Social Media Account Executive

Gagandeep Aujla

916-***-**** E: adhs40@r.postjobfree.com

**** ******* ****, **********, ** 95835

PROFESSIONAL

SUMMARY

Dynamic and motivated professional with a proven record of generating and building relationships and helping manage projects from concept to completion. Skilled in demonstrating exceptional communication skills and making critical decisions during challenges. Adaptable and transformational team member with an ability to work independently, creating effective presentations and developing opportunities that further establish organizational goals. SKILLS

• Experience in drafting press

releases, event/award abstract

and bylines

• Media and client relation skills

• Proficient in MS Office Suite:

Word, Power Point, Excel, Word,

etc.

• Familiar with PR tools such as

Cision, BusinessWire, PR

Newswire, Propel PR, TrendKite,

etc.

WORK HISTORY

SENIOR ACCOUNT EXECUTIVE 04/2020 to CURRENT

PAN Communications San Francisco/Sacramento, California

• Support social media execution including reviewing and making strategic recommendations regarding quarterly and one-off campaigns, influencer relations and content calendars/social content

• In content development by owning content development for press releases and bylines, as directed by the Account Supervisor

• Own media relations execution including proactive news pitching, proactive pitch creation, byline abstract creation, reactive pitch creation, daily media monitoring for reactive opportunities and client coverage, media database daily upkeep (i.e., changes in contacts, beats, contact information, outreach notes for owned contacts)

ACCOUNT EXECUTIVE 07/2017 to 03/2020

Antenna Group San Francisco, California

• Train and manage interns, which consists of reviewing social media calendars, media lists, event/award abstracts and internal and external agendas

• Created and managed media strategy and execute on top-tier media outreach

• Maintained client relationships as a daily contact, resolve day-to-day issues and manage incoming requests/inquiries

• Identified, managed and created content, presentations, award nominations and event speaking abstracts on behalf of clients EDUCATION

Bachelor of Arts & Letters Communications MAY 2017 California State University, Sacramento, CA

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