Social Media Marketing

Kathleen Gillespie

Brooklyn, NY 347-***-**** adhrfx@r.postjobfree.com

Ambitious, goal-oriented, and creative Aspiring Marketing Professional. I have a comprehensive knowledge of marketing and business management practices with proven ability to drive projects to goal. Technically advanced with success in creating marketing campaigns that increase awareness and revenue based on data analysis and research. EDUCATION

ST. JOHN’S UNIVERSITY Queens, NY

Master of Business Administration - International Business, GPA: 3.75 May 2019 Bachelor of Science in Management, GPA: 3.50 May 2018 Study Abroad: Athens, Paris, Rome, and Seville Spring 2017 - Fall 2017 SKILLS

● SQL, Microsoft Excel, Word, PowerPoint, Outlook ● Facebook, Twitter, Instagram, Snapchat PROFESSIONAL EXPERIENCE

PUBLISHERS CLEARING HOUSE, Jericho, NY

Online Marketing Operations Intern July 2018-June 2019

● Partnered with team to begin including themed banners to result in an additional $6.6 million in revenue

● Targeted one-time buyers to reach the goal of increasing sales by an estimated $600 thousand

● Communicated across five marketing teams to ensure timely and efficient completion of email campaigns

● Collaborated with marketing, creative, contest, and email teams to execute email campaigns

● Developed landing pages for e-commerce campaigns by utilizing internal content management systems

● Enhanced user experience and increased engagement and sales through implementing A/B and mobile testing

● Utilized direct messaging to reach target audience and increase sales ST. JOHN’S UNIVERSITY, Queens, NY

Alumni Relations Phonathon Caller January 2018-May 2018

● Raised over $18,600 to support key university initiatives

● Consistently exceeded shift goals of calling 150 individuals per shift

● Partnered successfully with alumni to keep accurate and updated information and addressed alumni inquiry ENTREPRENEURIAL EXPERIENCE

CREATEDBYKATHLEENCO - Etsy

Founder/Director of Marketing May 2019-Present

● Research and follow trends to design and create digital background downloads for both Android and iPhones

● Manage marketing and advertising of shop while maintaining products and online venue

● Optimize SEO to increase visibility, customer reach, of shop and listings in results for Google, Bing, and Yahoo

● Write, edit, and publish content to share on social media to reach target audience

● Promote shop across social media to increase traffic and brand awareness and increase sales

● Created and maintain a seamless customer experience CONSULTING

RONALD MCDONALD HOUSE, Marketing Strategist May 2017

● Rebranded social media to reflect goals and mission of the organization and increase interaction

● Assisted in choosing marketing strategies to differentiate from McDonalds fast-food restaurants NAEHCY ASSOCIATION, Marketing Specialist April 2019

● Spearheaded their social media rebranding campaign utilizing such platforms as Twitter, Facebook, and Instagram

● Assisted in identifying demographic regions and schools to promote the organization’s services

● Refined mission statement to be more concise and effective VOLUNTEER EXPERIENCE

ST. PATRICK CATHOLIC ACADEMY September 2019-Present

● Create promotional material for fundraising events including posters and fliers

● Raised over $12,000 in donations to fund school initiatives

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