KEITH LARSON

773-***-**** adhr5i@r.postjobfree.com

Lake in the Hills, IL www.linkedin.com/in/keith-A-Larson

BUSINESS LEADER

OPERATIONS STRATEGY & EXECUTION BUSINESS DEVELOPMENT ANALYTICS FINANCE

Business leader and trusted partner to C-suite executives. Accountant by trade, but passion and thirst for driving profitable results and radical transparency into large publicly traded companies through process improvement, expansion, change management, data exploration, analytics, strategy and execution. Known for building and leading high performing teams that enable executive management by providing objective analysis and concrete recommendations on strategic and operational decisions.

SKILLS

Strategy

Change Management

Data Sciences

Business Analytics

Sales

Forecasting

Acquisitions & Divestitures

Storytelling

Due Diligence

Talent Management

Management Reporting

Dashboards

P&L Management

Inventory Management

Financial Modeling

Continuous Improvement

Product Profitability

Competitive Analysis

EXPERIENCE

TCF Finance Corporation 2009 - 2019

SVP Customer Success (2017 – November 2019)

Partner to C-Level for Top 15 OEM exclusive customers managing $3.5B in average assets with sales of $9B+ annually to network of 12,000 independent dealers.

Drive the coordination and execution of successful and profitable dealer networks, margins, expansion, and delivery of OEM operational and strategic objectives.

Consulting efforts increased credit lines by a $500M+ annually growing and expanding dealer network.

Operations leader responsible for the client onboarding, daily servicing, execution, and renewal of relationships.

Owner and creator of the data insights practice for 1,000+ external and internal users.

VP Customer Insights & Analytics (2012 - 2017)

Led a team of high performing professionals with responsibility of driving and delivering change throughout the organization by reducing cost, improving operating efficiencies while enhancing the customer experience.

Visionary for the establishment and execution of master data management strategy and analytics practice for internal and external stakeholders.

Championed the deployment of business intelligent program throughout the organization and to external customers. Enabled the organization to develop performance metrics and dashboards that provide the executive teams with action-oriented data. Lead “storytelling” to C-Level partners.

Engaged as project and product manager for the creation and implementation of statistically validated models with the coordination of external vendor partners for onboarding customers faster.

Developed algorithm for field inspection services that generate $2M annual cost saving while consistently maintaining risk controls and loss mitigation.

Identified, analyzed, and interpret trends of complex data sets using data visual software.

Played a lead role in a companywide digital transformation - CRM Salesforce integration, allowing for transparency and driving increased operating efficiency by 10+%.

Keith Larson adhr5i@r.postjobfree.com page 2

Director Finance (2009 - 2012)

Led a small team of finance and accounting professionals with the responsibilities of business and Joint Venture with Fortune 500 company, including accounting, budgeting, forecasting, and consolidation reporting.

Return on Investment and Equity Analysis on a $2B+ annual sales portfolio.

Provided integrations and business line consolidation reporting.

Performed Due Diligence for acquisition targets, identifying companies with annual sales of $25-100M.

EXPERIAN 2006 - 2009

Senior Finance Manager

Finance manager responsible for sales and business development, accounting, budgeting, forecasting, Optimization, Product Profitability, and strategic planning for the North America Automotive division and Global Automotive line of business.

Served as finance lead, helping deliver double digit revenue growth while expanding margins by 10.1 percentage points.

Developed web-based forecasting tool to provide transparency to operating results, pipeline reporting, benchmarks, and profitability.

Finance lead for the creation of the AutoCheck Score – Vehicle History Report Scoring methodology.

Developed pricing strategies and optimized paid search messaging to deliver $1.3M of incremental revenue per year for a web-based, direct to consume product line.

GE CAPITAL 2000 - 2006

Senior Manager FP&A

Finance manager responsible for the financial planning and analysis for the capital investments divisions that managed $15B averaged managed assets.

Championed consolidation of merger and acquisitions results.

Led budgeting and forecasting monthly, quarterly, and annual planning cycles.

Supported functional leaders to build and monitor month profit and loss reporting.

Engaged as integration lead to consolidate multiple systems of record.

Built pricing and profitability models to leverage for bidding on programs to on-going servicing of return on investment.

Relied on as Six Sigma and lean liaison for finance division.

ADDITIONAL RELEVANT EXPERIENCE

Training: Lean: Six Sigma Institute LLC Sales Mastery: Sandler Training Northbrook Tableau Software Salesforce Software

EDUCATION

Master of Business Administration, MBA

NORTH PARK UNIVERSITY

Bachelor of Science, BS – Accounting

MARIAN UNIVERSITY

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