MIGUEL REAL
Date of birth: [****-**-**] Nationality: Portuguese
Address: Rua Ramiro Ferrão nº3 2ºesq, 2805-356 Almada Portugal Tel: +351********* E-mail: ******@*****.***
LinkedIn: https://www.linkedin.com/in/miguel-real-9787b9192/ Skype ID: EDUCATION
IADE – UNIVERSITY OF DESIGN, TECHNOLOGY AND COMMUNICATION Lisbon - Portugal GPA: 15
Top#50 in Europe according to the 2017 Italian magazine Domus
[2016-2019]
Degree: Bachelor’s in Marketing and Advertisement
Achievements:
16/20 – Speech Techniques – Best in class
18/20 – Art and Contemporary Culture – Winner best group work in class
17/20 – Economy
17/20 – Market Research – Awarded best analysis and data presentation on group work
17/20 - Company Management – Top 2 in management game Cesim
17/20 – Leadership and Negotiation – Only group to have 20/20 on Negotiation group work + Highest test grade in class
17/20 – Web Design – Top 3 best-designed website on Wordpress
17/20 – Online Marketing – Highest test grade in class
17/20 – Advertising Aesthetic
Winner – Best project for Communication Plan’s subject– Ad video for Placard
Winner – Campaign ad for SIBS (Video, production, product strategy, performance analysis)
Best in class – Project work for Santa Casa da Misericordia de Almada (Re-branding, campaign strategy, product introduction) Anselmo de Andrade School, Almada, Portugal
Top#471 in Portugal according to the 2017 SOL rankings
[2016]
12º grade in Languages and Humanity
Achievements:
Spelling Bee – Finalist in Nationals
10th, 11th, and 12th classes representative of History’s subject regarding the WWII period
Moderator in monthly debates in Philosophy
Winner – Best Portuguese subject group work of the year 2016 WORK EXPERIENCE
TOTE SER
Marketing Specialist Intern
• I’m in charge of the whole Marketing Department of TOTE SER. I develop content for the company’s website and social network pages; Produce, publish and monitor campaign performance; Manage the brand’s image; Analyze data to maximize reach, engagement and conversion rates; Communicate directly with Investment Funds and Private Investors to promote Real Estate assets.
• Skills learnt:
1. Google Analytics campaign monitoring and website analysis; 2. Article writing (blog)
3. Content creator
4. LinkedIn Marketing In-Depth
5. Facebook Marketing In-Depth;
[03/05/2020- Now]
6. Adobe Photoshop / Illustrator
7. SEM & SEO
8. Database management (Contact AT)
9. Microsoft Office Excell, Word, Powerpoint
10. E-mail Marketing;
11. B2C & B2B Communication
12. Branding Strategy
13. Campaign Timing
14. Budget Management
15. Real Estate Asset Promotion
• Portfolio:
• https://www.linkedin.com/posts/architecture-tote-ser_do-you-want-to-add-value-to- your-company-activity-6724338678602227712-rETr - Latest Campaign
• https://www.toteser.com/en/articles.php - Every article written by me
• https://www.linkedin.com/company/architecture-tote-ser/ - LinkedIn Page Managed by me
• Currently assisting a $47M Office asset sale in Lisbon Inditex
Salesman – Zara (Inditex) [10/01/2017]- [31/08/2017]
My job was to promote the Affinity Card (credit card) to the costumers of Zara. Led a team of salesmen to achieve our monthly target, motivating them and teaching them selling/communication techniques.
Skills learnt:
1. Client / B2C Communication
2. Selling techniques
3. Meeting objectives and tight deadlines
4. Credit Approval
Achievement: 2x Best salesman of the month (July and August 2017) in Forum Almada - Zara Central Models [2017-Now]
Model
Currently under management of Central Models. I’ve been in the modeling industry since 2017, enabling me to star in several Campaigns and develop good relationships with world-renowned brands and public figures.
Skills learnt:
1. Instagram algorithm know-how
2. Trending post strategies
3. Client Communication
Memorable achievements: Model in Seleção Portuguesa de Futebol’s campaign ad (Winter collection, Summer Collection and Halloween)
LPR [01/12/2019]- [31/12/2019]
Driver
Decided to embrace this opportunity to further enrich my professional versatility. My job consisted on colleting and delivering pallets from the biggest retail companies in the world. Physically and emotionally it was very demanding, which turned out to be a great way to extend my professional capabilities.
Accolades: Best performance of the month (November) among all the drivers SKILLS
English:
Portuguese:
CAE – Cambridge Advanced English (Native)
Native Language
Spanish: Fluent speaker and writer
Computer: MS Word Specialist
MS PowerPoint Specialist
Adobe Photoshop
Adobe Illustrator
Adobe Lightroom
LinkedIn Campaign Manager
Facebook Campaign Manager
Google Analytics
MS Outlook
Yumi (Media Planning)
Wordpress
Web-design
Contact AT Database
Community manager, tournament organizer and Discord channel moderator of Worst Players Live (WPL) ACTIVITIES AND INTERESTS
Travelling – (Spain, Morocco, Brazil, Cuba, Haiti, Jamaica, Cayman Islands, Mexico, Cape Verde, USA – LA, NYC, Washington D.C, Detroit, Chicago, Philadelphia, Las Vegas, Orlando, Miami, Canada, Puerto Rico, St. Thomas, St. Maarten, Antiqua, Barbados, St. Lucia, Greece, Croatia, Italy, France, England, Monaco, Vatican, Dominica, Dominican Republic, Guadalupe, Saint Kitts and Nevis, Bahamas, Venezuela. One of my favorite things to do is travelling, and why is this important in terms of skills? Having traveled the world, I was able to not only learn about other cultures but most importantly how they see the world – the market, the products, their properties, their motivations, their values, etc. And it’s a very good trait to have considering that in Marketing having a broader perspective of how things work and what the clients might want can be a very big advantage.
Gym training – I’ve been training for 4 years now, 5 times per week. The gym is not just a place where you train, it’s a stress relief, it’s a place where you challenge yourself to be better and to be the best you can. Cultivating my body and mind has always been one of my top priorities as it provides you with mind-clearance and therefore resulting in better performance outside the gym.
Sports: Swimmer for 10 years in the Complexo Municipal de Almada. Competing back then was never my cup of tea, something that later I regretted. Swimming was a hobby I took it very seriously and was constantly pushed into competing as my performance was very good.
Photography: Taking pictures or producing videos has always been a passion of mine. There’s just something about directing a video or capturing the artistic side of a photography that I really enjoy.