USA beauty brands for mass retailers and distributors in the USA, Latin America and the Caribbean
-10 years developing private labels for different channels including the duty free and ethnic market such as US Hispanic Market
-General Management with full P&L responsibility for 3 companies and developing a network of our wholly owned subsidiaries in several Latin America and Caribbean markets
-Marketing experience with brand management and tailored marketing programs per country and per channels to draw customer attention resulting in increased sales
-International negotiations with over 1000 suppliers in Europe, Asia, Latin America, The Middle East and the Caribbean
-Large expertise in food, beverage, confections, snacks, health & beauty products and other CPG products
-Partnership negotiations with several Wal Mart offices in Latin America and Puerto Rico
-A large network of commercial and community contacts in the USA, Latin America, the Caribbean, Europe, the Middle East, Asia and Australia
WORK EXPERIENCE:
November 2017 – Present: Montagne Jeunesse
Regional Sales Director for Latin America and the Caribbean – New York
Responsible for the overall sales, marketing and management function of Latin America & the Caribbean
-Increased sales of 20% in the first year by developing new distributors and enhancing existing ones
-Developed the duty-free channels in Mexico-USA border, Panama Free Trade Zone, Uruguay Zonamerica Trade Area, and key Caribbean Duty-free retailers and areas such as Chetumal (Belize- Mexico) resulting in a 10% increase in sales.
-Developed marketing programs tailored to key retailers to increase brand awareness and sales thru the local distributor.
January 2013-May 2017: Dana Classic Fragrances, Inc,
Vice President of International Sales and Marketing - New Jersey.
-Created a network of distributors in Latin America, Asia, Spain and The Caribbean within the first 6 months of employment
-Developed key mass retailers in the United States and Canada.
-Created WM Central America and key mass retailers in Mexico such as WM Mexico, Sears, Sanborns etc.
-Developed the US Hispanic market.
November 2009-January 2013: Kiss USA-Ivy Enterprises, Port Washington, New York.
Vice President of International Sales and US Hispanic Channels
-World Wide Leader in artificial nails
-Increased sales by 25% the first year by developing new distribution in South America
-Increased sales by 50% the second year by selling direct key Mexican accounts like WM, Sanborns, Soriana & Costco
November 2004- September 2009: Kozy Shack Enterprises, New York
Director of International Marketing & Sales
-Increased sales by 40% by developing key accounts in Mexico such as Wal Mart, Costco, Sam’s, HEB, City Club-Soriana, Calimax, Gigante and Chedauri.
-Developed a network of retail and foodservice distributors to serve the markets of Puerto Rico, Central America, Colombia, Venezuela, the Caribbean, Hong Kong, Holland, Spain, and the United Kingdom.
-Dealt with contract negotiations with both union and non-union associates
-Managed the relationship with the USDA and foreign governments to support the marketing programs in each country.
September 1997 – May 2001:Vitusa Corp New Jersey.
Chief Operating Officer & President of the Latin America Subsidiaries
-Well known trading company dealing in dairy, food and chemical commodities
-Supervise the general operations and selling functions of 4 Latin America subsidiaries
-Managed key multinational accounts in Latin America and Europe like Nestle.
-Increased sales by 20% per year by developing key clients in Latin America and the Caribbean.
June 1992- October 1994:Sunshine Sweets Florida, a wholly owned Subsidiary of Colombina S.A.
One of the largest candy and snack manufacturers in Latin America with associations with Philip Morris and Kraft General Foods.
Executive Vice President & General Manager
-Implemented sales strategies to increase market share in the USA and Latin America
-Developed new products to increase overall profit margin
-Redesigned packaging to conform to US market standards.
August 81-May 1992: Monel, Inc, Florida
Executive Vice President and General Manager.
-Fully responsible for the import-export distributorship of specialty foods, confections, Marketed products to supermarket chains, independent retailers, drug stores chains, duty-free stores, food service distributors, cruise ships and mass merchandising outlets resulting in sales increases of 20% per calendar year
-Developed foreign and domestic trade markets for over 4000 products.
-Implemented management control systems for cash flows and forecasting.
EDUCATION: University of Miami, Coral Gables, FL
Master of Business Administration in Marketing & Master of Science in International Business.
GPA: 3.8 - Dean’s Award of Academic Merit.
Bachelor of Business Administration in Economics
CITIZENSHIP: US
LANGUAGES: Fluent English and Spanish, functional French.
HONORS: Beta Gamma Sigma (The National Honor Society for Collegiate Schools of Business)
Who’s Who Registry of World-Wide Business Leaders.
ACTIVITIES: Chevalier of the Chaine des Rotisseurs.
REFERENCES: Available upon request.
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