*** ********* **.#***

Boulder, Colorado *****

714-***-****

adhr75@r.postjobfree.com

Demetrius Cook

SKILLS

More than 5 years of progressive experience in marketing, branding and advertising with a focus on content creation, graphic design and strategic communication techniques. Experienced in advertising as a producer with an established post production agency. Skilled and knowledgeable in executing national and global campaigns from ideation to completion. Willing and able to travel while working and remaining efficient. Solid background in customer service, management, sales and professional services. Productive and energetic team member but also able to work independently with limited supervision.

EXPERIENCE

EGYM — North American Marketing Manager

Feb 2020 - November 2020 (Laid off due to Covid-19) Reporting directly to the CMO, a strong communicator and cross-functional collaborator, an experienced campaign manager and exceptional event coordinator, passionate about understanding and solving customer and sales needs, and a strong public brand evangelist. Highly motivated Marketing Manager, implementing full-cycle marketing programs (brand awareness, lead generation, customer engagement and retention programs) with a strong return on investment.

● Localize global brand campaigns for the US market and maintain the owned channels with the support of the Global Marketing Team.

● Create an annual & quarterly marketing campaign as well as an events plan to help increase brand awareness, attract quality leads, validate key segments and accelerate topline revenue.

● USA brand advocate, sales support, and messaging expert (segment solution messages and value propositions).

● Set key performance indicators and communicate priorities, timelines, success and earnings to key stakeholders.

● Arm the US Sales team with targeted feedback loop and tracking processes to measure success and impact for all materials, programs and events.

● Work closely with Sales, Customer Success and Operations teams to develop the overall USA annual event plans, strategies, budget, and measurement for 10-15 events/year.

● Responsible for the premium end-to-end event journey, including planning, executing, measuring success, and hosting retrospectives for improvement.

● Mostly domestic travel for event execution, management, and onsite photoshoots. ~10 trips/year. Lead Generation and Brand Promotion:

● Work with Global Demand Generation, USA Sales Ops, and Global Product Marketing to develop and deeply understand USA target customer segmentation, pipeline, and growth targets.

● Work with Global Product & Brand Marketing to refine company and product value propositions and translate them to USA short and long term ROI benefits for each customer segment.

● Work with Global Demand Generation to Identify, leverage, and measure funnel and brand awareness impact opportunities for all USA marketing channels and touchpoints - pre and post sales. (landing pages, ad campaigns, email nurtures, events, social media, direct marketing, PR)

Develop and Deploy Targeted Sales and Customer Messages and Tools:

● With the support of Global Product Marketing, implement ROI-based, target segment value propositions and benefit focused sales support kits/materials aligning to the global brand.

(sales kits and playbooks to include, but not limited to: Pitch decks, Product Overviews, Sell Sheets, Case Studies, Testimonials/Videos, Tech Sheets, Product Blogs, White papers, Speaking points, etc)

● Partner closely with Global Brand and customer success team to develop segmented post sales success materials and programs that empower the gym owner to achieve identified success and member adoption. (In-Gym Marketing Materials and Launch Events)

● Work with Global Brand Marketing, expert on Global Brand and all USA unique selling propositions (USP) .

Trilogene Seeds — Brand Manager

2019 - 2020

● Effectively executed customer and trend research to create strategies that change how the brand communicates with consumers. Involves overseeing advertising, brand design and social media strategy.

● Content Creation for digital, events and shows. Responsible for quality and consistent branding across all advertising and campaigns.

● Responsible for ensuring that the products, services and product lines that fall under their domain resonate with current and potential customers.

● Point-person for developing, implementing and executing marketing initiatives and activities (print, web, social media, broadcast, etc.), events, corporate responsibility programs and sponsorships.

11 Dollar Bill, Boulder — Producer

2018-2019

● Responsible for the post production processes which included maintaining clarity of information and effective channels of communication between the producer, editor, supervising sound editor, the facilities companies (such as film labs, studios and freelancers) and the production team throughout the project.

● Handled day-to-day project management between client, editor and in-house teams. Build calendars and schedules for project delivery as well as supervise the delivery of assets to both agency, client and editor. Worked on video sets which required familiarity with the process of being on set and maintaining shooting schedules/etiquette. Pro Pharma,LLC — Sports Marketing Coordinator (consultant) 2017-2018

● Support an industry leading, billion- dollar brand for a Fortune 100 company through promotion to High School Athletic Directors (ADs) and Football Coaches. Working with our partner, Head & Shoulders, I was responsible for building relationships with local high school football programs through interactions with coaches and Ads.

● Also facilitated the distribution of products, education materials and samples to high school athletes aged 14-18. As the SMR, manage and assigned territory to coordinate timely product and service delivery to athletic teams in region. McKenzie Jacob LLC / Ageless Athlete — Marketing Coordinator 2014-2018

● Initially hired to pick, pack and ship customer orders for online nutritional supplement company, averaging 15-30 packages daily, with spikes to 60-80 packages during high volume periods. Duties expanded to managing and maintaining product inventories and shipping supplies.

● Moved to Marketing Coordinato,r tasked with updating website product descriptions and blog posts, optimizing for SEO (Search Engine Optimization.) Used Adobe Photoshop to optimize website images for fast download on mobile devices, used Adobe Illustrator to update and layout product labels for printing.

● Assisted President with developing “Go to Market” plan for sports nutrition supplement inside the company.

AutoGuide Colorado — Marketing Assistant Sales Rep 2013-2014

● Responsibilities of the Assistant are to assist the Sales Representatives in completing weekly magazine ads. It includes photographing vehicles, creating vehicle summaries, proofreading and editing ads.

● Ability to manage time efficiently to complete all ads for print deadline and complete weekly lead recaps for all required customers. Completes any task directed by the Sales Coordinator to the best ability in an efficient manner. Able to work well with a team but able to take initiative, exceptional customer service skills, enthusiastic and motivated. The Body Shop — Assistant Manager

2011-2012

● Maximizes store contribution through exploiting every opportunity to drive sales, reduce stock loss and maintain cost controls. Assisted in delivering the highest levels of motivation and development of team members and individual. Ensured store compliance with all company regulations and procedures.

● Maximized sales and exceeded store sales goals/budget. Trained and promoted team members in high customer service standards. Applied and maintained company guidelines and standards for visual presentation and store appearance. Implemented stock loss controls and recommended additional high risk loss control areas of focus. Evaluated staff performance and development needs.

EDUCATION

University of Colorado, Boulder — BS. Strategic Communications, Advertising ; Minor, History

June 2015 - May 2018, Boulder

(Also Attended)

Benedictine College 2007 – 2009 ( Full-time student) MSCD 2011 – 2012 (Part-time student)

AWARDS

College – Scholarship Award Winner for Basketball. 3 years of College Basketball. High School - 3 sport varsity athlete, Team Captian (Iron Man Award Winner) Clubs

Member - Sigma Phi Epsilon, Colorado Alpha

Internships

Stella Pr+Marketing – Worked on many different projects with and without clients. Attended client meetings and was involved with office visits. Worked on client social media and in house blog posts. Created business cards and other graphic designs for clients. YR1 Boulder – Involved in the ad agency culture and process of creating campaigns for clients of different types. Worked mostly on re-branding Xavier University’s public communications across the board.

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