Social Media Marketing Manager

CAREER SUMMARY

Experienced marketing professional with 4+ years of experience in amplifying brands and fostering community in the digital and social media space. Proven history of producing innovative, quality content for top brands such as Dolby, AppleTV+, Amazon, and more. Specialties include creative content strategy, social media marketing, and cross-functional team management.

SKILLS

Social Media Strategy

Community Management

Influencer Marketing

Microsoft Office Suite

G Suite

Microsoft Outlook

SproutSocial

Slack

Trello

Smartsheet

Campaign/Program

Management

Team Management

Digital Media Planning

Creative Problem Solving

Bi-lingual: English/Korean

Creative Strategy

PROFESSIONAL EXPERIENCE

DOLBY LABORATORIES - SAN FRANCISCO APRIL 2020 TO PRESENT Senior Social Media Specialist

● Developed the organic social media strategy and community management playbook for Dolby Laboratories’ social media channels.

● Partnered closely with key stakeholders to diversify always-on social content.

● Increased content production by 111%and organic engagement rate by 43%in 5 months.

● Amplified Dolby’s partnerships with Microsoft, Netflix, AppleTV+, TIDAL, Amazon Music HD, and SoundCloud by developing the social strategy for campaigns and customized design toolkits from ideation to execution.

● Received Dolby’s “Rising Star Award” for publishing Dolby’s first ever public statement on social issues, as well as increased diversity and inclusion on social content overall.

● Primary point of contact for Dolby’s external agencies.

● Reshaped agencies’ scope of work based on Dolby’s current needs across organic and paid social media. GLODOW NEAD COMMUNICATION - SAN FRANCISCO FEB 2019 TO APRIL 2020 DIGITAL MEDIA STRATEGIST

● Oversaw and managed the social media department.

● Managed various social media platforms and developed creative concepts for an array of clientele ranging from hospitality, travel, retail, and more.

o Viceroy Hotels and Resorts, Mayacama, Gibson San Francisco, Save Mart, Campton Place Restaurant, etc.

● Increased social media revenue by more than 60%by pitching social media offerings to GNC’s current PR and prospective clients.

ESTHER PARK

SOCIAL MEDIA MARKETING MANAGER

WWW.ESTHERPARK.ME

Oakland, CA 94605 adhr7v@r.postjobfree.com 213-***-**** www.linkedin.com/estherrpark ESTHER PARK Page 2

● Led strategic conversations that reimagined the way clients communicate with target audiences across social media through original content curation, influencer activations, and paid social media.

● Partnered closely with the PR department to incorporate the clients’ business objectives into actionable social media strategies to drive awareness and engagement across various channels. NATIV.LY - SAN FRANCISCO MAR 2017 TO NOV 2018

PROJECT MANAGER/ (ASSOCIATE)

● Spearheaded client and project management for all startup partners post-sale, including GIPHY (world’s first and largest gif platform), Popular Pays (influencer networking platform), and Medium (online publishing platform founded by Twitter’s co-founder Evan Williams) with a deep understanding of custom content development and management through focused work on assisting startup partners in operationalizing and managing advertising and custom content services.

● Built relationships with brands striving for innovative campaign opportunities, building first-to-market and out-of-the-box campaign executions through nativ.ly’s exclusive startup partnerships.

● Charted the successful development of a $50K Gushers-General Mills campaign for Popular Pays in April 2017 while serving as Campaign Project Manager, leading to high-quality content and an increase in social media channel engagement.

o This yielded $500K in renewal contracts as well as additional contracts with General Mills brands, including Fruit by the Foot, Yoplait, and Go-Gurt, as a direct result of the aforementioned campaign. JUST MEDIA - EMERYVILLE JAN 2016 TO MAR 2017

MEDIA ACCOUNT ASSOCIATE

● Utilized knowledge of pubs, sites, and client objectives to effectively create RFPs and deliver final media plan recommendations with fully-negotiated media and cost schedules for client briefs.

● Orchestrated all facets of campaign execution by serving as the primary liaison between multiple departments, including Analytics, Social, and Content.

● Facilitated the successful implementation of campaigns by aligning objectives and bridging communications with sales staff and traffic managers of online publications.

● Ensured effective demand strategies by executing lead generation campaigns tailored to B2B clients such as Hewlett Packard Enterprise, Ruckus, and Motorola.

EDUCATION AND CREDENTIALS

BACHELOR OF ARTS IN LANGUAGE, CULTURE, & SOCIETY, 2015 University of California, Santa Barbara– Santa Barbara, CA, USA Emphasis on comprehension of communication, sociology, and linguistics

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